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IU X-Informatics Unit 22 Web Search and Text Mining II: 10 Web Advertising and Search
Internet and mobile advertising is growing fast and can be personalized more than for traditional media. There are several advertising types Sponsored search, Contextual ads, Display ads and different models: Cost per viewing, cost per clicking and cost per action. This leads to emerging field of computational advertising. Another key point is that recommender systems help bring the long tail to a broad user base.
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Related topics : long tail mobile advertising