Website: http://longtail.com
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4 selected articles
The Long Tail
A team at Wharton did some Long Tail analysis on the Netflix ratings data the company released for its Netflix Prize. Although I don't agree with many of the conclusions in their paper (like some other academics, they got confused over definitions of "head" and "tail" and fell into the common trap of doing percentage analysis in an absolute numbers world), the data was interesting. They kindly...
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The Long Tail - Wired Blogs
January 04, 2007
Year-end music stats
Nielsen has just released its statistics on the music industry in 2006 and there's lots to chew on, despite the fact that the data is all in units, not dollars, and there's some unfortunate apples-and-oranges mixing between albums and individual tracks. Nevertheless, some highlights:
Digital track sales: up 65%
Album sales: down 5%
The fastest growing music...
Related topics : long tail music sales / long tail music industry / long tail music / long tail sales / wired long tail
The Long Tail - Wired Blogs
We're going to be rolling out the free digital forms of FREE over the next two weeks. First up: the Scribd form, right here on the blog (and anywhere else you want--it's embeddable). This is the whole book!
(click "full screen" for a better reading experience).
Also released today: the free unabridged audiobook. You can either download the whole things as zipped MP3 files , or play them on the Wired.com...
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The Long Tail - Wired Blogs
February 19, 2007
Why niche brands win
But now big is bad. Consumers are fleeing the mainstream for the authenticity and quality of niche products....
Related topics : long tail niche products / long tail niche marketing / long tail niche / wired long tail / long tail blog posts
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