Amazon Sponsored Products vs Search Engine Advertising - 3 new findings

Hi guys,

I have analyzed Amazon and Search Engine data to answer three questions:

1. How attractive is the general price level of Amazon Sponsored Products?

2. Does the price level of long tail keywords differ from the price level of fat head keywords?

3. How important are long tail keywords in terms of the relative search volume?

Do you have ideas or questions? Simply post a comment. I will do my best to answer all of them.

Yours,

Michael

From: quantified markets

1 Resources