The Long Tail of E-Commerce | Business | TechNewsWorld

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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