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What is The Long Tail Search? Webopedia Definition
white hat SEO (search engine optimization)
The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.
In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...
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http://www.webopedia.com
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Long Tail Definition | Investopedia
What is the 'Long Tail'
The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.
BREAKING DOWN 'Long Tail'
Chris Anderson is a...
Date: 2017-04-03 05:57:54
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http://www.investopedia.com
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Is it Time to Chuck the Long Tail Theory? | Small Business ...
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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
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https://smallbiztrends.com
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The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
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The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
Advertisement
This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
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http://www.slate.com
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The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
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http://www.julienrio.com
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Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
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Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
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http://www.slate.com
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The Hidden Value of Long Tail SEO - HitTail Blog
The Keyword Tool for the Long Tail
The Hidden Value of Long Tail SEO
Keyword Research o Apr 21, 2016
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...
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The Long Tail of Collective Knowledge and Big Data - Coveo ...
unstructured data
I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...
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http://blog.coveo.com
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Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
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https://publishingperspectives.com
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The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
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What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
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http://searchengineland.com
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The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
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https://www.marketingsociety.com
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Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
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http://www.hbs.edu
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Emergent.TV: Long Tail Internet TV News | Future of News ...
Emergent.TV is an effort to help newsrooms develop coherent economic and editorial models for Over The Top Internet video news. Rather than simply replicating the live TV Cable news broadcasting structure on the Internet - which is the direction many newsrooms are heading in releasing their own subscription OTT channels - Emergent.TV presents a new way to think about producing, distributing, and...
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http://partnews.brownbag.me
Related topics : long tail tv / long tail internet / long tail economics examples / long tail theory economics / long tail story
A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
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http://searchengineland.com
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CiteULike: Should You Invest in the Long Tail?
(Save current location: 130.185.154.33)
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
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http://www.citeulike.org
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Harvard's Anita Elberse: Forget the "Long Tail" - CBS News
The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.
At Rhapsody, the music download service, the...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
Website:
http://marketingland.com
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The Long Tail Theory of B- and C-List Blogs -- New York ...
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At the very top, a small number of A-list blogs have thousands of sites with inbound links pointing toward them, driving huge amounts of traffic. Everyone else--the B-list and C-list blogs--has very few links and thus a much smaller readership. Curves like this exist in many fields: A tiny number of movie stars get more roles than all the...
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http://nymag.com
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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
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https://www.amazon.co.uk
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The Longer Long Tail: How Endless Choice is Creating ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review
The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.co.uk
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The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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The Long Tail Audiobook | Chris Anderson | Audible.com
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...
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The Long Tail - Wired Blogs
eMusic data contradicts UK study
[From my inbox this morn, data contradicting the Will Page analysis ]
"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT
Approximately 75% of Tracks Sold In 2008
Catalogue Crosses Five Million
NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of
independent music and the first to sell DRM-free MP3s in Europe, today
announced that approximately...
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http://www.longtail.com
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Wired Struggles to Find Niche in Magazine World - The New ...
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Mr. Anderson has directed three redesigns of Wired, to acclaim; it has won the National Magazine Award design category two years running, and uses graphic explanations and surprising layouts to enliven lines of text. "It's the magazine that's most like a Web site. It's not being designed, necessarily, for pure linearity of reading," said Steve Gatfield, the chief executive of the...
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nytimes.com
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