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What is The Long Tail Search? Webopedia Definition

white hat SEO (search engine optimization)

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...

Website: http://www.webopedia.com

The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

This image accurately describes the demand for cultural products. In most entertainment...

Date: 2017-04-03 08:22:31
Website: http://www.slate.com

Is it Time to Chuck the Long Tail Theory? | Small Business ...

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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...

Website: https://smallbiztrends.com

The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

Website: http://www.summary.com

Emergent.TV: Long Tail Internet TV News | Future of News ...

Emergent.TV is an effort to help newsrooms develop coherent economic and editorial models for Over The Top Internet video news. Rather than simply replicating the live TV Cable news broadcasting structure on the Internet - which is the direction many newsrooms are heading in releasing their own subscription OTT channels - Emergent.TV presents a new way to think about producing, distributing, and...

Website: http://partnews.brownbag.me

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

Website: https://publishingperspectives.com

The Long Tail | Marketing Articles, Market Leader 2006

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Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

Website: https://www.marketingsociety.com

Industry Perspectives: Chasing the Long Tail of ...

Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

The Long Tail of Collective Knowledge and Big Data - Coveo ...

unstructured data

I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...

Website: http://blog.coveo.com

The Long Tail Audiobook | Chris Anderson | Audible.com

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...

Website: http://www.audible.com

The long tail | The Economist

For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.

The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...

Date: 2017-04-03 04:33:57
Website: http://www.economist.com

Breakthroughs and the 'Long Tail' of Innovation

To understand how breakthroughs in innovation arise, managers first need to be aware of the different factors that shape the highly skewed distribution of creativity.

Many managers have little understanding of the process of invention. Nor do they possess much insight about the most likely sources of technological and scientific breakthroughs. Specifically, are blockbuster...

Website: http://sloanreview.mit.edu

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