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Keyword Research Today: How to Keep Pace with Google

Google has ushered in such major advances as entities, co-citation, and machine learning in the form of its RankBrain algorithm. Such advances necessitate the SEO practitioner to evolve their approach to keyword research. Google is getting better at understanding the relationships between concepts, at understanding the meaning behind the query and the intent of the searcher. However, taming the long tail means a shift of mindset when doing keyword research and keyword planning. You can’t just...

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Related topics : find long tail keywords using google keyword tool / long tail keyword research tool

Keyword research process and strategies

Keyword research is still a major part of digital marketing but the research strategies have changed quite drastically over the years. Initially it was all about the head terms, then long-tail search phrases and finally (LDA) topic related phrases. Nowadays I like to target search phrases according to the users search intent and mapping them into the buyer personas conversion funnel. Adopting this process your marketing efforts are always aligned with business goals while assisting to user...

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Related topics : long tail search phrases / long tail keyword search terms / long tail keyword research

SEMrush Webinar The 7 Easy Steps to Fast, Traffic Generating Keyword Research That Rocks!

Join our guest presenter, Jon Rognerud, author of "Ultimate Guide to Optimizing Your Website” as he teaches you how to implement a quality keyword research process (that you can steal for your own or client work), competitively find and apply the “right” keywords that work for both for traffic and buyers, develop killer content strategies for top results in organic search listings and conversions and explore the full spectrum of keywords, from head terms to the long tail and how to use...

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Related topics : long tail keyword search terms