Selected articles for topic: long tail marketing theory
→ 30 articles
Check also 1 Videos for this topic
Long Tail Definition | Investopedia
What is the 'Long Tail'
The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.
BREAKING DOWN 'Long Tail'
Chris Anderson is a...
Date: 2017-04-03 05:57:54
Website:
http://www.investopedia.com
Related topics : the long tail why the future of business is selling less of more by chris anderson / wired magazine chris anderson long tail / long tail concept chris anderson / long tail marketing chris anderson / chris anderson the long tail 2004
What is The Long Tail Search? Webopedia Definition
white hat SEO (search engine optimization)
The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.
In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...
Website:
http://www.webopedia.com
Related topics : long tail search engine optimization / chris anderson the long tail theory / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article
Long Tail Of Search - The Theory - PRWeb
Long Tail Of Search - The Theory
Share Article
Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...
Date: 2015-07-23 23:20:42
Website:
http://www.prweb.com
Related topics : long tail search engine / long tail search results / long tail search volume / long tail search / long tail marketing theory
The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
Advertisement
This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
Website:
http://www.slate.com
Related topics : book industry long tail / long tail niche products / long tail theory music industry / long tail theory anderson / long tail theory ebay
The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
Website:
http://www.julienrio.com
Related topics : long tail marketing theory / chris anderson the long tail theory / long tail business theory / long tail theory amazon / long tail theory anderson
SEO: Measuring Performance of the Long Tail | Practical ...
The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.
This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...
Website:
http://www.practicalecommerce.com
Related topics : long tail search engine optimization / seo long tail keyword phrases / long tail search engine / long tail search phrases / long tail keyword search tool
Is it Time to Chuck the Long Tail Theory? | Small Business ...
Email this Article Print This Article
In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
Website:
https://smallbiztrends.com
Related topics : long tail business theory / chris anderson the long tail theory / long tail niche products / long tail article chris anderson / long tail strategy business
The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
Website:
http://www.summary.com
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson the long tail review / chris anderson long tail book / long tail marketing chris anderson
Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
Related topics : long tail theory anderson / long tail effect anderson / long tail business theory / long tail theory netflix / long tail marketing theory
The Hidden Value of Long Tail SEO - HitTail Blog
The Keyword Tool for the Long Tail
The Hidden Value of Long Tail SEO
Keyword Research o Apr 21, 2016
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...
Website:
https://www.hittail.com
Related topics : long tail keywords vs short tail keywords / low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords
Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
Related topics : long tail marketing theory / the long tail theory book / long tail marketing digital / long tail theory music industry / chris anderson the long tail theory
The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
Website:
https://www.marketingsociety.com
Related topics : the long tail how technology is turning mass markets into millions of niches / long tail marketing theory / long tail niche marketing / long tail marketing chris anderson / chris anderson the long tail theory
The Long Tail Of Search - Search Engine Land | Must Read ...
The Long Tail Of Search
Alan Rimm-Kaufman on September 18, 2007 at 8:43 am
More
What is the "long tail" of paid search, and why does it matter?
Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...
Website:
http://searchengineland.com
Related topics : long tail search phrases / long tail search engine optimization / long tail search engine / chris anderson wired long tail article / long tail phrase
Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
Related topics : chris anderson the long tail theory / chris anderson long tail book / chris anderson wired long tail article / long tail concept chris anderson / chris anderson the long tail review
A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
Related topics : long tail keyword search terms / chris anderson wired long tail article / anderson chris 2004 the long tail wired magazine october 2004 / long tail search terms definition / how to find low competition long tail keywords using free tools
Industry Perspectives: Chasing the Long Tail of ...
Tweet
Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.
The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...
Date: 2017-04-03 08:50:02
Website:
http://www.streamingmedia.com
Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
Website:
http://www.hbs.edu
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / chris anderson wired long tail article / wired magazine chris anderson long tail
The Long Tail of Collective Knowledge and Big Data - Coveo ...
unstructured data
I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...
Website:
http://blog.coveo.com
Related topics : long tail big data / chris anderson the long tail theory / long tail chris anderson definition / long tail marketing chris anderson / long tail chris anderson
CiteULike: Should You Invest in the Long Tail?
(Save current location: 130.185.154.33)
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Website:
http://www.citeulike.org
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / wired magazine chris anderson long tail / long tail why the future of business is selling less of more / long tail marketing chris anderson
"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
Get the most important digital marketing news each day.
"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
More
Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
Website:
http://marketingland.com
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / chris anderson wired long tail article / chris anderson the long tail wired / chris anderson the long tail theory
Question: Should You Invest In The Long Tail? Answer: Not ...
Question: Should You Invest In The Long Tail? Answer: Not Really
by Lydia Loizides , Op-Ed Contributor, August 15, 2008
As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...
Website:
http://www.mediapost.com
Related topics : anita elberse should you invest in the long tail / should you invest in the long tail / anita elberse long tail theory / anita elberse long tail / long tail marketing digital
Harvard's Anita Elberse: Forget the "Long Tail" - CBS News
The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.
At Rhapsody, the music download service, the...
Website:
http://www.cbsnews.com
Related topics : chris anderson the long tail theory / anita elberse long tail theory / long tail chris anderson definition / long tail model chris anderson / long tail marketing chris anderson
The Long Tail (Audio Download): Amazon.co.uk: Christopher ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / the long tail why the future of business is selling less of more download / chris anderson long tail book / long tail why the future of business is selling less of more
The Longer Long Tail: How Endless Choice is Creating ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review
The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.co.uk
Related topics : chris anderson the long tail how endless choice is creating unlimited demand / the long tail why the future of business is selling less of more by chris anderson / long tail how endless choice is creating unlimited demand / the long tail chris anderson google books / chris anderson long tail book
The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
Related topics : the long tail why the future of business is selling less of more by chris anderson / long tail why the future of business is selling less of more / long tail why the future of business / wired magazine chris anderson long tail / chris anderson long tail book
The Long Tail Audiobook | Chris Anderson | Audible.com
View full details >
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...
Website:
http://www.audible.com
Related topics : wired magazine chris anderson long tail / chris anderson wired long tail article / chris anderson the long tail 2006 / chris anderson the long tail wired / long tail article chris anderson
Tail Risk Definition | Investopedia
Tail risk is a form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution . Tail risks include events that have a small probability of occurring and occur at the ends of a normal distribution curve.
BREAKING DOWN 'Tail Risk'
Traditional portfolio strategies typically...
Date: 2017-04-03 08:16:41
Website:
http://www.investopedia.com
Related topics : long tail risk definition / short tail and long tail risks / long tail risk meaning / long tail short tail distribution / long tail risks
2014-2015 Atomic Theory | Blister Gear Review - Skis ...
The Vantage Theory is one of Atomic's best selling skis, and it comes with a low price tag. Its full retail price is $500 USD, making it a serious value for a ski that has a full wood core and is marketed to upper-intermediate and expert skiers.
So we decided to check out this popular all-mountain ski and see what it could do.
The Vantage series is positioned as Atomic's most versatile skis in...
Website:
http://blistergearreview.com
Related topics : long tail marketing theory / long tail theory
Fat Tail Risk: What It Means and Why You Should Be Aware ...
Fat Tail Risk: What It Means and Why You Should Be Aware Of It
November 02, 2015, 11:20:08 AM EDT By Trevir Nath
Shutterstock photo
Following the 2008 Financial Crisis, conventional financial theories have been challenged for their inability to realistically explain risk. Traditional strategies of asset pricing often rely on a normal bell curve to make market assumptions, but in reality, the...
Date: 2016-03-22 20:54:31
Website:
http://www.nasdaq.com
Related topics : long tail risk meaning / long tail risk definition / short tail and long tail risks / long tail risk exposure / long tail risks
30 Resources