Aggregators, search and the economics of new media ...

Aggregators, search and the economics of new media institutions

a Department of Economics, Hunter College and the Graduate Center, CUNY, 695 Park Ave., New York, NY 10065, United States

b Department of Economics, Wesleyan University, 238 Church Street, Middletown, CT 06459, United States

Available online 30 January 2012

Abstract

Proliferation of content on the internet offers consumers access to more sources than had been possible with traditional media. Disaggregated content also increases the relevance of targeting for advertisers....

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

Related topics : aggregators search and the economics of new media institutions / aggregators digital marketing / media center aggregator / media aggregator sites / media aggregator

Aggregators, search and the economics of new media ...

Information Economics and Policy , 2012, vol. 24, issue 1, pages 40-51

Abstract: Proliferation of content on the internet offers consumers access to more sources than had been possible with traditional media. Disaggregated content also increases the relevance of targeting for advertisers. But at the same time, search costs increase the role of intermediaries in media...

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Date: 2017-03-26 14:16:42
Website: http://econpapers.repec.org

Related topics : aggregators search and the economics of new media institutions / aggregators digital marketing

Aggregators, search and the economics of new media ...

14.33 · Wesleyan University

Abstract

Proliferation of content on the internet offers consumers access to more sources than had been possible with traditional media. Disaggregated content also increases the relevance of targeting for advertisers. But at the same time, search costs increase the role of intermediaries in media consumption in ways that are poorly understood. This paper studies the...

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Date: 2016-09-18 13:34:46
Website: https://www.researchgate.net

Related topics : aggregators search and the economics of new media institutions / aggregators digital marketing / news reader aggregator