Education Lead aggregators - MarketDrivenEDU

Lead aggregators are marketing firms that act as middlemen between the client (school) and the affiliates.� They negotiate a fixed price per lead with their client and then contract with third parties at lower prices to generate the leads.� Many of these aggregators also generate leads themselves too.� It is important whenever possible to determine how they generate the leads and what rules they maintain for their affiliates.� Leads come in varied quality, with great leads converting upwards of 5X what lower quality leads will convert.�

The advantage of dealing with lead aggregators is that you can have a single point of...

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