Microsoft Research

Rank: 351 / 670

2 selected videos

Economics of Privacy

Markus Mobius and Susan Athey of Harvard University discuss changes over the last five years in the way people consume online news. In the past, individuals would consume online news similarly to how they would read a traditional newspaper. Currently, the trend has become using intermediaries, such as content aggregators and social media. While some major organizations disagree with the aggregation model, other organizations defend it, citing new reach to readers for their sites.

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Related topics : social media aggregator sites / social media news aggregator

GNM2012: Aggregators and the News Industry: Charging for Access to Content

The Internet has drastically altered the nature of competition in the news industry. This article develops a model of price and quality competition between firms in the online news industry. In equilibrium, firms randomise in their pricing strategies and this generates the cross-sectional mixture of advertiser and subscription funded business models we observe. The model also plausibly explains why pricing strategies differ across content areas. An important part of my explanation is that...

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Related topics : news aggregator business model