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2 selected articles
The Long Tail of Online Video Distribution - eMarketer
The Long Tail of Online Video Distribution
TV spreads out on the Web.
February 29, 2008 | Advertising & Marketing | Video
This looks like a big year for online video.
eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.
By next year, more than 80% of all Internet users will be video viewers.
Online video is still new,...
Long-Tail Websites Boost Ad Efficiency - eMarketer
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites--those with an overall reach smaller than 1.5% of the internet...