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Long Tail Of Search - The Theory - PRWeb
Long Tail Of Search - The Theory
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Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...
Date: 2015-07-23 23:20:42
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http://www.prweb.com
Related topics : long tail search engine / long tail search results / long tail search volume / long tail search / long tail marketing theory
The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
Advertisement
This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
Website:
http://www.slate.com
Related topics : book industry long tail / long tail niche products / long tail theory music industry / long tail theory anderson / long tail theory ebay
The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
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http://www.julienrio.com
Related topics : long tail marketing theory / chris anderson the long tail theory / long tail business theory / long tail theory amazon / long tail theory anderson
SEO: Measuring Performance of the Long Tail | Practical ...
The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.
This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...
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http://www.practicalecommerce.com
Related topics : long tail search engine optimization / seo long tail keyword phrases / long tail search engine / long tail search phrases / long tail keyword search tool
Is it Time to Chuck the Long Tail Theory? | Small Business ...
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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
Website:
https://smallbiztrends.com
Related topics : long tail business theory / chris anderson the long tail theory / long tail niche products / long tail article chris anderson / long tail strategy business
The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
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http://www.summary.com
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Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
Related topics : long tail theory anderson / long tail effect anderson / long tail business theory / long tail theory netflix / long tail marketing theory
The Hidden Value of Long Tail SEO - HitTail Blog
The Keyword Tool for the Long Tail
The Hidden Value of Long Tail SEO
Keyword Research o Apr 21, 2016
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...
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https://www.hittail.com
Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
Related topics : long tail marketing theory / the long tail theory book / long tail marketing digital / long tail theory music industry / chris anderson the long tail theory
Emergent.TV: Long Tail Internet TV News | Future of News ...
Emergent.TV is an effort to help newsrooms develop coherent economic and editorial models for Over The Top Internet video news. Rather than simply replicating the live TV Cable news broadcasting structure on the Internet - which is the direction many newsrooms are heading in releasing their own subscription OTT channels - Emergent.TV presents a new way to think about producing, distributing, and...
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http://partnews.brownbag.me
Related topics : long tail tv / long tail internet / long tail economics examples / long tail theory economics / long tail story
The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
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What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
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http://searchengineland.com
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Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
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A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
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Industry Perspectives: Chasing the Long Tail of ...
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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.
The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...
Date: 2017-04-03 08:50:02
Website:
http://www.streamingmedia.com
Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
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http://www.hbs.edu
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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
Website:
http://marketingland.com
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CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
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http://www.citeulike.org
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / wired magazine chris anderson long tail / long tail why the future of business is selling less of more / long tail marketing chris anderson
Why You NEED to Raise Organic CTR’s (And How to Do It ...
Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)
Why You NEED to Raise Organic CTR's (And How to Do It)
Last updated: Jan 9, 2017
SEO Marketing
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
Why is there such a debate? Well, often people get hung up on details and...
Date: 2017-04-03 08:22:25
Website:
wordstream.com
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The Long Tail - Wired Blogs
eMusic data contradicts UK study
[From my inbox this morn, data contradicting the Will Page analysis ]
"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT
Approximately 75% of Tracks Sold In 2008
Catalogue Crosses Five Million
NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of
independent music and the first to sell DRM-free MP3s in Europe, today
announced that approximately...
Website:
http://www.longtail.com
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The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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The Longer Long Tail: How Endless Choice is Creating ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / the long tail why the future of business is selling less of more download / chris anderson long tail book / long tail why the future of business is selling less of more
The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.co.uk
Related topics : chris anderson the long tail how endless choice is creating unlimited demand / the long tail why the future of business is selling less of more by chris anderson / long tail how endless choice is creating unlimited demand / the long tail chris anderson google books / chris anderson long tail book
Game Theory Strategies | Real life examples of game theory ...
Game theory and North Korea
Kim Jong-Un is a new leader in a dangerous situation. Hopefully he's read up on some game theory!
There are lots of ways to look at the North Korean situation through the lens of game theory and this post looks at what various commentators have been saying.
Evan Osnos has written in the New Yorker that Kim is a dangerous wildcard but that China will continue to support...
Website:
http://www.gametheorystrategies.com
Related topics : long tail theory examples
Tail Risk Definition | Investopedia
Tail risk is a form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution . Tail risks include events that have a small probability of occurring and occur at the ends of a normal distribution curve.
BREAKING DOWN 'Tail Risk'
Traditional portfolio strategies typically...
Date: 2017-04-03 08:16:41
Website:
http://www.investopedia.com
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