Big data and the long tail: Use and reuse of little data ...
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Big data and the long tail: Use and reuse of little data
Big data and the long tail: Use and reuse of little data
Wednesday March 20th 2013
The Oxford e-Research Centre was pleased to welcome Professor Christine...
Date: 2017-04-03 09:59:23
Website:
http://oerc.ox.ac.uk
Related topics : long tail big data / long tail research data / long tailed data / long tail science data / long tail data
Big data has a long tail, and it has value
Many depict big data as a huge data creature which is difficult to understand and very hard to control. What many don't know however is that this creature has a very long tail, and a Value(able) one as well!
Organisations tend to segment customers with several variables, and the more variables added the more customer...
Website:
http://globalbigdataconference.com
Related topics : long tail big data / long tailed data / long tail data / long tail marketing meaning / longer long tail
The Long Tail of Collective Knowledge and Big Data - Coveo ...
unstructured data
I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...
Website:
http://blog.coveo.com
Related topics : long tail big data / chris anderson the long tail theory / long tail chris anderson definition / long tail marketing chris anderson / long tail chris anderson
Top 10 Big Data Trends 2017 | Tableau Software
2016 was a landmark year for big data with more organizations storing, processing, and extracting value from data of all forms and sizes. In 2017, systems that support large volumes of both structured and unstructured data will continue to rise. The market will demand platforms that help data custodians govern and secure big data while empowering end users to analyze that data. These systems will...
Date: 2017-04-03 10:10:35
Website:
https://www.tableau.com
Related topics : long tail big data / leveraging the long tail through customer self service / long tail data analytics / long tail science data / data aggregators company
PPT – The Long Tail PowerPoint presentation | free to ...
The Long Tail - PowerPoint PPT Presentation
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Website:
http://www.powershow.com
Related topics : long tailed data / long tail online shop / long tail economics ??? / long tail economics netflix / long tail big data
How To Setup Long-Tail Google AdWords Campaigns To ...
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
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Chances are, by now you've heard about the benefits of long-tail keywords ....
Website:
http://www.searchenginepeople.com
Related topics : how to use long tail keywords in adwords / long tail google adwords / google long tail keyword generator / long tail keywords google adwords / google long tail keywords
The Long Tail Pareto Ad Nauseum - shmula
The Long Tail Pareto Ad Nauseum
The Long Tail Pareto Ad Nauseum
By shmula, Last Updated
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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...
Website:
http://www.shmula.com
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The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
More
What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
Website:
http://searchengineland.com
Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase
Long Tail Pro Review & Tutorial 2016 Edition
My Long Tail Pro Review & Tutorial 2016
What Is Long Tail Pro?
It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.
I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:
Clean Interface and...
Website:
http://www.cloudliving.com
Related topics : long tail pro platinum free download / low competition long tail keywords / long tail pro platinum review / long tail pro review / long tail pro download free
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
Related topics : long tail marketing theory / the long tail theory book / long tail marketing digital / long tail theory music industry / chris anderson the long tail theory
Three good reasons to target long tail keywords! - Wordtracker
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...
Website:
https://www.wordtracker.com
Related topics : find long tail keywords using google keyword tool / keyword researcher a long tail keywords generator tool / free long tail keyword search tool / long tail keyword search tool / free long tail keyword research tool
How digital is transforming retail: The view from eBay ...
I should say the death of the store has been greatly exaggerated. There will be a transformation of retail real estate, but not an end to it. You could step back and connect dots and say, "The world's going to have e-commerce only" and that "stores are dead," but we don't see that future at all--in part because I don't think consumers want that future. I think people like to shop and they like...
Website:
http://www.mckinsey.com
Related topics : long tail big data / long tail business model examples / long tail business model pattern / long tail business model ??? / long tail business model
Cloud Policy, Big Data and the Long Tail of Science
Nearly every academic research field is a data-rich science field but the majority of researchers still don't have access to cloud resources. Clouds can help democratise science for this 'Long Tail of Science', but how do we make that happen? David Gannon from Microsoft Research described some of the work they are involved in, and outlined some of the policy challenges faced by the research...
Date: 2017-04-01 01:53:48
Website:
http://gridtalk-project.blogspot.com
Related topics : long tail science data / long tail research data / long tail big data / long tail data analytics / long tailed data
A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
Related topics : long tail keyword search terms / chris anderson wired long tail article / anderson chris 2004 the long tail wired magazine october 2004 / long tail search terms definition / how to find low competition long tail keywords using free tools
business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business
The Long Tail of Online Video Distribution - eMarketer
The Long Tail of Online Video Distribution
TV spreads out on the Web.
February 29, 2008 | Advertising & Marketing | Video
Share
This looks like a big year for online video.
eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.
By next year, more than 80% of all Internet users will be video viewers.
Online video is still new,...
Website:
https://www.emarketer.com
Related topics : long tail video content / long tail video / long tail vs short tail distribution / long tail short tail distribution / long tail vs short tail business
Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
Related topics : chris anderson the long tail theory / chris anderson long tail book / chris anderson wired long tail article / long tail concept chris anderson / chris anderson the long tail review
The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
Website:
https://www.marketingsociety.com
Related topics : the long tail how technology is turning mass markets into millions of niches / long tail marketing theory / long tail niche marketing / long tail marketing chris anderson / chris anderson the long tail theory
The Short and Long-Tail of Search Engine Optimization
You have most likely heard of the term "keyword optimization." If you haven't, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing which keyword(s) to optimize for. A common...
Website:
https://nowmediagroup.tv
Related topics : long tail search engine optimization / long tail keyword search terms / long tail search engine / long tail search terms / long tail optimization
Chasing the long tail with keyword research (SEM 101 ...
When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...
Website:
http://blogs.bing.com
Related topics : free long tail keyword search tool / long tail keyword search tool / using long tail keywords / free long tail keyword research tool / long tail keyword search
The Data Librarian's Handbook - Facet Publishing
"The Data Librarian's Handbook is very highly recommended for the practicing data librarian, those new in their post with little experience of providing data support. The Data Librarian's Handbook will also prove to be an invaluable reference for managers and policymakers, public service librarians, research data management coordinators and data support staff. The Data Librarian's Handbook is...
Website:
http://www.facetpublishing.co.uk
Related topics : long tail research data / long tail big data / long tail science data / long tail data definition / long tailed data
Normal Test Plot - SkyMark Corp
J. Edgar Thomson
Normal Test Plot
Normal Test Plots (also called Normal Probability Plots or Normal Quartile Plots) are used to investigate whether process data exhibit the standard normal "bell curve" or Gaussian distribution.
First, the x-axis is transformed so that a cumulative normal density function will plot in a straight line. Then, using the mean and standard deviation (sigma) which are...
Website:
http://www.skymark.com
Related topics : normal distribution long right tail / normal distribution right tail / long right tail distribution / long right hand tail / long tail short tail distribution
The Long Tail of E-Commerce | Business | TechNewsWorld
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.technewsworld.com
Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business
The Long Tail of E-Commerce | News | E-Commerce Times
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.ecommercetimes.com
Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches
Why You NEED to Raise Organic CTR’s (And How to Do It ...
Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)
Why You NEED to Raise Organic CTR's (And How to Do It)
Last updated: Jan 9, 2017
SEO Marketing
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
Why is there such a debate? Well, often people get hung up on details and...
Date: 2017-04-03 08:22:25
Website:
wordstream.com
Related topics : long tail keyword search terms / long tail search terms definition / long tail search terms / long tail terms / long tail google search
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
Website:
http://www.hbs.edu
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Market Samurai Review – More Than Just a Keyword Research Tool
Home » Blog » Featured » Market Samurai Review - More Than Just a Keyword Research Tool
Market Samurai Review - More Than Just a Keyword Research Tool
May 14, 2014
For a long time Market Samurai was widely considered to be the best keyword research tool available. However, since the arrival of Long Tail Pro (LTP), opinion has been divided as to which of these two products is the best...
Website:
http://www.kevinmuldoon.com
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The Long Tail - Implications for Hotel Sales and Marketing ...
� 2008 Hospitality Upgrade. No reproduction without written permission.
Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.
The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...
Website:
http://www.hospitalityupgrade.com
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CiteULike: Should You Invest in the Long Tail?
(Save current location: 130.185.154.33)
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Website:
http://www.citeulike.org
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / wired magazine chris anderson long tail / long tail why the future of business is selling less of more / long tail marketing chris anderson
SEO Keyword Research Tool: Google vs Traffic Travis vs ...
find long tail keywords
long tail keyword research
Profitable-niche-long-tail keywords are hot. They have high buying potential if you know what to look for.
We're looking for: "keyword research". Let's inspect the results
Google Keyword Research Tool limits their keywords count at 100 so what they provide us is nothing more than 100 keywords (we cannot really go far with it)
Traffic Travis...
Website:
http://www.codrutturcanu.com
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Google Unveils Coldline Archiving Cloud Storage Option
()
The company also announces price cuts and refreshes across all storage services.
Google this week introduced a new data archiving option for enterprises as part of a broader refresh of its Cloud Storage Services.
The announcements, at Google's NEXT user event in London this week, included new data life cycle management tools, price cuts and the addition of several new partners to the Google...
Website:
http://www.eweek.com
Related topics : long tail big data / long tailed data / long tail data
Nike Direct Marketing: Taking Digital and Social Seriously
Nike source image deviantart.net/d05c/f/2007/172/b/f/nike_style_by_dj_hayabusa.jpg
Nike a powerhouse in Digital Big Data and Social Media Marketing
Nike is one of the global marketing powerhouses that has been moving to take digital and social media marketing very seriously. Having established Digital Sport, a new division the sports giant launched in 2010 the global sports company, aiming to...
Date: 2017-04-03 07:12:46
Website:
http://www.intelligenthq.com
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The Torqued Wrench: A tale of helmet tails | VeloNews.com
Greg LeMond's Giro time trial helmet was ahead of its time, more similar to the ultra-modern designs we see today than any of the long-tail designs of the last two decades. Photo: John Pierce
CREVAUX, France (VN) --The dawn of the aero helmet is easy to pinpoint: Greg LeMond, 1989, with the Giro Aerohead. He may not have been the first to fair his noggin, but he did so on the greatest of stages,...
Website:
http://www.velonews.com
Related topics : long tail short head / long tail short / long tail short tail / long tail chris / long tail companies
Long Tail Pro VS SEMrush – Who wins when giants collide ...
2) Interesting Features
SERP Features
A unique and interesting idea. This feature will allow you to filter keywords based on different criteria of the Google search page. So for example, if you want to filter keywords that�do not have videos on the page then click SERP Features and then check the box for Videos. This is a great little feature and it expands to all sorts of things�such as...
Website:
http://agentblackhat.com
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Keyword Research: The Ultimate Guide - ViperChill
233 Comments
21 minutes
Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I've spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money. This is known by many as Keyword...
Website:
http://www.viperchill.com
Related topics : find long tail keywords using google keyword tool / free long tail keyword research tool / keyword researcher a long tail keywords generator tool / long tail keyword search terms / free long tail keyword search tool
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