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Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ... [more...]
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What is The Long Tail Search? Webopedia Definition
white hat SEO (search engine optimization)
The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.
In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on... [more...]
→ 21 Articles (and 3 Videos) for this topic
The Long Tail download audio book mp3, m4b - kalebebooks
The Long Tail download audio book mp3, m4b
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Anderson
Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...
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Long Tail Definition | Investopedia
What is the 'Long Tail'
The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.
BREAKING DOWN 'Long Tail'
Chris Anderson is a...
Date: 2017-04-03 05:57:54
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http://www.investopedia.com
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The Long Tail - Google Books
Livres
books.google.fr - The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a...
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SEO 101: Defining the long tail - Portent
Just what is the long tail, in SEO?
I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail.
Here's my shot at the short version:
The Long Tail
Specific, niche search phrases, usually more than 2 words in length,...
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https://www.portent.com
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The Long Tail: Why the Future of ... - books.google.com
Livres
books.google.fr - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes...
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Long tail (statistics) - explained
In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than...
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The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
Advertisement
This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
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http://www.slate.com
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Long Tail Marketing | What is Long Tail Marketing?
How can a marketing school help you in this field?
However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.
What is long tail...
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http://www.marketing-schools.org
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What Is the Long Tail and How Does It Apply to Google?
Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.
The Internet changes...
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Google Adwords: Using the Long Tail to Optimize your ...
8. Implementing & Managing the Long Tail
What is the Long Tail?
By using the long tail of search you can instantly maximize your Google Adwords return on investment (ROI). But what is the Long Tail?
In the early days of Google Adwords, and pay per click (PPC) marketing, competition for generic industry keywords such as "books", "shoes" or "laptops" was reasonably sparse in many industries and a...
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The Long Tail | What's new, new media? | Fandom ... - Wikia
Edit
The long tail (yellow)
The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.
In these distributions a high-frequency or high-amplitude population is...
Date: 2015-08-02 05:38:46
Website:
http://newmedia.wikia.com
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The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
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http://www.summary.com
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Research Papers on The Long Tail - Paper Masters
Research Papers on The Long Tail
The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution.
Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper...
Date: 2016-10-07 21:06:34
Website:
https://www.papermasters.com
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Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
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http://longtail.sitesell.com
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PPT – The Long Tail PowerPoint presentation | free to ...
The Long Tail - PowerPoint PPT Presentation
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The long tail theory - JulienRio.com
The long tail theory
The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.
I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.
I believe in...
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http://www.julienrio.com
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SEO: What Is the Long Tail? | Practical Ecommerce
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...
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http://www.practicalecommerce.com
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The Long Tail Pareto Ad Nauseum - shmula
The Long Tail Pareto Ad Nauseum
The Long Tail Pareto Ad Nauseum
By shmula, Last Updated
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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...
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Is it Time to Chuck the Long Tail Theory? | Small Business ...
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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...
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https://smallbiztrends.com
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Long Tail Marketing Definition | How to Take Advantage of ...
Over the last few years there has been a lot of talk about how online businesses provide access to 'the long tail' for consumers, made popular by Chris Andersen's book: The Long Tail, Why the Future of Business is Selling Less of More.
In this post, I'll talk about a common long tail marketing definition, and help outline how the 'long-tail' structure of the internet can help you as an internet...
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http://affiliate-101.com
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All About Long-Tail Search Phrases - Affiliate Marketer ...
A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.
Needle in a haystack
The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...
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http://www.affiliatemarketertraining.com
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Long Tail Point Tours, Suamico | Ticket Price | Timings ...
Added 842 times in trip plans
Overview of Long Tail Point
Long Tail Point is a place in Suamico in the country of United States. Don't expect lot of visitors to Long Tail Point since it is not a popular tourist spot in Suamico.
More about Suamico
Try the best Suamico trip...
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Long-tailed Finch - Pictures and facts - Birds ...
Fish
Long-tailed Finch
The species breeds in natural hollows. Pairs share feeding responsibilities, and there has been one report of birds from older broods helping their parents raise the following brood, the first time that cooperative breeding has been recorded in an Australian estrildid finch.
Picture of the Long-tailed Finch has been licensed under a Creative Commons Attribution-Share Alike...
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The Long Tail and What It Means for Content Marketing
If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.
The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...
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http://www.business2community.com
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6 Ways to Leverage the Long Tail in Your Marketing
The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.
For those who came in late, the term "long tail" was coined by Chris Anderson to...
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https://blog.hubspot.com
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The Big Apple: “Nervous as a long-tailed cat in a room ...
Entry from July 09, 2012
"Nervous as a long-tailed cat in a room full of rocking chairs"
"Nervous as a long-tailed cat in a room full of rocking chairs" means to be very nervous--the cat must not get the tail caught under a rocking chair. The syndicated newspaper column "Senator Soaper Says" was started by Harry Vincent Wade (1894-1973) of the Detroit (MI) News, who was then followed by William...
Date: 2017-04-03 12:08:36
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http://www.barrypopik.com
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The Long Tail: How Endless Choice is Creating Unlimited ...
Books
books.google.co.uk - What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined...
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https://books.google.co.uk
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Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
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https://publishingperspectives.com
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The Long Tail - Wired Blogs
January 21, 2008
"The fat tail will be human, the medium tail social, the long tail algorithmic"
Jeff Jarvis is liveblogging a DLD panel discussion between Jimmy Wales ( Wikia ) and Jason Calacanis ( Mahalo ), with Marissa Meyer (Google) in the front row. They're discussing human-driven search (Mahalo and Wikia) vs. algorithmic search (Google). And then...
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http://www.longtail.com
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New Music Strategies: Is the Long Tail good for musicians?
by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments
You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.
There was an extremely good and important article , which was then developed into a...
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http://newmusicstrategies.com
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Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
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What is The Long Tail Search? Webopedia Definition
white hat SEO (search engine optimization)
The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.
In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...
Website:
http://www.webopedia.com
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Leveraging the Long Tail of Keyword Demand - The Art of ...
Leveraging the Long Tail of Keyword Demand
As we discussed at the beginning of this chapter, the long tail of search is where 70% of search queries occur. Only 30% of those precious queries happen in the more obvious terms that people use, the so-called "head terms." Another way to underscore this is that in May 2007, Google Vice President Udi Manber indicated that 20% to 25% of all search queries that Google receives on a given day are queries that Google is seeing for the first time. You can think of this as the "ultra-long tail."
The long tail of search...
Date: 2017-04-03 10:01:25
Website:
https://www.safaribooksonline.com
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Long Tail vs. Speed Boat to Phi Phi Island from AoNang ...
Long Tail vs. Speed Boat to Phi Phi Island from AoNang
17 July 2011, 14:10
Hi!
Please help me with your opinions (pros & cons) in regards of using a long tail boat (run by TripAdvisor's recommended Long Tail Boat service in Ao Nang . Have to book in advance with no refund but a subsitute back up plan option) vs. a speed boat charter (haven't found a reliable / recomended one yet) to Phi Phi...
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Short-tail and long-tail business for Chubb Ltd (ACE)
ACE » Topics » Short-tail and long-tail business
This excerpt taken from the ACE 10-K filed Feb 25, 2010.
Short-tail and long-tail business
Short-tail business
Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...
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http://www.wikinvest.com
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Long-tailed Hermit Hummingbird - fohn.net
Scientific name: Phaethornis superciliosus
Length: 6 inches (15 cm)
Identification: Having both a long curved bill and a long white tail, the long-tailed hermit hummingbird has a dark bronzy-brown crown (head) and body with a lighter chest and underside. The female has a smaller wingspan than the male.
Habitat and range: Found in the lowland edges of tropical forests, especially along streams, the P. superciliosus ranges from Mexico through Central America and into...
Date: 2013-06-25 17:28:03
Website:
http://fohn.net
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A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
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The Long Tail - Wired Blogs
The Long Tail article (and the forthcoming book) is about the big-picture consequence of this: how our economy and culture is shifting from mass markets to million of niches. It chronicles the effect of the...
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http://www.longtail.com
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Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
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business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business
The "Long Tail" of e-commerce standards – Technology ...
The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.
Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...
Website:
http://www.supplychainquarterly.com
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The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
Website:
https://www.marketingsociety.com
Related topics : the long tail how technology is turning mass markets into millions of niches / long tail marketing theory / long tail niche marketing / long tail marketing chris anderson / chris anderson the long tail theory
What is long tail? - Definition from WhatIs.com
The long tail is a frequency distribution pattern in which occurences are most densely clustered close to the Y-axis and the distribution curve tapers along the X-axis. The long tail refers to the low-frequency population displayed in the right-hand portion of the graph, represented by a gradually sloping distribution curve that becomes asymptotic to the x-axis. In most applications, the number of events in the tail is greater than the number of events in the high frequency area,...
Website:
http://whatis.techtarget.com
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Chris Anderson (writer) - Wikipedia
Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...
Date: 2017-03-26 04:33:01
Website:
https://en.wikipedia.org
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Longtail Asset Management
Long Tail Asset Management was formed in 2010 to manage a concentrated investment portfolio. Our focus is to identify unique investment ideas, perform rigorous fundamental analysis around these ideas and ultimately invest capital based on this research.
We view the business as a partnership between the investment managers, our clients and our service providers. We aim to build a workplace...
Website:
http://www.longtailasset.com
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The Long Tail - Implications for Hotel Sales and Marketing ...
� 2008 Hospitality Upgrade. No reproduction without written permission.
Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.
The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine. His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand," postulates...
Website:
http://www.hospitalityupgrade.com
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Horse Grooming: Tips for Long Tails by Cherry Hill
© 2008 Cherry Hill © Copyright Information
Dear Cherry,
I have several of your books and have found them so helpful. Please keep writing! This question may sound silly but here goes.
My mare has short dry hairs at the base of her tail, I want them long and lovely like the rest of her tail. I have her tail braided and bagged, she is on Equishine and 11% protein Purina...
Website:
http://www.horsekeeping.com
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The Long Tail of E-Commerce | News | E-Commerce Times
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.ecommercetimes.com
Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches
The Long Tail of E-Commerce | Business | TechNewsWorld
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.technewsworld.com
Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business