The Long Tail - Google Books

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books.google.fr - The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a...

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Website: https://books.google.com

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The Long Tail: Why the Future of ... - books.google.com

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books.google.fr - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes...

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Website: https://books.google.com

Related topics : the long tail google books / long tail book / book the long tail / long tail google / long tail why the future

The Long Tail: How Endless Choice is Creating Unlimited ...

Books

books.google.co.uk - What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined...

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Website: https://books.google.co.uk

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What Is the Long Tail and How Does It Apply to Google?

Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.

 

The Internet changes...

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Website: https://www.lifewire.com

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Google Adwords: Using the Long Tail to Optimize your ...

8. Implementing & Managing the Long Tail

What is the Long Tail?

By using the long tail of search you can instantly maximize your Google Adwords return on investment (ROI). But what is the Long Tail?

In the early days of Google Adwords, and pay per click (PPC) marketing, competition for generic industry keywords such as "books", "shoes" or "laptops" was reasonably sparse in many industries and a...

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Website: http://www.sayu.co.uk

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Keyword Shitter Best Free Longtail Keyword Search Tools

Discover thousands of long tail keyword suggestions from Google, Yahoo, Bing, Kindle and much more. Keyword Shitter Pro, Best Free alternative to Google ...

Keyword Shitter - Free search volume & CPC for the Keyword Shitter ...

Keyword Shitter Chrome extension & Firefox addon that inserts keyword search volume and CPC inside Keyword Shitter.

Keyword shitter 2

Shit Keywords! Advanced About Reset....

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Website: http://www.youtube.com

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The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

Advertisement

This image accurately describes the demand for cultural products. In most entertainment...

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Date: 2017-04-03 08:22:31
Website: http://www.slate.com

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The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

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Website: http://www.summary.com

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The Long Tail | What's new, new media? | Fandom ... - Wikia

Edit

The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

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Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

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Website: http://longtail.sitesell.com

Related topics : long tail online shop / long tail web content / long tail book publishing / long tail concept anderson / long tail concept chris anderson

SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

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Website: http://www.practicalecommerce.com

Related topics : long tail keyword search terms / long tail keyword search / seo long tail keyword phrases / long tail search phrases / long tail search engine optimization

The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

The Long Tail Pareto Ad Nauseum

By shmula, Last Updated

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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

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Website: http://www.shmula.com

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All About Long-Tail Search Phrases - Affiliate Marketer ...

A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.

Needle in a haystack

The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...

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Website: http://www.affiliatemarketertraining.com

Related topics : long tail search words / long tail search results / long tail search engine / long tail search queries / long tail search phrases

The Big Apple: “Nervous as a long-tailed cat in a room ...

Entry from July 09, 2012

"Nervous as a long-tailed cat in a room full of rocking chairs"

"Nervous as a long-tailed cat in a room full of rocking chairs" means to be very nervous--the cat must not get the tail caught under a rocking chair. The syndicated newspaper column "Senator Soaper Says" was started by Harry Vincent Wade (1894-1973) of the Detroit (MI) News, who was then followed by William...

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Date: 2017-04-03 12:08:36
Website: http://www.barrypopik.com

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The Long Tail and What It Means for Content Marketing

If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.

The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...

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Website: http://www.business2community.com

Related topics : long tail keyword marketing / using long tail keywords / long tail keyword niche / long tail keyword search terms / long tail keywords traffic

The Long Tail - Wired Blogs

January 21, 2008

"The fat tail will be human, the medium tail social, the long tail algorithmic"

Jeff Jarvis is liveblogging a DLD panel discussion between Jimmy Wales ( Wikia ) and Jason Calacanis ( Mahalo ), with Marissa Meyer (Google) in the front row. They're discussing human-driven search (Mahalo and Wikia) vs. algorithmic search (Google). And then...

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Website: http://www.longtail.com

Related topics : long tail vs fat head / long tail vs fat tail / long tail fat tail / long tail fat / long tail blog posts

Leveraging the Long Tail of Keyword Demand - The Art of ...

Leveraging the Long Tail of Keyword Demand

As we discussed at the beginning of this chapter, the long tail of search is where 70% of search queries occur. Only 30% of those precious queries happen in the more obvious terms that people use, the so-called "head terms." Another way to underscore this is that in May 2007, Google Vice President Udi Manber indicated that 20% to 25% of all search queries that Google receives on a given day are queries that Google is seeing for the first time. You can think of this as the "ultra-long tail."

The long tail of search...

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Date: 2017-04-03 10:01:25
Website: https://www.safaribooksonline.com

Related topics : long tail keyword search terms / long tail search terms / long tail search queries / long tail keyword search / long tail google search

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

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business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

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Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business

The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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Rethinking Long Tail Keywords: how to get TONS of traffic ...

Why?

Because Google is smart enough to group individual long tail keywords into topics and subtopics.

The evidence clearly shows that ranking for multiple long tails is now a bi-product of creating super high quality content with in-depth coverage of a topic.

You no longer have to worry about including every long tail you want to rank for on-page. Those days are (thankfully) gone.

And the cool...

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Date: 2017-04-03 05:44:31
Website: https://ahrefs.com

Related topics : long tail keyword research / long tail keywords traffic / google long tail keywords / how to find long tail keywords for seo / finding long tail keywords

Why You NEED to Raise Organic CTR’s (And How to Do It ...

Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)

Why You NEED to Raise Organic CTR's (And How to Do It)

Last updated: Jan 9, 2017

SEO Marketing

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

Why is there such a debate? Well, often people get hung up on details and...

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Date: 2017-04-03 08:22:25
Website: wordstream.com

Related topics : long tail keyword search terms / long tail search terms definition / long tail search terms / long tail terms / long tail google search

The Long Tail of E-Commerce | News | E-Commerce Times

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.ecommercetimes.com

Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches

The Long Tail of E-Commerce | Business | TechNewsWorld

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.technewsworld.com

Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business

The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / the long tail why the future of business is selling less of more download / chris anderson long tail book / long tail why the future of business is selling less of more

The Longer Long Tail: How Endless Choice is Creating ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review

"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

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The Long Tail Why the Future of Business Is Selling Less ...

Contemporary food

Customer reviews

OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...

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Website: http://consoporte.com

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The Long Tail and Short Head of Search

As of January, 2012, this site is no longer being updated, due to work and health issues

The Long Tail and Short Head of Search

Search Tools Report

The term "Long Tail" was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix:

offering huge selections of books and DVDs, significantly more than brick-and-mortar...

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Date: 2012-01-02 23:46:51
Website: http://www.searchtools.com

Related topics : long tail search terms / long tail search results / long tail short head concept / long tail short head / long tail search tool

The Long Tail

A team at Wharton did some Long Tail analysis on the Netflix ratings data the company released for its Netflix Prize. Although I don't agree with many of the conclusions in their paper (like some other academics, they got confused over definitions of "head" and "tail" and fell into the common trap of doing percentage analysis in an absolute numbers world), the data was interesting. They kindly...

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Website: http://longtail.com

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4 Steps to Get Your Wedding Website On Page 1 of Google

Posted in Blogging , SEO , Website by BookMoreBrides

By Jennifer McCoy Blaske

I texted to my husband at work a couple weeks ago, Here's something fun. Do a Google search for "Atlanta Wedding Pianist."

Holy cow! he texted back to me.

Yup. Not only was my site in the Number One position for my main keyword, but it was in three different listings above the fold.

I don't have an "SEO Guy," and...

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Date: 2017-04-03 00:23:08
Website: http://www.bookmorebrides.com

Related topics : using long tail keywords / long tail keyword blogging / long tail seo keywords / how to find long tail keywords for seo / how to find long tail keywords free

The Long Tail by Chris Anderson - AbeBooks

The Long Tail by Chris Anderson

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ISBN 10: 184413850X ISBN 13: 9781844138500

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Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting...

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Website: https://www.abebooks.com

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How To Write SEO-Friendly Content For Google in 2017 - Hobo

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counter productive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid .

It is:

"the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results".

Keyword stuffing text makes...

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Website: http://www.hobo-web.co.uk

Related topics : find long tail keywords using google keyword tool / long tail google search / long tail keyword search terms / long tail keywords google adwords / google long tail keyword tool

Comparison of Google clickthrough rates by position [# ...

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google

You often hear company owners saying "I want to rank top" for their target keywords. Although this may be an unrealistic hope, they're right to say this since they realise that the proportion of clicks driven by top positions is much higher.

Research showing average clickthrough rates by position in the SERPs...

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Date: 2017-04-03 07:25:40
Website: http://www.smartinsights.com

Related topics : long tail keyword search terms / long tail keyword search / long tail search queries / long tail google search / long tail search words

The Long Tail: Why the Future of Business is Selling Less ...

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

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Website: http://www.leighbureau.com

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Long Tail by Anderson - AbeBooks

Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket...

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Website: https://www.abebooks.com

Related topics : long tail economics examples / long tail marketing definition / long tail business model examples / long tail niche marketing / long tail definition anderson