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The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
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This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
Website:
http://www.slate.com
Related topics : book industry long tail / long tail niche products / long tail theory music industry / long tail theory anderson / long tail theory ebay
What Are Long Tail Keywords? | ThriveHive
What Are Long Tail Keywords?
Posted on Thursday, October 29th, 2015 at 4:39 pm.
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If you know a little bit about SEO, you've probably heard about short and long tail keywords. For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail...
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https://thrivehive.com
Related topics : long tail keywords or short tail keywords / long tail keywords explained / how to use long tail keywords in adwords / long tail searches definition / long tail keywords meaning
The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
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http://www.summary.com
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SEO: Measuring Performance of the Long Tail | Practical ...
The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.
This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...
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http://www.practicalecommerce.com
Related topics : long tail search engine optimization / seo long tail keyword phrases / long tail search engine / long tail search phrases / long tail keyword search tool
Successfully Managing Long-Tail Inventories - Inbound ...
By Jeff Bodenstab
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The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero.
Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are...
Website:
http://www.inboundlogistics.com
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Long Tail Marketing | What is Long Tail Marketing?
How can a marketing school help you in this field?
However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.
What is long tail...
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http://www.marketing-schools.org
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The Long Tail | What's new, new media? | Fandom ... - Wikia
Edit
The long tail (yellow)
The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.
In these distributions a high-frequency or high-amplitude population is...
Date: 2015-08-02 05:38:46
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http://newmedia.wikia.com
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Long-Tail Model - define and provide key characteristics ...
Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept....
This question was answered on Jul 14, 2012. View the Answer
Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept. Please provide details that support your...
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The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
Website:
http://www.julienrio.com
Related topics : long tail marketing theory / chris anderson the long tail theory / long tail business theory / long tail theory amazon / long tail theory anderson
Is it Time to Chuck the Long Tail Theory? | Small Business ...
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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
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https://smallbiztrends.com
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Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
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http://longtail.sitesell.com
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Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison
Short tail keywords are 3 words or less. Examples include: "athletic apparel," "DVD player," or "engagement ring." Short tail keywords are also known as "head" terms. They may be the first thing you think of when you are deciding where to go to eat ("Chinese food," "pizza delivery"), what to do ("dance clubs," "roller coaster park"), or where to worship ("synagogue," "Catholic church").
Long Tail...
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Beaver Dam Mud Runners - Memphis, Tennessee
Why A CLP/Honda Long Tail Mud Motor - Reliability, simplicity, efficiency and lower cost
Honda's hardly ever break but any lawn mower mechanic can work on a horizontal Honda Motor. Everything attached to the Honda is fairly simply made and parts are easy to replace and very inexpensive. Parts are a fraction of the cost of other mud motors. For example, our props start at $10 a piece.
Thailand...
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How To Setup Long-Tail Google AdWords Campaigns To ...
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations
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Chances are, by now you've heard about the benefits of long-tail keywords ....
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SEO: What Is the Long Tail? | Practical Ecommerce
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...
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http://www.practicalecommerce.com
Related topics : long tail keyword search terms / long tail keyword search / seo long tail keyword phrases / long tail search phrases / long tail search engine optimization
Long Tail Keywords: Examples & Real Case Studies
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Next, I used these ideas as seed keywords in Keyword Planner to find as many phrase variations as possible. Update: due to the recent Google updates , Keyword Planner is nowhere useful anymore for getting keywords' search volume estimates. Here at HitTail, we've just released a new feature that gives more accurate results when searching for long tail...
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https://www.hittail.com
Related topics : long tail keyword search terms / long tail keyword search / how to find low competition long tail keywords / how to find long tail keywords for niche marketing / how to use long tail keywords in adwords
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. "Long-tail keywords" are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.
Although individual long-tail keywords don't have a huge impact...
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https://blog.hubspot.com
Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords or short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning
How to Generate 20,000 Monthly Visitors Through Long-Tail ...
Shipping
Order
You'll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking by targeting the keywords with useful and detailed content. Here's an example:
2. Long-tail Keywords Case Studies
So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool,...
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http://neilpatel.com
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / long tail searches definition / long tail keywords meaning
Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
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Long Tail Of Search - The Theory - PRWeb
Long Tail Of Search - The Theory
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Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...
Date: 2015-07-23 23:20:42
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http://www.prweb.com
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Long Tail Pro Review & Tutorial 2016 Edition
My Long Tail Pro Review & Tutorial 2016
What Is Long Tail Pro?
It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.
I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:
Clean Interface and...
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http://www.cloudliving.com
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Introducing Long Tail Pro Cloud - Niche Pursuits
Learn How I Built My Niche Site Empire to a Full-time Income
First Name *
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How to Pick the Right Keywords at the START, and avoid the losers
How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You
Avoid having your Adsense Account BANNED (Like I did, but got it back)
Learn How to Research, Manufacture, and Launch Products on Amazon FBA
First Name *
5 Tips for...
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Long Tail Pro – How to use It for Keyword Research
The Long Tail Pro team made a video to show this process, step by step.
Manage your Long Tail Pro keyword results
Depending on the popularity of your keywords and the filters you have set, you might find that you are faced with hundreds of results.
Long Tail Pro makes it easy to manage these results and make them useful.
You will see that there is a column for each of the filters you set when...
Website:
http://www.razorsocial.com
Related topics : long tail pro keyword research software / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail pro keyword research / long tail keyword tool pro
Short-tail and long-tail business for Chubb Ltd (ACE)
ACE » Topics » Short-tail and long-tail business
This excerpt taken from the ACE 10-K filed Feb 25, 2010.
Short-tail and long-tail business
Short-tail business
Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...
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http://www.wikinvest.com
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Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
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The "Long Tail" of e-commerce standards – Technology ...
The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.
Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...
Website:
http://www.supplychainquarterly.com
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Long Tail Strategy - hittail.com
The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...
Website:
https://www.hittail.com
Related topics : long tail seo strategy / long tail marketing strategy ??? / long tail marketing strategy / long tail keyword strategy / long tail strategy example
A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
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business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business
Otter Tail Corporation - News Release
Otter Tail Power Company announces purchase of new wind farm in North Dakota
Customers will receive approximately 28 percent of their energy from wind
FERGUS FALLS, Minn., Nov. 17, 2016 (GLOBE NEWSWIRE) -- Otter Tail Power Company signed agreements to purchase a 150-megawatt (MW) wind farm in southeastern North Dakota that EDF Renewable Energy will design and build in 2019. The company expects...
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http://www.ottertail.com
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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
Website:
http://marketingland.com
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Long Tail Pro Review: Ultimate Guide to Keyword Research
Conclusion
In my last post , I went over how I use the AmaSuite 4 software to identify profitable product-categories and product-types to promote on our niche sites.
To quickly recap: we were searching for types of products to promote in the exercise equipment niche (based on our research of the Empire Flippers Marketplace ), and we ended up settling on the elliptical machine niche.
Why did we...
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http://www.nichesiteazon.com
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Why You NEED to Raise Organic CTR’s (And How to Do It ...
Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)
Why You NEED to Raise Organic CTR's (And How to Do It)
Last updated: Jan 9, 2017
SEO Marketing
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
Why is there such a debate? Well, often people get hung up on details and...
Date: 2017-04-03 08:22:25
Website:
wordstream.com
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The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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Industry Perspectives: Chasing the Long Tail of ...
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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.
The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...
Date: 2017-04-03 08:50:02
Website:
http://www.streamingmedia.com
Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples
The Long tail and Mobile Web 2.0 applications - Futuretext
This is an ambitious post and I seek your feedback to improve its insights.
One of my personal highlights at 3GSM was an informal meeting organised by Daniel Appelquist from Vodafone. Apart from futuretext (me), other attendees included Vodafone , Swisscom , Ikivo , IBM , T-mobile , Gregory Gorman(The Open Group) , Access , Soonr and Teleca .
Opera Software , Sony-Ericsson and Openwave expressed...
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The Long Tail - Implications for Hotel Sales and Marketing ...
� 2008 Hospitality Upgrade. No reproduction without written permission.
Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.
The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...
Website:
http://www.hospitalityupgrade.com
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Software Robots: The Long Tail of Automation | WIRED
In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.
He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...
Website:
https://www.wired.com
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.co.uk
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The Longer Long Tail: How Endless Choice is Creating ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
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Comparison of Google clickthrough rates by position [# ...
Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google
You often hear company owners saying "I want to rank top" for their target keywords. Although this may be an unrealistic hope, they're right to say this since they realise that the proportion of clicks driven by top positions is much higher.
Research showing average clickthrough rates by position in the SERPs...
Date: 2017-04-03 07:25:40
Website:
http://www.smartinsights.com
Related topics : long tail keyword search terms / long tail keyword search / long tail search queries / long tail google search / long tail search words
The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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Please don't go to... Koh Poda, Thailand | GlobetrotterGirls
38
Do you remember when I asked you not to go to Todos Santos, Guatemala ? Or Samara in Costa Rica ? Valladolid in Mexico ? It has been a while since I found a place that I wanted to keep all to myself, but when I stumbled across Koh Poda, it took me only a few steps along the white soft sand to realize I had found another little gem that I didn't want to share with anyone. But you guys belong to...
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail
'The Long Tail: Why the Future of Business Is Selling Less ...
Continue reading the main story
More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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Website:
nytimes.com
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Niche market - Wikipedia
Niche audience[ edit ]
Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol , the Super Bowl and the Olympics . Still, networks do target particular...
Date: 2017-03-20 11:44:15
Website:
https://en.wikipedia.org
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The Long Tail - Wired Blogs
eMusic data contradicts UK study
[From my inbox this morn, data contradicting the Will Page analysis ]
"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT
Approximately 75% of Tracks Sold In 2008
Catalogue Crosses Five Million
NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of
independent music and the first to sell DRM-free MP3s in Europe, today
announced that approximately...
Website:
http://www.longtail.com
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Chris Anderson - Leigh Bureau
What You Pay For -- The New York Times
Praise
"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
-- Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...
Website:
http://www.leighbureau.com
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