SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

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