How to Find Keywords for Content Marketing Using Your Google Analytics Data

If you're pulling your hair out trying to brainstorm keywords for content marketing, this video is for you.

In the video I cover an unusual way to find long-tail keywords from your Google Analytics data that you can use to create site content that will rank quickly and easily.

This technique involves doing "text analysis" on your GA keyword data to find groups of long-tail keywords that aren't easy to spot just by looking at the highest-volume keywords in your account.

From: Moe Muise

Avinash's Long Tail Terms, Bouncy Icebergs, and Analytics

voir la vidéo

Avinash Kaushik of Google and Bryan Eisenberg of Future Now, Inc., talk about goals, bounce rates, and all sorts of important topics for marketers interested in measuring their campaigns, especially with Google Analytics. Later on in the video, Avinash talks about new features in Google Analytics like the partner program and data visualizations to help marketers understand what works and what doesn't. He moves on to testing at the end, and plugs Bryan's new Google Website Optimizer book, Always...

From: SES Events

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