The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...