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Long Tail Keywords
What are long tail keywords?
We're sure that some of you might already know what long tail keywords are. For others, here is the definition - "A long tail keyword is a combination of 3-6 words that are specific and relevant to the products you sell. In simple terms, any generic keyword that has product features, Model number, SKU no. price range,...
Date: 2011-06-22 20:31:36
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http://www.searchenginepartner.com
Related topics : long tail keywords vs short tail keywords / how to identify long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / long tail vs short tail keywords
The Long Tail and What It Means for Content Marketing
If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.
The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...
Website:
http://www.business2community.com
Related topics : long tail keyword marketing / using long tail keywords / long tail keyword niche / long tail keyword search terms / long tail keywords traffic
Long Tail Marketing | What is Long Tail Marketing?
How can a marketing school help you in this field?
However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.
What is long tail...
Website:
http://www.marketing-schools.org
Related topics : long tail model of production / long tail web marketing / long tail marketing strategy ??? / long tail effect marketing / long tail marketing meaning
5 Disruptions to Marketing, Part 1: Digital Transformation ...
December 1, 2016 By Scott Brinker 4 Comments
5 Disruptions to Marketing, Part 1: Digital Transformation
The cartoon above is "Disruptive Innovation" by Tom Fishburne.
This is not your typical "predictions for 2017" story. I confess, those things aren't my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead.
I believe that marketing is in the middle of five...
Website:
http://chiefmartec.com
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The Long Tail | What's new, new media? | Fandom ... - Wikia
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The long tail (yellow)
The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.
In these distributions a high-frequency or high-amplitude population is...
Date: 2015-08-02 05:38:46
Website:
http://newmedia.wikia.com
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Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
Website:
http://longtail.sitesell.com
Related topics : long tail online shop / long tail web content / long tail book publishing / long tail concept anderson / long tail concept chris anderson
LongTail Media – Digital Marketing Services
At LongTail Media we provide digital marketing services. Through a proprietary network of informational portals, we acquire highly valuable internet traffic and forward it to our clients, in return for performance based compensation.
"In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the 'head' or central part of the distribution." -Wikipedia
As our name suggests, we target long tail online marketing channels to acquire high quality internet traffic at competitive rates. By catering to specific...
Website:
http://www.longtailmedia.co.uk
Related topics : long tail serving niche markets / long tail marketing online / long tail marketing digital / long tail niche marketing / long tail marketing
Is it Time to Chuck the Long Tail Theory? | Small Business ...
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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
Website:
https://smallbiztrends.com
Related topics : long tail business theory / chris anderson the long tail theory / long tail niche products / long tail article chris anderson / long tail strategy business
PPT – The Long Tail PowerPoint presentation | free to ...
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Keyword Researcher: Long-Tail Keywords Generator & SEO ...
Long Tail Marketing Strategy
What is "The Long Tail?"
So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article
of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...
Website:
https://clevergizmos.com
Related topics : low competition long tail keywords / long tail keywords meaning / long tail keywords article / long tail keywords traffic / long tail seo keywords
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
Related topics : long tail marketing theory / the long tail theory book / long tail marketing digital / long tail theory music industry / chris anderson the long tail theory
The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
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What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
Website:
http://searchengineland.com
Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase
The Long Tail Pareto Ad Nauseum - shmula
The Long Tail Pareto Ad Nauseum
The Long Tail Pareto Ad Nauseum
By shmula, Last Updated
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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...
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http://www.shmula.com
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Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
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The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
Website:
https://www.marketingsociety.com
Related topics : the long tail how technology is turning mass markets into millions of niches / long tail marketing theory / long tail niche marketing / long tail marketing chris anderson / chris anderson the long tail theory
A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
Related topics : long tail keyword search terms / chris anderson wired long tail article / anderson chris 2004 the long tail wired magazine october 2004 / long tail search terms definition / how to find low competition long tail keywords using free tools
Long Tail University: The Best Keyword Research Course and ...
Inside of Long Tail University, I�walk you�through our�exact step-by-step process for picking winning keywords to target and turn them into massive amounts of STEADY, LONG-TERM traffic in the search engines.
Here is a breakdown of the curriculum:
Introduction
To Keyword Research
For anyone who is brand new to Search Engine Optimization, Spencer provides an introduction as to why keyword...
Website:
http://www.longtailuniversity.com
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The Long Tail of Social Media - The Social Media Monthly
The Long Tail of Social Media
The Long Tail of Social Media
March 19, 2014
The Long Tail of Social Media
By Brenda Christensen
You may have heard of the term "long tail" view. This is a popular topic of conversation in business these days, especially for those of us who are in social media. Taking the "long tail" view when you're starting a social media campaign is just the beginning to growing...
Website:
http://thesocialmediamonthly.com
Related topics : long tail social media / long tail media / long tail terms / long tail why the future of business / long tail marketing strategy ???
Long Tail Strategy - hittail.com
The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...
Website:
https://www.hittail.com
Related topics : long tail seo strategy / long tail marketing strategy ??? / long tail marketing strategy / long tail keyword strategy / long tail strategy example
The "Long Tail" of e-commerce standards – Technology ...
The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.
Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...
Website:
http://www.supplychainquarterly.com
Related topics : long tail concept in automotive industry / chris anderson wired long tail article / wired magazine the long tail article / long tail marketing concept / long tail concept example
Nike Direct Marketing: Taking Digital and Social Seriously
Nike source image deviantart.net/d05c/f/2007/172/b/f/nike_style_by_dj_hayabusa.jpg
Nike a powerhouse in Digital Big Data and Social Media Marketing
Nike is one of the global marketing powerhouses that has been moving to take digital and social media marketing very seriously. Having established Digital Sport, a new division the sports giant launched in 2010 the global sports company, aiming to...
Date: 2017-04-03 07:12:46
Website:
http://www.intelligenthq.com
Related topics : long tail social media / long tail marketing digital / long tail marketing strategy ??? / long tail marketing strategy / long tail marketing online
business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business
Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
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Comparison of Google clickthrough rates by position [# ...
Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google
You often hear company owners saying "I want to rank top" for their target keywords. Although this may be an unrealistic hope, they're right to say this since they realise that the proportion of clicks driven by top positions is much higher.
Research showing average clickthrough rates by position in the SERPs...
Date: 2017-04-03 07:25:40
Website:
http://www.smartinsights.com
Related topics : long tail keyword search terms / long tail keyword search / long tail search queries / long tail google search / long tail search words
Question: Should You Invest In The Long Tail? Answer: Not ...
Question: Should You Invest In The Long Tail? Answer: Not Really
by Lydia Loizides , Op-Ed Contributor, August 15, 2008
As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...
Website:
http://www.mediapost.com
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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
Website:
http://marketingland.com
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Industry Perspectives: Chasing the Long Tail of ...
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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.
The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...
Date: 2017-04-03 08:50:02
Website:
http://www.streamingmedia.com
Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples
The Long Tail of Collective Knowledge and Big Data - Coveo ...
unstructured data
I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...
Website:
http://blog.coveo.com
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The Long Tail - Wired Blogs
The Long Tail article (and the forthcoming book) is about the big-picture consequence of this: how our economy and culture is shifting from mass markets to million of niches. It chronicles the effect of the...
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http://www.longtail.com
Related topics : long tail wired article / long tail blog posts / long tail blog / wired long tail / long tail article
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
Website:
http://www.hbs.edu
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6 Components of a Successful Online Marketing Strategy ...
In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.
1. Website Design
As the face of your company, your website design needs to be professional, clean, and easy for all visitors to navigate....
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http://aspireid.com
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Chris Anderson - Leigh Bureau
What You Pay For -- The New York Times
Praise
"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
-- Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...
Website:
http://www.leighbureau.com
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Long Tail - Digital Marketing Glossary
Social
Hangout
A video service provided by Google + which allows up to 10 people to talk at one time.
Share this word
Social
A photo sharing social network with differs from others as it runs as a mobile application. The application allows users to take photographs which they can then apply filters to. Your photos are automatically shared on Instagram and then you have the option to share them on other social networks.
Share this word
Social
Influencer
Someone who is an expert in a certain field and, or have a large following. Influencers therefore hold a lot of power in...
Website:
https://passion.digital
Related topics : long tail marketing digital / using long tail keywords / long tail marketing / long tail keyword marketing / long tail google search
CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Website:
http://www.citeulike.org
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The Long Tail Why the Future of Business Is Selling Less ...
Contemporary food
Customer reviews
OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...
Website:
http://consoporte.com
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'The Long Tail: Why the Future of Business Is Selling Less ...
Continue reading the main story
More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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The Long Tail from SmarterComics - amazon.com
The Long Tail from SmarterComics
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Why is ISBN important?
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This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Add to List
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Digital music sales on iTunes and beyond are now fading as ...
Nearly every number in Nielsen's 2014 annual review of the music industry is preceded by a negative sign, including chain store sales (-20%), total new album sales (-14%), and sales of new songs online (-10.3%). Two things are up: streaming music and vinyl album sales. Somewhere in America, an enterprising sociologist is fitting this into an interesting theory about how the emergence of new technologies in media ironically amplifies our interest in pop-culture anachronisms.
So what about vinyl? It is rising, yes, rising like a wee baby phoenix, from a prodigious pile of ashes. Nine...
Website:
https://www.theatlantic.com
Related topics : long tail music sales / long tail theory music industry / long tail music industry / long tail theory music / long tail music
Chris Anderson (writer) - Wikipedia
Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...
Date: 2017-03-26 04:33:01
Website:
https://en.wikipedia.org
Related topics : the long tail why the future of business is selling less of more (2006) / the long tail why the future of business is selling less of more by chris anderson / anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 1 2004
Harvard's Anita Elberse: Forget the "Long Tail" - CBS News
The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.
At Rhapsody, the music download service, the...
Website:
http://www.cbsnews.com
Related topics : chris anderson the long tail theory / anita elberse long tail theory / long tail chris anderson definition / long tail model chris anderson / long tail marketing chris anderson
The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail
Wired 12.10: The Long Tail
Hot Seat : Jeff Hawkins on intelligence
Sterling: Tomorrow's smart object is refreshingly dumb
Lessig: The Me Generation is burdening kids - and it's all our fault
More »
Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...
Website:
http://archive.wired.com
Related topics : wired long tail / long tail online stores / long tail media in the store / long tail online retail / long tail marketing digital
The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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Google Adwords conversion rate averages by industry [# ...
This chart gives an update to historical data on conversion rates in AdWords from the AdWords management platform Wordstream. It's part of new benchmarking paid search marketing statistics by industry . If you're considering paid search it gives you an idea of the conversion rates you can expect when making the business case. Of course, a test will show you rates specific to your market, type...
Date: 2017-04-03 07:22:35
Website:
http://www.smartinsights.com
Related topics : long tail keywords google adwords / long tail keyword marketing / long tail google search / google long tail keyword generator / long tail marketing strategy ???
Make Big Bets - strategy-business.com
Harvard Business School, is the author of Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment (Henry Holt, 2013). In it, she argues that the most successful media and entertainment companies are those that make big bets on big names and then concentrate all of their marketing might on selling them. Elberse makes her case with a broad and mainly anecdotal base of evidence,...
Website:
strategy-business.com
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