What Are Long Tail Keywords? | ThriveHive

What Are Long Tail Keywords?

Posted on Thursday, October 29th, 2015 at 4:39 pm.

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If you know a little bit about SEO, you've probably heard about short and long tail keywords. For many business owners, the concept of long tail keywords is off-putting or confusing. But long tail keywords can help your business get found in search engines. This post will explain the definition of long tail...

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Website: https://thrivehive.com

Related topics : long tail keywords or short tail keywords / long tail keywords explained / how to use long tail keywords in adwords / long tail searches definition / long tail keywords meaning

How to use Long Tail Pro - Niche Pursuits

How Long Tail Pro Can Help You Capture Way More Search Engine Traffic

If your business could benefit in any way from getting more search engine traffic, I have some good news.

Search engines are in love with long tail keywords!  If you are able to provide relevant content targeting these long tail keywords, then you can see a dramatic increase to the amount of traffic Google and other search...

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Website: http://www.nichepursuits.com

Related topics : long tail pro training videos / long tail pro blog / long tail pro videos / niche pursuits long tail pro / long tail pro niche site

Long Tail Marketing | What is Long Tail Marketing?

How can a marketing school help you in this field?

However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.

What is long tail...

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Website: http://www.marketing-schools.org

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The Ultimate Guide for Mastering Long Tail Search

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When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search...

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Website: https://blog.hubspot.com

Related topics : low competition long tail keywords / how to identify long tail keywords / long tail keywords meaning / long tail keywords article / long tail low search volume

The Long Tail | What's new, new media? | Fandom ... - Wikia

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The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

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The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

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Website: http://www.julienrio.com

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Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

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Website: http://longtail.sitesell.com

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Long Tail Of Search - The Theory - PRWeb

Long Tail Of Search - The Theory

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Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...

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Date: 2015-07-23 23:20:42
Website: http://www.prweb.com

Related topics : long tail search engine / long tail search results / long tail search volume / long tail search / long tail marketing theory

The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

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Website: http://www.summary.com

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How To Setup Long-Tail Google AdWords Campaigns To ...

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Photo by dan taylor

Chances are, by now you've heard about the benefits of long-tail keywords ....

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Website: http://www.searchenginepeople.com

Related topics : how to use long tail keywords in adwords / long tail google adwords / google long tail keyword generator / long tail keywords google adwords / google long tail keywords

long tail keywords - Vertical Response Blog

Published on July 12th, 2013 | by Barney Garcia

1

What Should You Know About Keywords - The Long and Short of It

As a small biz you've probably dabbled a bit in trying to get your business found on search engines. Under

the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there's a common strategy that involves...

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Date: 2017-04-03 06:06:00
Website: http://www.verticalresponse.com

Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords / long tail short tail keywords

Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...

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Website: http://knowledge.wharton.upenn.edu

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Is it Time to Chuck the Long Tail Theory? | Small Business ...

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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...

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Website: https://smallbiztrends.com

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SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

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Website: http://www.practicalecommerce.com

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Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

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Website: https://clevergizmos.com

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How to Generate 20,000 Monthly Visitors Through Long-Tail ...

Shipping

Order

You'll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking  by targeting the keywords with useful and detailed content. Here's an example:

2. Long-tail Keywords Case Studies

So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool,...

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Website: http://neilpatel.com

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Successfully Managing Long-Tail Inventories - Inbound ...

By Jeff Bodenstab

No tags available

The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero.

Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are...

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Website: http://www.inboundlogistics.com

Related topics : long tail companies examples / long tail companies / long tail demand / long tail retailing concept / long tail model of production

The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

The Long Tail Pareto Ad Nauseum

By shmula, Last Updated

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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

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Website: http://www.shmula.com

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Long Tail Pro Review & Tutorial 2016 Edition

My Long Tail Pro Review & Tutorial 2016

What Is Long Tail Pro?

It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.

I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:

Clean Interface and...

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Website: http://www.cloudliving.com

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Best Long Tail Keyword Research Tool in 2017 - Trustiko

Trustiko > Business and Marketing > Best Long Tail Keyword Research Tool in 2017

Best Long Tail Keyword Research Tool in 2017

In Business and Marketing by Fathi Arfaoui / Last updated on

March 21, 2017

+1

To start a business online and succeed, it's critical to use the right keywords and terms, that people are using on Google. Things will never work without a great long tail keyword research tool...

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Website: https://trustiko.com

Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail keyword generator tool

An introduction to long tail keywords | Wordtracker Blog

The long tail of keyword research is fundamental to your online success. That's really important, so I'll say it again. The long tail of keyword research is fundamental to your online success.

I'll tell you how to work with long tail keywords on your site to benefit your customers, improve conversions, and boost your visibility in search results.

 

What is a long tail keyword?

A long tail...

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Website: https://www.wordtracker.com

Related topics : long tail keyword search terms / long tail keyword search tool / using long tail keywords / long tail keyword search / long tail keyword research

Long-tail traffic - Wikipedia

No unanimity exists about which of the competing models is appropriate, [4] but the Poisson Pareto Burst Process (PPBP), which is an M/G/

1

{\displaystyle {\mathcal {1}}}

process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a simple, but accurate, model of long-tail traffic. [15]

Finally, results from simulations [4] using

{\displaystyle...

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Date: 2017-03-27 15:13:45
Website: https://en.wikipedia.org

Related topics : long tail traffic / long tail short tail distribution / long tail terms / long tail business model pattern / long tail business model examples

Emergent.TV: Long Tail Internet TV News | Future of News ...

Emergent.TV is an effort to help newsrooms develop coherent economic and editorial models for Over The Top Internet video news. Rather than simply replicating the live TV Cable news broadcasting structure on the Internet - which is the direction many newsrooms are heading in releasing their own subscription OTT channels - Emergent.TV presents a new way to think about producing, distributing, and...

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Website: http://partnews.brownbag.me

Related topics : long tail tv / long tail internet / long tail economics examples / long tail theory economics / long tail story

Beaver Dam Mud Runners - Memphis, Tennessee

Why A CLP/Honda Long Tail Mud Motor - Reliability, simplicity, efficiency and lower cost

Honda's hardly ever break but any lawn mower mechanic can work on a horizontal Honda Motor. Everything attached to the Honda is fairly simply made and parts are easy to replace and very inexpensive. Parts are a fraction of the cost of other mud motors. For example, our props start at $10 a piece.

Thailand...

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Website: https://www.beaverdammudrunners.com

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long tail traffic : definition of long tail traffic and ...

Poisson Pareto Burst Processes (PPBP)

Markov Modulated Poisson Processes (MMPP) [4]

Multi-fractal models [5]

Matrix models [1]

Wavelet Modelling

No unanimity exists about which of the competing models is appropriate [1], but the Poisson Pareto Burst Process (PPBP), which is an M/G/

process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a...

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Website: http://dictionary.sensagent.com

Related topics : long tail traffic definition / long tail traffic / long tail short tail distribution / long tail model definition / long tail business model definition

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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Short-tail and long-tail business for Chubb Ltd (ACE)

ACE » Topics » Short-tail and long-tail business

This excerpt taken from the ACE 10-K filed Feb 25, 2010.

Short-tail and long-tail business

 

Short-tail business

Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...

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Website: http://www.wikinvest.com

Related topics : long tail and short tail business / long tail insurance business / long tail business examples / difference between short tail and long tail insurance / long tail short tail insurance

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

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Long-Tail Model - define and provide key characteristics ...

Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept....

This question was answered on Jul 14, 2012. View the Answer

Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept. Please provide details that support your...

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Website: https://www.coursehero.com

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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Long Tail Strategy - hittail.com

The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...

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Website: https://www.hittail.com

Related topics : long tail seo strategy / long tail marketing strategy ??? / long tail marketing strategy / long tail keyword strategy / long tail strategy example

The Long Tail of E-Commerce | News | E-Commerce Times

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.ecommercetimes.com

Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches

The Long Tail of E-Commerce | Business | TechNewsWorld

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.technewsworld.com

Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business

Why You NEED to Raise Organic CTR’s (And How to Do It ...

Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)

Why You NEED to Raise Organic CTR's (And How to Do It)

Last updated: Jan 9, 2017

SEO Marketing

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

Why is there such a debate? Well, often people get hung up on details and...

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Date: 2017-04-03 08:22:25
Website: wordstream.com

Related topics : long tail keyword search terms / long tail search terms definition / long tail search terms / long tail terms / long tail google search

Chasing the long tail with keyword research (SEM 101 ...

When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...

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Website: http://blogs.bing.com

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Market Samurai Review – More Than Just a Keyword Research Tool

Home » Blog » Featured » Market Samurai Review - More Than Just a Keyword Research Tool

Market Samurai Review - More Than Just a Keyword Research Tool

May 14, 2014

Reddit

For a long time Market Samurai was widely considered to be the best keyword research tool available. However, since the arrival of Long Tail Pro (LTP), opinion has been divided as to which of these two products is the best...

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Website: http://www.kevinmuldoon.com

Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / long tail pro keyword research tool / how to find long tail keywords with market samurai / keyword competitiveness long tail pro

"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / chris anderson wired long tail article / chris anderson the long tail wired / chris anderson the long tail theory

The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

Related topics : chris anderson the long tail how endless choice is creating unlimited demand / long tail how endless choice is creating unlimited demand / wired magazine chris anderson long tail / chris anderson long tail book / long tail tourism new geographies for marketing niche tourism products

The Long Tail and Short Head of Search

As of January, 2012, this site is no longer being updated, due to work and health issues

The Long Tail and Short Head of Search

Search Tools Report

The term "Long Tail" was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix:

offering huge selections of books and DVDs, significantly more than brick-and-mortar...

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Date: 2012-01-02 23:46:51
Website: http://www.searchtools.com

Related topics : long tail search terms / long tail search results / long tail short head concept / long tail short head / long tail search tool

Skewed Distribution: Definition, Examples - Statistics How To

A left-skewed distribution has a long left tail. Left-skewed distributions are also called negatively-skewed distributions. That's because there is a long tail in the negative direction on the number line. The mean is also to the left of the peak.

A right-skewed distribution has a long right tail. Right-skewed distributions are also called positive-skew distributions. That's because there is a...

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Website: http://www.statisticshowto.com

Related topics : normal distribution long right tail / long right tail distribution / long right tail mean median / normal distribution right tail / long tail distributions

The Long Tail (Audio Download): Amazon.co.uk: Christopher ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Website: https://www.amazon.co.uk

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The Longer Long Tail: How Endless Choice is Creating ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review

The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more

Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

Related topics : chris anderson the long tail how endless choice is creating unlimited demand / the long tail why the future of business is selling less of more by chris anderson / long tail how endless choice is creating unlimited demand / the long tail chris anderson google books / chris anderson long tail book

The Long-Tail Pair - Aiken Amps

The Long-Tail Pair

General

The Marshall/Fender phase inverter is commonly known as a "long-tail pair", or "Schmitt" type phase inverter, or phase splitter (actually, the original Schmitt inverter was a differential pair with a large "tail" resistor; the "standard" guitar amplifier phase inverter is a self-biased version of this circuit that works better with positive-only power supplies and...

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Date: 2017-04-03 06:45:56
Website: http://www.aikenamps.com

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The Long Tail - Wired Blogs

October 01, 2005

Web 2.0 and the Long Tail, Part 2

After posting his Web 2.0 "meme map" , which he apparently hadn't expected people to find until he was finished with an accompanying essay, Tim O'Reilly has now posted the full essay: What is Web 2.0 . He'll be talking about it at his Web 2.0 conference next week in San Francisco.

I think Web 2.0 is a real and powerful concept, but the precise...

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Website: http://thelongtail.com

Related topics : long tail blog posts / long tail web content / leveraging the long tail through customer self service / long tail blog / long tail content definition

Descriptive Statistics - Central Virginia Governor's School

A look at skewed distributions

Skew (1 of 3)

A distribution is skewed if one of its tails is longer than the other. The first distribution shown has a positive skew. This means that it has a long tail in the positive direction.

 

The distribution below it has a negative skew since it has a long tail in the negative direction. Finally, the third distribution is symmetric and has no skew.

Skew (2 of 3)

Distributions with positive skews are more common than distributions with negative skews. One example is the distribution...

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Date: 2015-08-13 17:03:53
Website: http://cvgs.k12.va.us

Related topics : long tail distributions / long tail meaning / longer long tail / long tail effect example / long tail examples

Tail Risk Definition | Investopedia

Tail risk is a form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution . Tail risks include events that have a small probability of occurring and occur at the ends of a normal distribution curve.

BREAKING DOWN 'Tail Risk'

Traditional portfolio strategies typically...

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Date: 2017-04-03 08:16:41
Website: http://www.investopedia.com

Related topics : long tail risk definition / short tail and long tail risks / long tail risk meaning / long tail short tail distribution / long tail risks

Barbary Macaques - GONHS

The world famous Rock of Gibraltar is home to a unique population of Barbary macaques.

 

General Information

Although not strictly speaking correct, the Barbary macaque is traditionally called an ape, since it resembles one in having almost no tail. Barbary macaques (scientific name, Macaca sylvanus) are Old World primates belonging to the family Cercopithecidae. In addition to the Barbary and...

Read more

Date: 2015-03-04 15:41:15
Website: http://www.gonhs.org

Related topics : long tail macaque monkey / long tailed macaques / long tail macaques / longer long tail / long tail effect example

The Long Tail - Wired Blogs

eMusic data contradicts UK study

[From my inbox this morn, data contradicting the Will Page analysis ]

"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT

Approximately 75% of Tracks Sold In 2008

Catalogue Crosses Five Million

NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of

independent music and the first to sell DRM-free MP3s in Europe, today

announced that approximately...

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