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Big data and the long tail: Use and reuse of little data ...

Home » News & Comment » Big data and the long tail: Use and reuse of little data

Big data and the long tail: Use and reuse of little data

Wednesday March 20th 2013

The Oxford e-Research Centre was pleased to welcome Professor Christine...

Date: 2017-04-03 09:59:23
Website: http://oerc.ox.ac.uk

1.3.3.21.3. Normal Probability Plot: Data Have Long Tails

Normal Probability Plot: Data Have Long Tails

Normal Probability Plot for Data with Long Tails

The following is a normal probability plot of 500 numbers generated from a double exponential distribution. The double exponential distribution is symmetric, but relative to the normal it declines rapidly and has longer tails.

Conclusions

We can make the following conclusions from the above plot.

The normal probability plot shows a reasonably linear pattern in the center of the data. However, the tails, particularly the lower tail, show departures from the fitted line.

A distribution other than the normal distribution would...

Date: 2016-11-04 22:13:18
Website: http://itl.nist.gov

SEO 101: Defining the long tail - Portent

Just what is the long tail, in SEO?

I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don't define them. I'm building a glossary for The Fat Free Guide - one of the first terms I'm working on is the long tail.

Here's my shot at the short version:

The Long Tail

Specific, niche search phrases, usually more than 2 words in length,...

Website: https://www.portent.com

About | LongtailPro

Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique "Long Tail" keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.

The need for Long Tail Pro was born out of the experience of spending countless hours searching for low competition keywords.

It doesn't matter if you're building an amazon affiliate site , trying to market your small business , or if you've just started...

Website: longtailpro.com

Long Tail Keywords - Search Engine Partner

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Long Tail Keywords

What are long tail keywords?

We're sure that some of you might already know what long tail keywords are. For others, here is the definition - "A long tail keyword is a combination of 3-6 words that are specific and relevant to the products you sell. In simple terms, any generic keyword that has product features, Model number, SKU no. price range,...

Date: 2011-06-22 20:31:36
Website: http://www.searchenginepartner.com

Long Tail Pro Platinum Review – Find Long Tail Keywords

What is Long Tail Pro / Platinum?

Okay, first thing's first. What the hell is Long Tail Pro / Platinum?� Long Tail Platinum is a keyword research tool used to generate keyword ideas and find low competition keywords. It's often used to find long tail keywords. You can see how I use Long Tail Platinum in my keyword research guide .

There's two version of this keyword tool.

#1 is Long Tail...

Website: http://www.boredmarketer.com

Long Tail Pro Launches Powerful Keyword Research Tool ...

Long Tail Pro Launches Powerful Keyword Research Tool Software to Help Find Profitable Keywords Faster than Ever Before

July 30, 2014 8:35 AM

View photo

Victoria, BC, Canada / ACCESSWIRE / July 30, 2014 / Long Tail Pro has launched a powerful tool to boost keyword searches and help businesses create targeted online campaigns. The product is a keyword research software that allows the user to generate hundreds of unique keywords in a matter of minutes.

Click Here For Full Product Introduction Movie >

"This is a complete software solution that will help you get the kind of results your business needs...

Website: http://finance.yahoo.com

SEO: Measuring Performance of the Long Tail | Practical ...

The long tail should drive most of the�natural search performance for ecommerce companies. But whether it actually does is�another matter. Don't assume that the long tail is working for you --�make sure that it is, or fix it.

This is the third installment in�my�three-part series on addressing the long tail for search engine optimization. In the first installment, " SEO: How to Maximize...

Website: http://www.practicalecommerce.com

Long Tail Marketing | What is Long Tail Marketing?

How can a marketing school help you in this field?

However, some stores carry such a variety of inventory that their less popular items, in total, actually make up the bulk of sales. If they were to plot the number of sales of each individual product, they would see a distribution curve with a dominant "head" in the front, followed by a "long tail" of other products.

What is long tail...

Website: http://www.marketing-schools.org

Long Tail Pro Review 2016 - U Should Read This Review

Find Profitable Keywords Faster Than Ever Before With Long Tail Pro

Long Tail Pro Review

What exactly is Long Tail Pro?

Long Tail Pro is an excellent keyword research tool which allows you to locate long tail keywords with ease. Long Tail Pro is really helpful in drawing maximum search engine traffic to your site.

In other words, it allows you...

Date: 2016-10-16 10:34:44
Website: http://www.longtailprosoftware.org

Develop a Long-tail Search Strategy - Marketplace Sellers

(only) 310,000!

Each of these terms has something to do (in one form or another) with home furnishings. For a business specializing in custom, one-off pieces of furniture, which would be a more relevant keyword to target in their search engine optimization and pay per click efforts? Which do you think would be more likely to convert to an inquiry relevant to the product they offer? Which term...

Website: http://www.marketplacesellers.com

How to Identify Long-Tail Keywords for Your SEO Campaign

The Case for the Long-Tail

A lot has been written about the importance of long-tail keywords for SEO campaigns. As an SEO, I know it's hard to convince clients that pursuing long-tail keywords that result in less search volume is actually a better long-term strategy than pursuing more appealing core terms with high search volume.

But with a...

Website: https://www.advancedwebranking.com

Long Tail Pro – How to use It for Keyword Research

The Long Tail Pro team made a video to show this process, step by step.

Manage your Long Tail Pro keyword results

Depending on the popularity of your keywords and the filters you have set, you might find that you are faced with hundreds of results.

Long Tail Pro makes it easy to manage these results and make them useful.

You will see that there is a column for each of the filters you set when...

Website: http://www.razorsocial.com

PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

The presentation will start after a short

(15 second) video ad from one of our sponsors.

Hot tip: Video ads won't appear to registered users who are logged in. And it's free to register and free to log in!

PPT - The Long Tail PowerPoint presentation | free to download - id: 3ce4e-ZDExN

The Adobe Flash plugin is needed to view this...

Website: http://www.powershow.com

The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

Website: http://www.julienrio.com

How To Setup Long-Tail Google AdWords Campaigns To ...

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Home / PPC /How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

How To Setup Long-Tail Google AdWords Campaigns To Effectively Target Millions Of Permutations

Photo by dan taylor

Chances are, by now you've heard about the benefits of long-tail keywords ....

Website: http://www.searchenginepeople.com

SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

Website: http://www.practicalecommerce.com

All About Long-Tail Search Phrases - Affiliate Marketer ...

A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.

Needle in a haystack

The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...

Website: http://www.affiliatemarketertraining.com

How to Integrate Long-Tail Keywords in Your Blog Posts

Make no mistake: Long-tail keywords are still important to search engine optimization.

Integrating long-tail keywords in your blog posts can help you maximize your organic search rankings and organic traffic .

However, this is not a license to stuff long-tail keywords into your posts. You already know that over-optimizing your content marketing with keyword phrases can get you penalized.

This...

Website: http://neilpatel.com

What's new in Long Tail Pro Cloud? | Long Tail Pro Help Center

WHAT WE LEFT OUT OF LTP CLOUD, AND WHY (desktop-only features)

Global Search Volume

In Long Tail Pro Cloud, we haven't kept the option to retrieve Global search volume as it was in Long Tail Pro Desktop. This is because we have switched to relying on external data providers for keyword volume, and after extensive testing, we decided that the global search volumes in these external sources were...

Website: http://help.longtailpro.com

Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

Website: https://clevergizmos.com

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. "Long-tail keywords" are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.

Although individual long-tail keywords don't have a huge impact...

Website: https://blog.hubspot.com

The Long Tail of the Net - Just How Important is it

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Charles Buchwalter, Senior Vice President, Research & Analytics

There has been much talk in the Internet industry around the importance of the "long tail" (niche content and service-oriented sites) and how consumers gravitate to it. The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.

Looking at our newly expanded panel that includes more than 30,000 sites, we have found that short tail sites (those with a greater than 1 percent reach) remain the most engaging brands online.

It seems that the...

Website: http://www.nielsen.com

The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

By shmula, Last Updated

Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

Website: http://www.shmula.com

Why Long Tail Pro Keyword Research Tool is Not Working ...

Satish Kumar SEO Tools 15 Comments

Long Tail Pro (LTP) is one of the best keyword research tool available in the market.. With proper planning, you can easily earn from $3000 - $5000 a month from Long Tail Pro . You can in fact learn a lot about keyword research, making money and finding profitable keywords, and many other things after buying Long Tail Pro. Just like every other tool, even long...

Website: http://www.seosiren.com

Long Tail Pro Review & Tutorial 2016 Edition

My Long Tail Pro Review & Tutorial 2016

What Is Long Tail Pro?

It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.

I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:

Clean Interface and...

Website: http://www.cloudliving.com

Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...

Website: http://knowledge.wharton.upenn.edu

Long Tail Pro vs. Market Samurai – Keyword Research ...

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Long Tail Pro vs. Market Samurai - Keyword Research Software Comparison Video

We're often asked about what the differences are between the Long Tail Pro and Market Samurai keyword tools. Certainly there are some similarities in the functionality, but there are also quite a few key differences. Here is a breakdown of Long Tail Pro vs. Market Samurai:

Keyword Tool Basics

The fundamental...

Website: longtailpro.com

p4zam.tumblr.com - seo tools for wordpress

LONG TAIL PRO: PROBLEMS

I'm going, to be frank here, in the several years I have been utilizing Long-Tail Pro I have yet to observe an update that's really had any important (whether any) modifications to it's features or the software. I have also however to locate a solution to its biggest difficulty that I do experience very often and nevertheless have and that is certainly the failure for...

Website: https://p4zam.tumblr.com

Introducing Long Tail Pro Cloud - Niche Pursuits

Learn How I Built My Niche Site Empire to a Full-time Income

First Name *

Email *

How to Pick the Right Keywords at the START, and avoid the losers

How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You

Avoid having your Adsense Account BANNED (Like I did, but got it back)

Learn How to Research, Manufacture, and Launch Products on Amazon FBA

First Name *

5 Tips for...

Website: http://www.nichepursuits.com

The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

Website: http://searchengineland.com

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

Website: https://publishingperspectives.com

Short-tail and long-tail business for Chubb Ltd (ACE)

ACE » Topics » Short-tail and long-tail business

This excerpt taken from the ACE 10-K filed Feb 25, 2010.

Short-tail and long-tail business

Short-tail business

Short-tail business generally describes product lines for which losses are usually known and paid shortly after the loss actually occurs. This would include, for example, most property, personal accident, aviation hull, and automobile...

Website: http://www.wikinvest.com

Best Long Tail Keyword Research Tool in 2017 - Trustiko

Trustiko > Business and Marketing > Best Long Tail Keyword Research Tool in 2017

Best Long Tail Keyword Research Tool in 2017

In Business and Marketing by Fathi Arfaoui / Last updated on

March 21, 2017

To start a business online and succeed, it's critical to use the right keywords and terms, that people are using on Google. Things will never work without a great long tail keyword research tool...

Website: https://trustiko.com

long tail traffic : definition of long tail traffic and ...

Poisson Pareto Burst Processes (PPBP)

Markov Modulated Poisson Processes (MMPP) [4]

Multi-fractal models [5]

Matrix models [1]

Wavelet Modelling

No unanimity exists about which of the competing models is appropriate [1], but the Poisson Pareto Burst Process (PPBP), which is an M/G/

process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a...

Website: http://dictionary.sensagent.com

Three good reasons to target long tail keywords! - Wordtracker

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...

Website: https://www.wordtracker.com

Long-tail traffic - Wikipedia

No unanimity exists about which of the competing models is appropriate, [4] but the Poisson Pareto Burst Process (PPBP), which is an M/G/

{\displaystyle {\mathcal {1}}}

process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a simple, but accurate, model of long-tail traffic. [15]

Finally, results from simulations [4] using

{\displaystyle...

Date: 2017-03-27 15:13:45
Website: https://en.wikipedia.org

The Long Tail of Collective Knowledge and Big Data - Coveo ...

unstructured data

I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...

Website: http://blog.coveo.com

PPC Keywords: Try Our PPC Keyword ... - WordStream Inc

Home : PPC Keywords: The Importance of Grouping and Managing Long-Tail Terms

PPC Keywords: The Importance of Grouping and Managing Long-Tail Terms

Where do you find the right PPC keywords, and how do you organize and manage them once you find them? Using a PPC keyword generator or keyword tool can be helpful in jumpstarting your PPC keyword research and discovery process, but once you've found a...

Date: 2017-04-03 06:37:19
Website: http://download.wordstream.com

Long Tail Pro Cloud Rollout Update | LongtailPro

As you may have noticed, Long Tail Pro Cloud has gone live along with a snazzy new website homepage. Many of our existing users are wondering when they might get access to the Cloud version of the product and I know for a fact that a good number of people have been eagerly anticipating this updated version of LTP.

If you are a platinum monthly or annual subscriber, or you purchased a lifetime...

Website: longtailpro.com

The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

Website: http://www.supplychainquarterly.com

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

The Long Tail of Online Video Distribution - eMarketer

The Long Tail of Online Video Distribution

TV spreads out on the Web.

February 29, 2008 | Advertising & Marketing | Video

This looks like a big year for online video.

eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.

By next year, more than 80% of all Internet users will be video viewers.

Online video is still new,...

Website: https://www.emarketer.com

The Long Tail of Social Media - The Social Media Monthly

The Long Tail of Social Media

March 19, 2014

The Long Tail of Social Media

By Brenda Christensen

You may have heard of the term "long tail" view. This is a popular topic of conversation in business these days, especially for those of us who are in social media. Taking the "long tail" view when you're starting a social media campaign is just the beginning to growing...

Website: http://thesocialmediamonthly.com

business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

The Long Tail | Marketing Articles, Market Leader 2006

Sub Header:

Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

Website: https://www.marketingsociety.com

Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

Date: 2017-04-03 08:22:42
Website: http://www.slate.com

Chasing the long tail with keyword research (SEM 101 ...

When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...

Website: http://blogs.bing.com

Long Tail Pro - The Best Keyword Research Tool for Long ...

Use Long Tail Pro to

Find Profitable Keywords

Score Keyword Competitiveness

Use our proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results.

Custom Difficulty Targets

Add your domain to a project to discover what level of keyword difficulty you should be targeting with each of your sites so you can focus your...

Website: longtailpro.com

Cloud Policy, Big Data and the Long Tail of Science

Nearly every academic research field is a data-rich science field but the majority of researchers still don't have access to cloud resources. Clouds can help democratise science for this 'Long Tail of Science', but how do we make that happen? David Gannon from Microsoft Research described some of the work they are involved in, and outlined some of the policy challenges faced by the research...

Date: 2017-04-01 01:53:48
Website: http://gridtalk-project.blogspot.com

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Big data and the long tail: Use and reuse of little data ...

1.3.3.21.3. Normal Probability Plot: Data Have Long Tails

SEO 101: Defining the long tail - Portent

About | LongtailPro

Long Tail Keywords - Search Engine Partner

Long Tail Pro Platinum Review – Find Long Tail Keywords

Long Tail Pro Launches Powerful Keyword Research Tool ...

SEO: Measuring Performance of the Long Tail | Practical ...

Long Tail Marketing | What is Long Tail Marketing?

Long Tail Pro Review 2016 - U Should Read This Review

Develop a Long-tail Search Strategy - Marketplace Sellers

How to Identify Long-Tail Keywords for Your SEO Campaign

Long Tail Pro – How to use It for Keyword Research

PPT – The Long Tail PowerPoint presentation | free to ...

The long tail theory - JulienRio.com

How To Setup Long-Tail Google AdWords Campaigns To ...

SEO: What Is the Long Tail? | Practical Ecommerce

All About Long-Tail Search Phrases - Affiliate Marketer ...

How to Integrate Long-Tail Keywords in Your Blog Posts

What's new in Long Tail Pro Cloud? | Long Tail Pro Help Center

Keyword Researcher: Long-Tail Keywords Generator & SEO ...

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

The Long Tail of the Net - Just How Important is it

The Long Tail Pareto Ad Nauseum - shmula

Why Long Tail Pro Keyword Research Tool is Not Working ...

Long Tail Pro Review & Tutorial 2016 Edition

Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Long Tail Pro vs. Market Samurai – Keyword Research ...

p4zam.tumblr.com - seo tools for wordpress

Introducing Long Tail Pro Cloud - Niche Pursuits

The Long Tail Of Search - Search Engine Land | Must Read ...

Revisiting the Long Tail Theory as Applied to Ebooks

Short-tail and long-tail business for Chubb Ltd (ACE)

Best Long Tail Keyword Research Tool in 2017 - Trustiko

long tail traffic : definition of long tail traffic and ...

Three good reasons to target long tail keywords! - Wordtracker

Long-tail traffic - Wikipedia

The Long Tail of Collective Knowledge and Big Data - Coveo ...

PPC Keywords: Try Our PPC Keyword ... - WordStream Inc

Long Tail Pro Cloud Rollout Update | LongtailPro

The "Long Tail" of e-commerce standards – Technology ...

A Practical Guide To Leveraging The Long Tail For SEM

The Long Tail of Online Video Distribution - eMarketer

The Long Tail of Social Media - The Social Media Monthly

business book summary: The Long Tail

The Long Tail | Marketing Articles, Market Leader 2006

Why Chris Anderson's "Long Tail" theory might be all wrong.

Chasing the long tail with keyword research (SEM 101 ...

Long Tail Pro - The Best Keyword Research Tool for Long ...

Cloud Policy, Big Data and the Long Tail of Science

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