The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

This image accurately describes the demand for cultural products. In most entertainment...

Date: 2017-04-03 08:22:31
Website: http://www.slate.com

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The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

Website: http://www.summary.com

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The Long Tail | Marketing Articles, Market Leader 2006

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Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

Website: https://www.marketingsociety.com

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The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

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