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Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...

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Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

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Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

Related topics : the long tail why the future of business is selling less of more by chris anderson / wired magazine chris anderson long tail / long tail concept chris anderson / long tail marketing chris anderson / chris anderson the long tail 2004

About | LongtailPro

Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique "Long Tail" keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.

The need for Long Tail Pro was born out of the experience of spending countless hours searching for low competition keywords.

It doesn't matter if you're building an amazon affiliate site , trying to market your small business , or if you've just started...

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Website: longtailpro.com

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Long Tail Marketing Definition | How to Take Advantage of ...

Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More.

In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet...

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Website: http://affiliate-101.com

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What is The Long Tail Search? Webopedia Definition

white hat SEO (search engine optimization)

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...

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Website: http://www.webopedia.com

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Long Tail Versus Short Tail Keywords - Marketing Hub

Long Tail Versus Short Tail Keywords

Long Tail Versus Short Tail Keywords Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term 'long tail' was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail...

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Website: http://www.marketinghub.info

Related topics : low competition long tail keywords / long tail keywords or short tail keywords / long tail short tail keywords / long tail keywords article / long tail keywords traffic

Is it Time to Chuck the Long Tail Theory? | Small Business ...

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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...

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Website: https://smallbiztrends.com

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What Is the Long Tail and How Does It Apply to Google?

Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.

 

The Internet changes...

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Website: https://www.lifewire.com

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The Long Tail - Wired Blogs

I've been struggling to come up with a pithy definition of the Long Tail, something longer than a bumper sticker and shorter than an elevator pitch. So I'm going to give it a few goes here and perhaps you, the wise participants in this conversation, can tell me which resonates most (note: some of these are my own, others are stolen from other people's attempt to define it). Pithy construction and TypePad layout flexibility allowing, I may offer the winner a permanent place...

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Website: http://www.longtail.com

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SEO 101: Defining the long tail - Portent

Just what is the long tail, in SEO?

I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail.

Here's my shot at the short version:

The Long Tail

Specific, niche search phrases, usually more than 2 words in length,...

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Website: https://www.portent.com

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Long Tail Pro Launches Powerful Keyword Research Tool ...

Long Tail Pro Launches Powerful Keyword Research Tool Software to Help Find Profitable Keywords Faster than Ever Before

July 30, 2014 8:35 AM

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Victoria, BC, Canada / ACCESSWIRE / July 30, 2014 / Long Tail Pro has launched a powerful tool to boost keyword searches and help businesses create targeted online campaigns. The product is a keyword research software that allows the user to generate hundreds of unique keywords in a matter of minutes.

Click Here For Full Product Introduction Movie >

"This is a complete software solution that will help you get the kind of results your business needs...

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Website: http://finance.yahoo.com

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The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

Advertisement

This image accurately describes the demand for cultural products. In most entertainment...

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Date: 2017-04-03 08:22:31
Website: http://www.slate.com

Related topics : book industry long tail / long tail niche products / long tail theory music industry / long tail theory anderson / long tail theory ebay

The Long Tail and What It Means for Content Marketing

If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.

The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...

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Website: http://www.business2community.com

Related topics : long tail keyword marketing / using long tail keywords / long tail keyword niche / long tail keyword search terms / long tail keywords traffic

What are long tail keywords, and how to target them in ...

Definition: Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical.

Head and long tail: What's the difference?

Head terms are broad and short, often revealing little about topic and intent.

Head: "shoes" or "nike shoes"

Long Tail: "buy Nike Air Jordan IV size 4" or "Nike Air Jordan size 9"

The long tail variety specifies what the user is looking for and what their intention is. Even if buy-oriented verbs aren't included in a term, the specific query...

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Website: https://www.bigcommerce.com

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Long Tail Marketing | What is Long Tail Marketing?

How can a marketing school help you in this field?

However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.

What is long tail...

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Website: http://www.marketing-schools.org

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The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

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Website: http://www.julienrio.com

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The Ultimate Guide for Mastering Long Tail Search

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When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search...

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Website: https://blog.hubspot.com

Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords meaning / long tail keywords article / long tail low search volume

Long Tail Pro Review 2016 - U Should Read This Review

Long Tail Pro Review 2016 - U Should Read This Review

Find Profitable Keywords Faster Than Ever Before With Long Tail Pro

Long Tail Pro Review

What exactly is Long Tail Pro?

Long Tail Pro is an excellent keyword research tool which allows you to locate long tail keywords with ease. Long Tail Pro is really helpful in drawing maximum search engine traffic to your site.

In other words, it allows you...

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Date: 2016-10-16 10:34:44
Website: http://www.longtailprosoftware.org

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Long Tail Pro vs. Market Samurai – Keyword Research ...

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Long Tail Pro vs. Market Samurai - Keyword Research Software Comparison Video

We're often asked about what the differences are between the Long Tail Pro and Market Samurai keyword tools. Certainly there are some similarities in the functionality, but there are also quite a few key differences. Here is a breakdown of Long Tail Pro vs. Market Samurai:

Keyword Tool Basics

The fundamental...

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Website: longtailpro.com

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6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Website: https://blog.hubspot.com

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The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

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Website: http://www.summary.com

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The Long Tail | What's new, new media? | Fandom ... - Wikia

Edit

The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

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Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

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Website: http://longtail.sitesell.com

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* Long Tail (Marketing & Web) - Definition,meaning ...

Long Tail Keywords

Definition

Keywords target ed at highly-specific search queries containing three or more words. 'Leather jacket' is a popular keyword , whereas 'men's leather jacket size small' is a long tail keyword .

What are Long Tail Keywords ?

Keywords with low search volume, but that indicate very specific user intent.

The long tail of search refers to the vast number of lower traffic...

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Date: 2017-03-23 00:00:00
Website: http://en.mimi.hu

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Best Long Tail Keyword Research Tool in 2017 - Trustiko

Trustiko > Business and Marketing > Best Long Tail Keyword Research Tool in 2017

Best Long Tail Keyword Research Tool in 2017

In Business and Marketing by Fathi Arfaoui / Last updated on

March 21, 2017

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To start a business online and succeed, it's critical to use the right keywords and terms, that people are using on Google. Things will never work without a great long tail keyword research tool...

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Website: https://trustiko.com

Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail keyword generator tool

The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

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Website: https://www.hittail.com

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PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

The presentation will start after a short

(15 second) video ad from one of our sponsors.

Hot tip: Video ads won't appear to registered users who are logged in. And it's free to register and free to log in!

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PPT - The Long Tail PowerPoint presentation | free to download - id: 3ce4e-ZDExN

The Adobe Flash plugin is needed to view this...

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Website: http://www.powershow.com

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LongTail Media – Digital Marketing Services

At LongTail Media we provide digital marketing services. Through a proprietary network of informational portals, we acquire highly valuable internet traffic and forward it to our clients, in return for performance based compensation.

"In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the 'head' or central part of the distribution." -Wikipedia

As our name suggests, we target long tail online marketing channels to acquire high quality internet traffic at competitive rates. By catering to specific...

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Website: http://www.longtailmedia.co.uk

Related topics : long tail serving niche markets / long tail marketing online / long tail marketing digital / long tail niche marketing / long tail marketing

New Music Strategies: Is the Long Tail good for musicians?

by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments

You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.

There was an extremely good and important article , which was then developed into a...

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Website: http://newmusicstrategies.com

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The Definition of a Long-Tail Keyword [In Under 100 Words]

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A  long-tail keyword  is a keyword phrase that contains at least three words (though some say two or more is considered long-tail).

Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and...

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Website: https://blog.hubspot.com

Related topics : long tail keyword phrase definition / using long tail keywords / long tail keyword search terms / long tail keyword phrase / long tail keyword niche

Research Papers on The Long Tail - Paper Masters

Research Papers on The Long Tail

The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution.

Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper...

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Date: 2016-10-07 21:06:34
Website: https://www.papermasters.com

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Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

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Website: https://clevergizmos.com

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The Long Tail | Marketing Articles, Market Leader 2006

Sub Header: 

Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

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Website: https://www.marketingsociety.com

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Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

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What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

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Website: http://searchengineland.com

Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase

The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

The Long Tail Pareto Ad Nauseum

By shmula, Last Updated

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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

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Website: http://www.shmula.com

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Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...

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Website: http://knowledge.wharton.upenn.edu

Related topics : long tail theory anderson / long tail effect anderson / long tail business theory / long tail theory netflix / long tail marketing theory

Niche market - Wikipedia

Niche audience[ edit ]

Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol , the Super Bowl and the Olympics . Still, networks do target particular...

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Date: 2017-03-20 11:44:15
Website: https://en.wikipedia.org

Related topics : how to find long tail keywords for niche marketing / long tail keyword phrase / how to use long tail keywords in adwords / long tail keyword search / how to find profitable long tail keywords

Three good reasons to target long tail keywords! - Wordtracker

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...

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Website: https://www.wordtracker.com

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business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

Read more

Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

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Longtail Marketing Agency | SEO, PPC, & Web Design

Fix tracking issues & measure what's important

Why Is The Long Tail Important?

Drive traffic that is more relevant, more engaged, & makes more purchases.

Whereas traditional marketing appeals to the masses, "long tail" marketing is tailored to address the needs of niches. In a nutshell, the more...

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Date: 2017-04-03 07:33:36
Website: http://longtail-marketing.com

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Long Tail Pro Review: Ultimate Guide to Keyword Research

Conclusion

In my last post , I went over how I use the AmaSuite 4 software to identify profitable product-categories and product-types to promote on our niche sites.

To quickly recap: we were searching for types of products to promote in the exercise equipment niche (based on our research of the Empire Flippers Marketplace ), and we ended up settling on the elliptical machine niche.

Why did we...

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Website: http://www.nichesiteazon.com

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Long Tail Keywords: Research Tools and Optimization to ...

This is a guest post by Shabbir Nooruddin from Bootstrapping Ecommerce .

If you run your own online store then chances are you have a pretty good idea how competitive the search landscape is.

There are hundreds, if not thousands of other websites that are targeting the same niche as you, and they are all trying to rank for the same keywords.

So, how can you siphon off some of that traffic...

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Website: https://www.shopify.com

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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What's new in Long Tail Pro Cloud? | Long Tail Pro Help Center

WHAT WE LEFT OUT OF LTP CLOUD, AND WHY (desktop-only features)

Global Search Volume

In Long Tail Pro Cloud, we haven't kept the option to retrieve Global search volume as it was in Long Tail Pro Desktop. This is because we have switched to relying on external data providers for keyword volume, and after extensive testing, we decided that the global search volumes in these external sources were...

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Website: http://help.longtailpro.com

Related topics : long tail pro cloud / long tail pro keyword research tool / long tail pro google keyword tool / long tail pro keyword research / long tail pro vs google keyword tool

Market Samurai: Finding Long Tail Keywords

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Cette fonctionnalité n'est pas disponible pour le moment. Veuillez réessayer ultérieurement.

Ajoutée le 18 sept. 2013

http://daveapproved.com/MS | When it...

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Website: http://www.youtube.com

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Software Robots: The Long Tail of Automation | WIRED

In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.

He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...

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Website: https://www.wired.com

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Review Of Long Tail Pro (Long Tail Platinum) and Demonstration Of How I Make $3,000/ Month w/ It

Niche Pursuits

Thanks, Spencer, for such a killer product!

I've tried a frew other programs out there. Three of them no longer exist. Market Samurai is much slower than LTP. While I do like Traffic Travis, I find that Long Tail Pro's automated features make keyword selection second nature. It is the first tool I have used that reliably removes all doubt from my keyword choices...

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Long Tail Keywords: Examples & Real Case Studies

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Next, I used these ideas as seed keywords in Keyword Planner to find as many phrase variations as possible. Update: due to the recent Google updates , Keyword Planner is nowhere useful anymore for getting keywords' search volume estimates. Here at HitTail, we've just released a new feature that gives more accurate results when searching for long tail...

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Related topics : long tail keyword search terms / long tail keyword search / how to find low competition long tail keywords / how to find long tail keywords for niche marketing / how to use long tail keywords in adwords