What Is the Long Tail and How Does It Apply to Google?

Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.

 

The Internet changes...

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Website: https://www.lifewire.com

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Long-Tail Websites Boost Ad Efficiency - eMarketer

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Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.

A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites--those with an overall reach smaller than 1.5% of the internet...

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Website: https://www.emarketer.com

Related topics : long tail ad / long tail site / long tail internet advertising / long tail advertising / long tail web

Long Tail Pro Review 2016 - U Should Read This Review

Long Tail Pro Review 2016 - U Should Read This Review

Find Profitable Keywords Faster Than Ever Before With Long Tail Pro

Long Tail Pro Review

What exactly is Long Tail Pro?

Long Tail Pro is an excellent keyword research tool which allows you to locate long tail keywords with ease. Long Tail Pro is really helpful in drawing maximum search engine traffic to your site.

In other words, it allows you...

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Date: 2016-10-16 10:34:44
Website: http://www.longtailprosoftware.org

Related topics : long tail keywords vs short tail keywords / long tail pro blog / how to identify long tail keywords / long tail pro platinum review / long tail platinum review

The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

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Website: http://www.summary.com

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Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

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Website: http://longtail.sitesell.com

Related topics : long tail online shop / long tail web content / long tail book publishing / long tail concept anderson / long tail concept chris anderson

PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

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Website: http://www.powershow.com

Related topics : long tailed data / long tail online shop / long tail economics ??? / long tail economics netflix / long tail big data

The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

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Website: https://www.hittail.com

Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords

All About Long-Tail Search Phrases - Affiliate Marketer ...

A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.

Needle in a haystack

The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...

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Website: http://www.affiliatemarketertraining.com

Related topics : long tail search words / long tail search results / long tail search engine / long tail search queries / long tail search phrases

The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

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What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

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Website: http://searchengineland.com

Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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Long Tail Strategy - hittail.com

The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...

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Website: https://www.hittail.com

Related topics : long tail seo strategy / long tail marketing strategy ??? / long tail marketing strategy / long tail keyword strategy / long tail strategy example

business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

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Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business

The Long Tail of Online Video Distribution - eMarketer

The Long Tail of Online Video Distribution

TV spreads out on the Web.

February 29, 2008 | Advertising & Marketing | Video

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This looks like a big year for online video.

eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.

By next year, more than 80% of all Internet users will be video viewers.

Online video is still new,...

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Website: https://www.emarketer.com

Related topics : long tail video content / long tail video / long tail vs short tail distribution / long tail short tail distribution / long tail vs short tail business

Long Tail Pro Review: Ultimate Guide to Keyword Research

Conclusion

In my last post , I went over how I use the AmaSuite 4 software to identify profitable product-categories and product-types to promote on our niche sites.

To quickly recap: we were searching for types of products to promote in the exercise equipment niche (based on our research of the Empire Flippers Marketplace ), and we ended up settling on the elliptical machine niche.

Why did we...

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Website: http://www.nichesiteazon.com

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Industry Perspectives: Chasing the Long Tail of ...

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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

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Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

Chasing the long tail with keyword research (SEM 101 ...

When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...

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Website: http://blogs.bing.com

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Long Tail Pro - The Best Keyword Research Tool for Long ...

Use Long Tail Pro to

Find Profitable Keywords

Score Keyword Competitiveness

Use our proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results.

 

Custom Difficulty Targets

Add your domain to a project to discover what level of keyword difficulty you should be targeting with each of your sites so you can focus your...

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Website: longtailpro.com

Related topics : long tail pro keyword research tool / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail pro keyword research / long tail keyword tool pro

The Best Keyword Research Tool for Long Tail Keywords ...

Use Long Tail Pro to

Find Profitable Keywords

Score Keyword Competitiveness

Use our proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results.

 

Custom Difficulty Targets

Add your domain to a project to discover what level of keyword difficulty you should be targeting with each of your sites so you can focus your...

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Website: longtailpro.com

Related topics : long tail pro keyword research tool / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail pro keyword research / find long tail keywords using google keyword tool

Long Tail: How Endless Choice is Creating Unlimited Demand

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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business...

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Website: http://www.bokus.com

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Advertising - Wikipedia

An Allegiant Air aircraft in the special Blue Man Group livery.

New media and advertising approaches[ edit ]

This section possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed.

(April 2012)

( Learn how and when to remove this template message )

Increasingly, other media...

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Date: 2017-04-03 01:04:44
Website: https://en.wikipedia.org

Related topics : long tail internet advertising / long tail mobile advertising / long tail theory in advertising / long tail advertising network / long tail niche marketing

Long Tail Pro CB Home Page | LongtailPro

Use Long Tail Pro to

Find Profitable Keywords

Score Keyword Competitiveness

Use our proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results.

 

Custom Difficulty Targets

Add your domain to a project to discover what level of keyword difficulty you should be targeting with each of your sites so you can focus your...

Read more


Website: longtailpro.com

Related topics : keyword competitiveness long tail pro / long tail pro keyword research tool / long tail pro google keyword tool / long tail pro keyword research / long tail keyword tool pro

Long Tail Media Group - Home

Long Tail Media Group develops compelling new media properties at the convergence of the three primary drivers of today's online media marketplace - professional entertainment, social media and user-generated content.

Our Products

By combining the prime attribute of a television show - professional entertainment that attracts a loyal audience - with the advantages of the Internet - scalability, immediacy, and interactivity, we can create an entertainment experience that responds to the...

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Date: 2012-04-08 17:44:40
Website: http://longtailmediagroup.com

Related topics : long tail media group / long tail effect social media / long tail social media / long tail media / long tail internet advertising

The Long Tail | Penguin Books Australia

Chris Anderson

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses...

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Website: https://penguin.com.au

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The Long Tail: How Endless Choice is Creating Unli | Trade Me

DIMENSIONS: 123mmX144mmX48mm 354grams

DESCRIPTION:

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of bestsellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in...

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Website: http://www.trademe.co.nz

Related topics : chris anderson the long tail how endless choice is creating unlimited demand / the long tail why the future of business is selling less of more by chris anderson / long tail how endless choice is creating unlimited demand / chris anderson wired long tail article / wired magazine chris anderson long tail

SEO Keyword Research Tool: Google vs Traffic Travis vs ...

find long tail keywords

long tail keyword research

Profitable-niche-long-tail keywords are hot. They have high buying potential if you know what to look for.

We're looking for: "keyword research". Let's inspect the results

Google Keyword Research Tool limits their keywords count at 100 so what they provide us is nothing more than 100 keywords (we cannot really go far with it)

Traffic Travis...

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Website: http://www.codrutturcanu.com

Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research tool / free long tail keyword research tool / long tail keyword research tool / find long tail keywords using google keyword tool

WordStream's Free Keyword Tool | WordStream

Learn More about The FREE Keyword Tool

Want to know more about The Free Keyword Tool, like where it gets its data , what "relative volume" means , or how it compares to other free keyword tools ? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest.

What People are Saying about The FREE Keyword Tool

Here's what some of the biggest names in search...

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Date: 2017-04-03 05:48:14
Website: wordstream.com

Related topics : long tail keywords free software / longtail keyword tool google / keyword researcher a long tail keywords generator tool / google long tail keyword generator / long tail keyword search terms

The Long Tail from SmarterComics - amazon.com

The Long Tail from SmarterComics

by

Why is ISBN important?

ISBN

This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.

Scan an ISBN with your phone

Use the Amazon App to scan ISBNs and compare prices.

Have one to sell? Sell on Amazon

Add to List

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There was an error retrieving...

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Website: https://www.amazon.com

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The long tail of social networking. : Revenue models of ...

Benefiting from new Internet technologies and altered user behavior, social networking sites have become the poster child of a series of new web services that have been emerging with the advent of "Web 2.0". In this article, we follow a comparative case approach of two major German social networking sites--StayFriends and XING-- in order to answer the question of how social networking sites...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

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Niche market - Wikipedia

Niche audience[ edit ]

Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol , the Super Bowl and the Olympics . Still, networks do target particular...

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Date: 2017-03-20 11:44:15
Website: https://en.wikipedia.org

Related topics : how to find long tail keywords for niche marketing / long tail keyword phrase / how to use long tail keywords in adwords / long tail keyword search / how to find profitable long tail keywords

Nike Direct Marketing: Taking Digital and Social Seriously

Nike source image deviantart.net/d05c/f/2007/172/b/f/nike_style_by_dj_hayabusa.jpg

Nike a powerhouse in Digital Big Data and Social Media Marketing 

Nike is one of the global marketing powerhouses that has been moving to take digital and social media marketing very seriously. Having established Digital Sport, a new division the sports giant launched in 2010 the global sports company, aiming to...

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Date: 2017-04-03 07:12:46
Website: http://www.intelligenthq.com

Related topics : long tail social media / long tail marketing digital / long tail marketing strategy ??? / long tail marketing strategy / long tail marketing online