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Long Tail - What is it? Definition, Examples and More

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Date: 2017-04-03 08:29:41
Website: https://www.kbmanage.com

Long tail (statistics) - explained

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than...

Website: http://www.youtube.com

SEO 101: Defining the long tail - Portent

Just what is the long tail, in SEO?

I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail.

Here's my shot at the short version:

The Long Tail

Specific, niche search phrases, usually more than 2 words in length,...

Website: https://www.portent.com

Is it Time to Chuck the Long Tail Theory? | Small Business ...

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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...

Website: https://smallbiztrends.com

How to use Long Tail Pro - Niche Pursuits

How Long Tail Pro Can Help You Capture Way More Search Engine Traffic

If your business could benefit in any way from getting more search engine traffic, I have some good news.

Search engines are in love with long tail keywords! If you are able to provide relevant content targeting these long tail keywords, then you can see a dramatic increase to the amount of traffic Google and other search...

Website: http://www.nichepursuits.com

Long Tail Marketing Definition | How to Take Advantage of ...

Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More.

In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet...

Website: http://affiliate-101.com

The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

This image accurately describes the demand for cultural products. In most entertainment...

Date: 2017-04-03 08:22:31
Website: http://www.slate.com

What Are Long Tail Keywords? | ThriveHive

What Are Long Tail Keywords?

Posted on Thursday, October 29th, 2015 at 4:39 pm.

If you know a little bit about SEO, you've probably heard about short and long tail keywords. For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail...

Website: https://thrivehive.com

Long Tail Marketing | What is Long Tail Marketing?

How can a marketing school help you in this field?

However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.

What is long tail...

Website: http://www.marketing-schools.org

The Ultimate Guide for Mastering Long Tail Search

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search...

Website: https://blog.hubspot.com

Long-Tail Model - define and provide key characteristics ...

Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept....

This question was answered on Jul 14, 2012. View the Answer

Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept. Please provide details that support your...

Website: https://www.coursehero.com

The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

Website: http://www.julienrio.com

The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

Website: http://www.summary.com

The Long Tail | What's new, new media? | Fandom ... - Wikia

Edit

The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

Website: http://longtail.sitesell.com

The Long Tail and Social Media | Online Social Networking

The long tail has recently become a major buzzword both in business and online.

The long tail concept is rather abstract, so it can help to look at concrete examples. Let's look at examples from my blogging experience.

The Long Tail of the Search

I started publishing Online Social Networking in November 2007, and I installed Google Analytics to monitor, analyze and track traffic to my website.

My...

Website: http://online-social-networking.com

The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

Website: https://www.hittail.com

Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

Short tail keywords are 3 words or less. Examples include: "athletic apparel," "DVD player," or "engagement ring." Short tail keywords are also known as "head" terms. They may be the first thing you think of when you are deciding where to go to eat ("Chinese food," "pizza delivery"), what to do ("dance clubs," "roller coaster park"), or where to worship ("synagogue," "Catholic church").

Long Tail...

Website: http://seopressor.com

All About Long-Tail Search Phrases - Affiliate Marketer ...

A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.

Needle in a haystack

The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...

Website: http://www.affiliatemarketertraining.com

SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

Website: http://www.practicalecommerce.com

long tail keywords - Vertical Response Blog

Published on July 12th, 2013 | by Barney Garcia

What Should You Know About Keywords - The Long and Short of It

As a small biz you've probably dabbled a bit in trying to get your business found on search engines. Under

the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there's a common strategy that involves...

Date: 2017-04-03 06:06:00
Website: http://www.verticalresponse.com

Best Long Tail Keyword Research Tool in 2017 - Trustiko

Trustiko > Business and Marketing > Best Long Tail Keyword Research Tool in 2017

Best Long Tail Keyword Research Tool in 2017

In Business and Marketing by Fathi Arfaoui / Last updated on

March 21, 2017

To start a business online and succeed, it's critical to use the right keywords and terms, that people are using on Google. Things will never work without a great long tail keyword research tool...

Website: https://trustiko.com

How To Setup Long-Tail Google AdWords Campaigns To ...

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Photo by dan taylor

Chances are, by now you've heard about the benefits of long-tail keywords ....

Website: http://www.searchenginepeople.com

6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

Website: https://blog.hubspot.com

The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

By shmula, Last Updated

Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

Website: http://www.shmula.com

Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

Website: https://clevergizmos.com

Short-tail and long-tail business for Chubb Ltd (ACE)

ACE » Topics » Short-tail and long-tail business

This excerpt taken from the ACE 10-K filed Feb 25, 2010.

Short-tail and long-tail business

Short-tail business

Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...

Website: http://www.wikinvest.com

Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...

Website: http://knowledge.wharton.upenn.edu

How to Generate 20,000 Monthly Visitors Through Long-Tail ...

Shipping

Order

You'll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords with useful and detailed content. Here's an example:

2. Long-tail Keywords Case Studies

So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool,...

Website: http://neilpatel.com

Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

Website: http://www.hbs.edu

How to Integrate Long-Tail Keywords in Your Blog Posts

Make no mistake: Long-tail keywords are still important to search engine optimization.

Integrating long-tail keywords in your blog posts can help you maximize your organic search rankings and organic traffic .

However, this is not a license to stuff long-tail keywords into your posts. You already know that over-optimizing your content marketing with keyword phrases can get you penalized.

This...

Website: http://neilpatel.com

Successfully Managing Long-Tail Inventories - Inbound ...

By Jeff Bodenstab

No tags available

The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero.

Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are...

Website: http://www.inboundlogistics.com

Long Tail Keyword Phrases for SEO Marketing

by Jennifer Kyrnin

Updated February 19, 2016

Using long tail keyword phrases will help your SEO efforts by increasing your reach and giving your customers articles and information that answer specific questions they have. There are lots of reasons to use long tail keywords. But you can't start doing long tail keyword marketing if you don't know how to use find long tail keywords and use them on...

Website: https://www.thoughtco.com

New Music Strategies: Is the Long Tail good for musicians?

by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments

You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.

There was an extremely good and important article , which was then developed into a...

Website: http://newmusicstrategies.com

Long Tail Pro Review & Tutorial 2016 Edition

My Long Tail Pro Review & Tutorial 2016

What Is Long Tail Pro?

It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.

I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:

Clean Interface and...

Website: http://www.cloudliving.com

Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

Date: 2017-04-03 08:22:42
Website: http://www.slate.com

The Long Tail strategy and PIM - blogs.informatica.com

End quote. This is a broader and more accurate view of the processes that need to be put in place to implement a successful long-tail strategy. As Ted Hurlbut put it, "The Long Tail is not an argument merely to carry broader assortments. It is not an argument to expand into unrelated categories that stretch customer's expectations and the retailer's core expertise. It is not just about capturing the add-on or plus sale. It is rather a demonstration that there is business to be done in carefully selected...

Website: https://blogs.informatica.com

Long-tail traffic - Wikipedia

No unanimity exists about which of the competing models is appropriate, [4] but the Poisson Pareto Burst Process (PPBP), which is an M/G/

{\displaystyle {\mathcal {1}}}

process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a simple, but accurate, model of long-tail traffic. [15]

Finally, results from simulations [4] using

{\displaystyle...

Date: 2017-03-27 15:13:45
Website: https://en.wikipedia.org

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

long tail traffic : definition of long tail traffic and ...

Poisson Pareto Burst Processes (PPBP)

Markov Modulated Poisson Processes (MMPP) [4]

Multi-fractal models [5]

Matrix models [1]

Wavelet Modelling

No unanimity exists about which of the competing models is appropriate [1], but the Poisson Pareto Burst Process (PPBP), which is an M/G/

process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a...

Website: http://dictionary.sensagent.com

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

Website: https://publishingperspectives.com

business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

What we learned about “Long Tail” by analyzing 1.4 Billion ...

Tim Soulo

yeah, I guess we need to write another guide about this. But tbh -- there's no "bulletproof formula" that is guaranteed to work 100% of time. I'd go with experience / gut feeling / best judgement / user feedback / and other things along these lines

Great post, thank you

Julian Hooks

Great insights. I've started producing longer more in-depth articles for this very reason. But then...

Date: 2017-04-03 09:05:43
Website: https://ahrefs.com

The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

Website: http://www.supplychainquarterly.com

Three good reasons to target long tail keywords! - Wordtracker

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...

Website: https://www.wordtracker.com

What is long tail? - Definition from WhatIs.com

The long tail is a frequency distribution pattern in which occurences are most densely clustered close to the Y-axis and the distribution curve tapers along the X-axis. The long tail refers to the low-frequency population displayed in the right-hand portion of the graph, represented by a gradually sloping distribution curve that becomes asymptotic to the x-axis. In most applications, the number of events in the tail is greater than the number of events in the high frequency area,...

Website: http://whatis.techtarget.com

The Long Tail of E-Commerce | Business | TechNewsWorld

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

Website: http://www.technewsworld.com

How To Increase Blog Traffic: 5 Easy Steps to Stardom ...

If you want to increase blog traffic, the best thing you can do is quite simply create better content. You've probably heard this before - the term "content is king" is thrown around more than a funnel at a frat party. But creating "better content" isn't just about quality. It also means being more strategic with your content marketing efforts.

The most successful content is the kind that meets a...

Date: 2017-04-03 08:18:45
Website: wordstream.com

The long tail | The Economist

For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.

The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...

Date: 2017-04-03 04:33:57
Website: http://www.economist.com

CiteULike: Should You Invest in the Long Tail?

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