Selected videos for topic: long tail effect marketing
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Social Media for Beginners #3 From Mass Marketing to Social Media Marketing
Stanford University Instructor Robin D. Stavisky
Some key concepts: social graph, network effects, strength of weak ties, a long tail, 1% rule
From: Robin Stavisky
Related topics : long tail effect social media
Pareto Principle
https://store.theartofservice.com/the-pareto-principle-toolkit.html
In a 2006 working paper titled Goodbye Pareto Principle, Hello Long Tail,Brynjolfsson, Erik; Yu (Jeffrey) Hu, and Duncan Simester, 2006, Erik Brynjolfsson, Yu (Jeffrey) Hu, and Duncan Simester found that, by greatly lowering search engine technology|search costs, information technology in general and Internet markets in particular could substantially increase the collective share of hard-to-find products, thereby creating a...
From: TheArtofService
Related topics : long tail principle / long tail search engine / long tail effect marketing