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Long Tail Definition | Investopedia
What is the 'Long Tail'
The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.
BREAKING DOWN 'Long Tail'
Chris Anderson is a...
Date: 2017-04-03 05:57:54
Website:
http://www.investopedia.com
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What are long tail keywords, and how to target them in ...
Definition: Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical.
Head and long tail: What's the difference?
Head terms are broad and short, often revealing little about topic and intent.
Head: "shoes" or "nike shoes"
Long Tail: "buy Nike Air Jordan IV size 4" or "Nike Air Jordan size 9"
The long tail variety specifies what the user is looking for and what their intention is. Even if buy-oriented verbs aren't included in a term, the specific query...
Website:
https://www.bigcommerce.com
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Long Tail Marketing | What is Long Tail Marketing?
How can a marketing school help you in this field?
However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.
What is long tail...
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http://www.marketing-schools.org
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The Long Tail | What's new, new media? | Fandom ... - Wikia
Edit
The long tail (yellow)
The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.
In these distributions a high-frequency or high-amplitude population is...
Date: 2015-08-02 05:38:46
Website:
http://newmedia.wikia.com
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Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
Website:
http://longtail.sitesell.com
Related topics : long tail online shop / long tail web content / long tail book publishing / long tail concept anderson / long tail concept chris anderson
The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
Website:
http://www.summary.com
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Long Tail Marketing Definition | How to Take Advantage of ...
Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More.
In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet...
Website:
http://affiliate-101.com
Related topics : how to find long tail keywords for niche marketing / long tail marketing definition / long tail marketing meaning / long tail marketing online / long tail keyword marketing
PPT – The Long Tail PowerPoint presentation | free to ...
The Long Tail - PowerPoint PPT Presentation
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Website:
http://www.powershow.com
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Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison
Short tail keywords are 3 words or less. Examples include: "athletic apparel," "DVD player," or "engagement ring." Short tail keywords are also known as "head" terms. They may be the first thing you think of when you are deciding where to go to eat ("Chinese food," "pizza delivery"), what to do ("dance clubs," "roller coaster park"), or where to worship ("synagogue," "Catholic church").
Long Tail...
Website:
http://seopressor.com
Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / how to use long tail keywords in adwords / long tail keywords meaning
All About Long-Tail Search Phrases - Affiliate Marketer ...
A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.
Needle in a haystack
The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...
Website:
http://www.affiliatemarketertraining.com
Related topics : long tail search words / long tail search results / long tail search engine / long tail search queries / long tail search phrases
Common Mistakes New Online Store Owners Make That Prevent ...
Steve C Click here to learn how to start your own online store
After answering questions and critiquing online stores for over 4 years on this blog and running an online store course for the past year, I've noticed many common patterns and mistakes that new shop owners repeatedly make. And the funny thing is that most of these mistakes are crucial things that people often take for granted or...
Date: 2017-03-09 14:03:22
Website:
http://mywifequitherjob.com
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Research Papers on The Long Tail - Paper Masters
Research Papers on The Long Tail
The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution.
Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper...
Date: 2016-10-07 21:06:34
Website:
https://www.papermasters.com
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Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
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The Long Tail of E-Commerce | News | E-Commerce Times
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.ecommercetimes.com
Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches
The Long Tail of E-Commerce | Business | TechNewsWorld
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.technewsworld.com
Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business
Long Tail Keywords: Research Tools and Optimization to ...
This is a guest post by Shabbir Nooruddin from Bootstrapping Ecommerce .
If you run your own online store then chances are you have a pretty good idea how competitive the search landscape is.
There are hundreds, if not thousands of other websites that are targeting the same niche as you, and they are all trying to rank for the same keywords.
So, how can you siphon off some of that traffic...
Website:
https://www.shopify.com
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Great Example of Long Tail Marketing
If you are familiar with the Long Tail by Chris Anderson , then I have an interesting example for you. This is the story�of how one Swedish guy is trying to use the long tail to his advantage and how the long tail can work for you.
Let me give you a very short definition of the long tail as I found it using Wikipedia :
products that are in low demand or have low sales volume can collectively...
Website:
http://slymarketing.com
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business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business
Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
Related topics : chris anderson the long tail theory / chris anderson long tail book / chris anderson wired long tail article / long tail concept chris anderson / chris anderson the long tail review
A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
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How To Increase Blog Traffic: 5 Easy Steps to Stardom ...
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You've probably heard this before - the term "content is king" is thrown around more than a funnel at a frat party. But creating "better content" isn't just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a...
Date: 2017-04-03 08:18:45
Website:
wordstream.com
Related topics : seo long tail keyword phrases / find long tail keywords using google keyword tool / how to find low competition long tail keywords using free tools / long tail keyword phrase / how to find low competition long tail keywords
The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
Website:
https://www.marketingsociety.com
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Long Tail Group | Services
Long Tail Group offers consulting services in the following areas:
Web Design. We use the leading open-source and zero-license-cost content management system to develop dynamic websites with online admin interface, forms, online store and more. We handle all stages of website development from initial concept to long-term hosting.
Drupal Consulting. Drupal is free and open source content management system that you can use to run your...
Website:
http://www.longtailgroup.com
Related topics : long tail search engine optimization / long tail online stores / long tail web content / long tail web marketing / long tail web
Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
Website:
http://www.hbs.edu
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How To Find The Best Products To Sell Online – The ...
Brainstorm Products To Sell Using Amazon Sales Data
Amazon is slowly becoming the defacto standard for online shopping in the United States with the greatest ecommerce marketshare of any individual company.
As a result, sales data derived from Amazon is a great representation of overall demand. In fact, more and more people are going straight to Amazon for ALL of their online shopping needs...
Date: 2017-03-20 04:21:17
Website:
http://mywifequitherjob.com
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CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Website:
http://www.citeulike.org
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Wired 12.10: The Long Tail
Hot Seat : Jeff Hawkins on intelligence
Sterling: Tomorrow's smart object is refreshingly dumb
Lessig: The Me Generation is burdening kids - and it's all our fault
More »
Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not...
Website:
http://archive.wired.com
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Chris Anderson (writer) - Wikipedia
Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...
Date: 2017-03-26 04:33:01
Website:
https://en.wikipedia.org
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Exam 1 - Decision Sciences 320 with Affonso at College of ...
The long tail is a phenomenon whereby firms can make money by:
a- reselling multiple versions of a single product under different brand names.
b- offering a near-limitless selection of products or services.
c- performing different tasks than rivals or the same tasks in a different way.
b- offering a near limitless selection of products or services
While the size of the tail in the long tail...
Website:
https://www.studyblue.com
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The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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'The Long Tail: Why the Future of Business Is Selling Less ...
Continue reading the main story
More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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Website:
nytimes.com
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The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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Niche market - Wikipedia
Niche audience[ edit ]
Technology and many industrial practices changed with the post-network era . There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol , the Super Bowl and the Olympics . Still, networks do target particular...
Date: 2017-03-20 11:44:15
Website:
https://en.wikipedia.org
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The Texas State Bird: Mockingbird
Ask any Texan, and you will no doubt learn that the mockingbird has the prettiest song of any bird native to North America. That's perhaps the chief reason the "mocker" was adopted as the state bird of Texas in 1927.
The song of the mockingbird is, in fact, a medley of the calls of many other birds. Each imitation is repeated two or three times, then another song is started, all...
Date: 2013-09-30 20:33:12
Website:
http://lsjunction.com
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Long-tailed Weasel - Animal Tracks
Copyright © 2016. Text and photos by Kim A. Cabrera
Copyright © 2016. Kim A. Cabrera - Desert Moon Design
Page updated: January 26, 2016
Find weasel and other animals on various products at: www.dirt-time.com
All sales go to help support the Beartracker's Animal Tracks Den web site. Thank you for stopping by! Happy tracking!
Visit Beartracker's Nature Store online store at: www.dirt-time.com Happy tracking!!
What else can you find in the nature store? Beartracker's animal tracks coloring book, T-shirts, sweatshirts, journals, book bags, toddler and infant...
Date: 2017-04-03 12:01:31
Website:
http://www.bear-tracker.com
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The Long Tail - Wired Blogs
January 04, 2007
Year-end music stats
Nielsen has just released its statistics on the music industry in 2006 and there's lots to chew on, despite the fact that the data is all in units, not dollars, and there's some unfortunate apples-and-oranges mixing between albums and individual tracks. Nevertheless, some highlights:
Digital track sales: up 65%
Album sales: down 5%
The fastest growing music...
Website:
http://longtail.com
Related topics : long tail music sales / long tail music industry / long tail music / long tail sales / wired long tail
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