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The Ultimate Guide for Mastering Long Tail Search

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When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search...

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Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords meaning / long tail keywords article / long tail low search volume

6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Related topics : long tail key phrases / long tail keyword marketing / long tail marketing chris anderson / seo long tail keyword phrases / long tail keyword phrase

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. "Long-tail keywords" are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.

Although individual long-tail keywords don't have a huge impact...

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Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords or short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning

Blog SEO: How to Search Engine Optimize Your Blog Content

How to Search Engine Optimize Your Blog Content

1) Focus on 1-2 long-tail keywords.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic...

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Related topics : find long tail keywords using google keyword tool / long tail blog posts / long tail search engine optimization / using long tail keywords / long tail keyword blogging

The Definition of a Long-Tail Keyword [In Under 100 Words]

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A  long-tail keyword  is a keyword phrase that contains at least three words (though some say two or more is considered long-tail).

Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and...

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Related topics : long tail keyword phrase definition / using long tail keywords / long tail keyword search terms / long tail keyword phrase / long tail keyword niche