Chris Anderson | Talks at Google

Author Chris Anderson visits Google to discuss his book, "The Long Tail" This event took place on July 18, 2006, as part of the Authors@Google series.

From: Talks at Google

Google DC Talks: A Conversation with Chris Anderson

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As part of the Google D.C. Talks series, Google's Washington office hosted a special book talk with Chris Anderson, Editor in Chief of Wired Magazine and best-selling author of "The Long Tail."

In his new book "Free: The Future of a Radical Price," Anderson makes the provocative case that in many instances businesses can profit more from giving things away than they can by charging for them.

This event took place on July 7, 2009 at Google's offices in Washington, D.C.

From: Google

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The Long Tail: Why the Future of Business Is Selling Less of More

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The New York Times bestseller that introduced the business world to a future that's already herenow in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in...

From: Quincy Benton

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