What is the Long Tail?
Anderson, C, “The Long Tail,” Wired, October 2004.
Anderson, C, ''The Long Tail, in a nutshell'', Longtail, May 2015.
Wu, T. (2006) ''The Wrong Tail How to turn a powerful idea into a dubious theory of everything,'' Slate, May 2015.
Clapperton, G. 'The Long Tail of Social Media', Useful Social Media, May 2015
Ewen, Neil (2015) The Long Tail. Winchester University, 24th February.
From: Lucy Booth
Related topics : anderson c. (2006). the long tail / long tail social media
Long Tail Theory of Social Media
It is no longer a question of if your business needs an online communication strategy; it's a question of how comprehensive that strategy should be. Every aspect of doing business involves communicating on the Internet; from ordering paperclips to recruiting new employees to communicating directly with clients. The manner in which your organization approaches online communication will increasingly determine your success or failure.
This video is a snippet from a workshop I delivered in...
From: mxstone
Related topics : long tail media theory
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