Web Marketing Today

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3 selected videos

Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik

In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.

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Related topics : long tail keyword search terms

3 Ways a Blog Can Bring Links to Your Site with Ross Dunn

In this video interview SEO expert Ross Dunn explains how writing a blog opens up three ways to get links to your site: (1) links to your site in the blog content or bio, (2) links to the blog which is seen on aggregator sites, and (3) links on social bookmarking sites which bookmark the blog, links that are often indexed by search engines.

Ross Dunn is President of StepForth Web Marketing, a highly regarded search engine optimization firm in Victoria, British Columbia, with customers all...

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Related topics : blog aggregator sites / social aggregator sites

How to Improve E-commerce Sales in Your Online Store - Rob Snell

E-commerce expert Rob Snell offers three tips to help boost sales in an online store. (1) Make clear recommendations on products, take an editorial position to help customers make choices. (2) Put as much information as possible into product information, knowedge bases, etc. to increase SEO 'long tail' traffic and establish yourself as an expert. (3) Ask for a link to your site from anyone you send money to, since it's hard otherwise to get links to commercial online stores. If possible, get...

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Related topics : long tail traffic seo