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Long Tail Marketing Definition | How to Take Advantage of ...
Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More.
In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet...
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Related topics : how to find long tail keywords for niche marketing / long tail marketing definition / long tail marketing meaning / long tail marketing online / long tail keyword marketing
SEO 101: Defining the long tail - Portent
Just what is the long tail, in SEO?
I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail.
Here's my shot at the short version:
The Long Tail
Specific, niche search phrases, usually more than 2 words in length,...
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https://www.portent.com
Related topics : long tail search phrases / long tail keyword search terms / long tail search engine optimization / seo long tail keyword phrases / long tail search terms
Long Tail Keywords - Search Engine Partner
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Long Tail Keywords
What are long tail keywords?
We're sure that some of you might already know what long tail keywords are. For others, here is the definition - "A long tail keyword is a combination of 3-6 words that are specific and relevant to the products you sell. In simple terms, any generic keyword that has product features, Model number, SKU no. price range,...
Date: 2011-06-22 20:31:36
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http://www.searchenginepartner.com
Related topics : long tail keywords vs short tail keywords / how to identify long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / long tail vs short tail keywords
The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
Advertisement
This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
Website:
http://www.slate.com
Related topics : book industry long tail / long tail niche products / long tail theory music industry / long tail theory anderson / long tail theory ebay
What Are Long Tail Keywords? | ThriveHive
What Are Long Tail Keywords?
Posted on Thursday, October 29th, 2015 at 4:39 pm.
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If you know a little bit about SEO, you've probably heard about short and long tail keywords. For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail...
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Related topics : long tail keywords or short tail keywords / long tail keywords explained / how to use long tail keywords in adwords / long tail searches definition / long tail keywords meaning
SEO: Measuring Performance of the Long Tail | Practical ...
The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.
This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...
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Related topics : long tail search engine optimization / seo long tail keyword phrases / long tail search engine / long tail search phrases / long tail keyword search tool
Long Tail Marketing | What is Long Tail Marketing?
How can a marketing school help you in this field?
However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.
What is long tail...
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http://www.marketing-schools.org
Related topics : long tail model of production / long tail web marketing / long tail marketing strategy ??? / long tail effect marketing / long tail marketing meaning
The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
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http://www.julienrio.com
Related topics : long tail marketing theory / chris anderson the long tail theory / long tail business theory / long tail theory amazon / long tail theory anderson
The Ultimate Guide for Mastering Long Tail Search
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When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search...
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Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords meaning / long tail keywords article / long tail low search volume
Great Example of Long Tail Marketing
If you are familiar with the Long Tail by Chris Anderson , then I have an interesting example for you. This is the story�of how one Swedish guy is trying to use the long tail to his advantage and how the long tail can work for you.
Let me give you a very short definition of the long tail as I found it using Wikipedia :
products that are in low demand or have low sales volume can collectively...
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http://slymarketing.com
Related topics : long tail marketing chris anderson / long tail marketing example / long tail marketing definition / long tail marketing online / long tail marketing
Long Tail Keyword Phrases for SEO Marketing
by Jennifer Kyrnin
Updated February 19, 2016
Using long tail keyword phrases will help your SEO efforts by increasing your reach and giving your customers articles and information that answer specific questions they have. There are lots of reasons to use long tail keywords. But you can't start doing long tail keyword marketing if you don't know how to use find long tail keywords and use them on...
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Related topics : find long tail keywords using google keyword tool / how to use long tail keywords in adwords / best tool to find long tail keywords / how to find long tail keywords for seo / seo long tail keyword phrases
Long Tail Pro vs. Market Samurai – Keyword Research ...
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Long Tail Pro vs. Market Samurai - Keyword Research Software Comparison Video
We're often asked about what the differences are between the Long Tail Pro and Market Samurai keyword tools. Certainly there are some similarities in the functionality, but there are also quite a few key differences. Here is a breakdown of Long Tail Pro vs. Market Samurai:
Keyword Tool Basics
The fundamental...
Website:
longtailpro.com
Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / long tail keyword pro / keyword competitiveness long tail pro / long tail pro google keyword tool
6 Ways to Leverage the Long Tail in Your Marketing
The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.
For those who came in late, the term "long tail" was coined by Chris Anderson to...
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Related topics : long tail key phrases / long tail keyword marketing / long tail marketing chris anderson / seo long tail keyword phrases / long tail keyword phrase
The Long Tail | What's new, new media? | Fandom ... - Wikia
Edit
The long tail (yellow)
The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.
In these distributions a high-frequency or high-amplitude population is...
Date: 2015-08-02 05:38:46
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Related topics : long tail model chris anderson / wired magazine chris anderson long tail / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / netflix long tail business model
The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
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Google Adwords: Using the Long Tail to Optimize your ...
8. Implementing & Managing the Long Tail
What is the Long Tail?
By using the long tail of search you can instantly maximize your Google Adwords return on investment (ROI). But what is the Long Tail?
In the early days of Google Adwords, and pay per click (PPC) marketing, competition for generic industry keywords such as "books", "shoes" or "laptops" was reasonably sparse in many industries and a...
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Related topics : long tail keywords google adwords / long tail google adwords / how to use long tail keywords in adwords / long tail google search / google long tail keywords
Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
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http://longtail.sitesell.com
Related topics : long tail online shop / long tail web content / long tail book publishing / long tail concept anderson / long tail concept chris anderson
How to Find Long Tail Keywords Using Google Keyword Tool ...
How to Find Long Tail Keywords Using Google Keyword Tool
April 14th, 2016 | by Philip Verghese 'Ariel' || 35 Comments |
How to Find Long Tail Keywords Using Google Keyword Tool
#longtailkeywords
Keywords are very vital in Search Engine Optimization (SEO). There are lot of confusion prevails in selecting or searching keywords, especially when it comes to the length of it, which is more...
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http://www.pvariel.com
Related topics : long tail keywords or short tail keywords / long tail short tail keywords / long tail seo keywords / google long tail keyword generator / long tail keyword search terms
All About Long-Tail Search Phrases - Affiliate Marketer ...
A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.
Needle in a haystack
The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...
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http://www.affiliatemarketertraining.com
Related topics : long tail search words / long tail search results / long tail search engine / long tail search queries / long tail search phrases
Best Long Tail Keyword Research Tool in 2017 - Trustiko
Trustiko > Business and Marketing > Best Long Tail Keyword Research Tool in 2017
Best Long Tail Keyword Research Tool in 2017
In Business and Marketing by Fathi Arfaoui / Last updated on
March 21, 2017
+1
To start a business online and succeed, it's critical to use the right keywords and terms, that people are using on Google. Things will never work without a great long tail keyword research tool...
Website:
https://trustiko.com
Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail keyword generator tool
SEO: What Is the Long Tail? | Practical Ecommerce
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...
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http://www.practicalecommerce.com
Related topics : long tail keyword search terms / long tail keyword search / seo long tail keyword phrases / long tail search phrases / long tail search engine optimization
Is it Time to Chuck the Long Tail Theory? | Small Business ...
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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
Website:
https://smallbiztrends.com
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Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison
Short tail keywords are 3 words or less. Examples include: "athletic apparel," "DVD player," or "engagement ring." Short tail keywords are also known as "head" terms. They may be the first thing you think of when you are deciding where to go to eat ("Chinese food," "pizza delivery"), what to do ("dance clubs," "roller coaster park"), or where to worship ("synagogue," "Catholic church").
Long Tail...
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Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning
The Long-Tail Trading Strategy - Forex4you Blog
The following trading strategy makes use of a specific reversal bar, the Long-Tailed Hammer, which tends to give high probability signals of reversal's of the trend. When correctly identified and used in conjunction with a measure of volatility, such as the Bollinger Band , the long-tail candle can be a useful starting point from which to initiate a trade, with a high probability success rate on...
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https://blog.forex4you.com
Related topics : using long tail method / long tail strategy example / long tail strategy definition / long tail marketing strategy ??? / long tail marketing strategy
The Hidden Value of Long Tail SEO - HitTail Blog
The Keyword Tool for the Long Tail
The Hidden Value of Long Tail SEO
Keyword Research o Apr 21, 2016
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...
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https://www.hittail.com
Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords
long tail keywords - Vertical Response Blog
Published on July 12th, 2013 | by Barney Garcia
1
What Should You Know About Keywords - The Long and Short of It
As a small biz you've probably dabbled a bit in trying to get your business found on search engines. Under
the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there's a common strategy that involves...
Date: 2017-04-03 06:06:00
Website:
http://www.verticalresponse.com
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords / long tail short tail keywords
Long Tail Of Search - The Theory - PRWeb
Long Tail Of Search - The Theory
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Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...
Date: 2015-07-23 23:20:42
Website:
http://www.prweb.com
Related topics : long tail search engine / long tail search results / long tail search volume / long tail search / long tail marketing theory
How To Setup Long-Tail Google AdWords Campaigns To ...
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Photo by dan taylor
Chances are, by now you've heard about the benefits of long-tail keywords ....
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Related topics : how to use long tail keywords in adwords / long tail google adwords / google long tail keyword generator / long tail keywords google adwords / google long tail keywords
* Long Tail (Marketing & Web) - Definition,meaning ...
Long Tail Keywords
Definition
Keywords target ed at highly-specific search queries containing three or more words. 'Leather jacket' is a popular keyword , whereas 'men's leather jacket size small' is a long tail keyword .
What are Long Tail Keywords ?
Keywords with low search volume, but that indicate very specific user intent.
The long tail of search refers to the vast number of lower traffic...
Date: 2017-03-23 00:00:00
Website:
http://en.mimi.hu
Related topics : long tail keyword search terms / long tail keyword phrase definition / free long tail keyword search tool / long tail keyword search tool / long tail keyword phrases typically
Long Tail Keywords: Examples & Real Case Studies
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Next, I used these ideas as seed keywords in Keyword Planner to find as many phrase variations as possible. Update: due to the recent Google updates , Keyword Planner is nowhere useful anymore for getting keywords' search volume estimates. Here at HitTail, we've just released a new feature that gives more accurate results when searching for long tail...
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https://www.hittail.com
Related topics : long tail keyword search terms / long tail keyword search / how to find low competition long tail keywords / how to find long tail keywords for niche marketing / how to use long tail keywords in adwords
Keyword Researcher: Long-Tail Keywords Generator & SEO ...
Long Tail Marketing Strategy
What is "The Long Tail?"
So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article
of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...
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https://clevergizmos.com
Related topics : low competition long tail keywords / long tail keywords meaning / long tail keywords article / long tail keywords traffic / long tail seo keywords
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. "Long-tail keywords" are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.
Although individual long-tail keywords don't have a huge impact...
Website:
https://blog.hubspot.com
Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords or short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning
New Music Strategies: Is the Long Tail good for musicians?
by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments
You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.
There was an extremely good and important article , which was then developed into a...
Website:
http://newmusicstrategies.com
Related topics : long tail marketing chris anderson / long tail marketing strategy ??? / long tail marketing strategy / long tail principle / long tail strategy business
How to Integrate Long-Tail Keywords in Your Blog Posts
Make no mistake: Long-tail keywords are still important to search engine optimization.
Integrating long-tail keywords in your blog posts can help you maximize your organic search rankings and organic traffic .
However, this is not a license to stuff long-tail keywords into your posts. You already know that over-optimizing your content marketing with keyword phrases can get you penalized.
This...
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http://neilpatel.com
Related topics : low competition long tail keywords / long tail blog posts / how to use long tail keywords in adwords / long tail searches definition / long tail keywords adwords
How to Generate 20,000 Monthly Visitors Through Long-Tail ...
Shipping
Order
You'll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords with useful and detailed content. Here's an example:
2. Long-tail Keywords Case Studies
So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool,...
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http://neilpatel.com
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / long tail searches definition / long tail keywords meaning
The Long Tail and Social Media | Online Social Networking
The long tail has recently become a major buzzword both in business and online.
The long tail concept is rather abstract, so it can help to look at concrete examples. Let's look at examples from my blogging experience.
The Long Tail of the Search
I started publishing Online Social Networking in November 2007, and I installed Google Analytics to monitor, analyze and track traffic to my website.
My...
Website:
http://online-social-networking.com
Related topics : long tail social media / long tail online business / long tail search engine optimization / long tail keyword online / long tail marketing online
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
Related topics : long tail marketing theory / the long tail theory book / long tail marketing digital / long tail theory music industry / chris anderson the long tail theory
The Long Tail Pareto Ad Nauseum - shmula
The Long Tail Pareto Ad Nauseum
The Long Tail Pareto Ad Nauseum
By shmula, Last Updated
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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...
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http://www.shmula.com
Related topics : the long tail chris anderson google books / chris anderson long tail book / chris anderson the long tail amazon / the long tail book amazon / the long tail why the future of business is selling less of more by chris anderson pdf
The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
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What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
Website:
http://searchengineland.com
Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase
Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
Related topics : long tail theory anderson / long tail effect anderson / long tail business theory / long tail theory netflix / long tail marketing theory
Beaver Dam Mud Runners - Memphis, Tennessee
Why A CLP/Honda Long Tail Mud Motor - Reliability, simplicity, efficiency and lower cost
Honda's hardly ever break but any lawn mower mechanic can work on a horizontal Honda Motor. Everything attached to the Honda is fairly simply made and parts are easy to replace and very inexpensive. Parts are a fraction of the cost of other mud motors. For example, our props start at $10 a piece.
Thailand...
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https://www.beaverdammudrunners.com
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A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
Related topics : long tail keyword search terms / chris anderson wired long tail article / anderson chris 2004 the long tail wired magazine october 2004 / long tail search terms definition / how to find low competition long tail keywords using free tools
Short-tail and long-tail business for Chubb Ltd (ACE)
ACE » Topics » Short-tail and long-tail business
This excerpt taken from the ACE 10-K filed Feb 25, 2010.
Short-tail and long-tail business
Short-tail business
Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...
Website:
http://www.wikinvest.com
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Three good reasons to target long tail keywords! - Wordtracker
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...
Website:
https://www.wordtracker.com
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The "Long Tail" of e-commerce standards – Technology ...
The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.
Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...
Website:
http://www.supplychainquarterly.com
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business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business
Long Tail Keywords: Research Tools and Optimization to ...
This is a guest post by Shabbir Nooruddin from Bootstrapping Ecommerce .
If you run your own online store then chances are you have a pretty good idea how competitive the search landscape is.
There are hundreds, if not thousands of other websites that are targeting the same niche as you, and they are all trying to rank for the same keywords.
So, how can you siphon off some of that traffic...
Website:
https://www.shopify.com
Related topics : long tail pro google keyword tool / google long tail keyword tool / long tail pro vs google keyword tool / free long tail keyword search tool / long tail keyword search tool
The Long Tail of E-Commerce | News | E-Commerce Times
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.ecommercetimes.com
Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches
The Long Tail of E-Commerce | Business | TechNewsWorld
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.technewsworld.com
Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
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Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / chris anderson wired long tail article / wired magazine chris anderson long tail