ArtistsHouseMusic
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2 selected videos
Master Class; Arts in a Market Economy, Part 5 of 7: The Long Tail, Market Diversity
In this clip from www.artistshousemusic.org - Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the power of niche marketing and the various economic arcs that niches can follow over time, and about how current economic and market conditions are making it easier for artists to find a paying audience who will understand and support them. Part 5 of 7.
Related topics : long tail niche marketing
The Effect of Wide Availability on Retail Music Consumption
In this clip from www.artistshousemusic.org - Adam Taylor, President of APM Music, discusses how the "long tail" effect applies to the business of his music library. He then ties that discussion to a larger trend in the music business in which digital distribution is allowing more people access to more music, and is therefore broadening the range of music that actually gets heard and sold.
Related topics : long tail music business
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