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The Long Tail, reviewed. - Slate Magazine
The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?
The graph below is the Long Tail in a nutshell.
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This image accurately describes the demand for cultural products. In most entertainment...
Date: 2017-04-03 08:22:31
Website:
http://www.slate.com
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Long Tail Marketing for Small Business
Why It Is Important for Small Businesses
An Interview With Chris Anderson
"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".
If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.
So it's really important to understand it. If you skip...
Website:
http://longtail.sitesell.com
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The Long Tail | Chris Anderson | Soundview Book Review
Speed Review: The Long Tail
Why the Future of Business Is Selling Less of More
by Chris Anderson
Review
A Market of Multitudes
"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...
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http://www.summary.com
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PPT – The Long Tail PowerPoint presentation | free to ...
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http://www.powershow.com
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The Long Tail and What It Means for Content Marketing
If you are interested in the concept of the Long Tail or digital retail sales then I would recommend reading it. If you are interested in content marketing like us then you should just read my synopsis below on how The Long Tail relates to content marketing.
The Long Tail as a concept means this: It turns out that the people have interests in an almost infinitely broad spectrum of things and...
Website:
http://www.business2community.com
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New Music Strategies: Is the Long Tail good for musicians?
by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments
You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.
There was an extremely good and important article , which was then developed into a...
Website:
http://newmusicstrategies.com
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Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
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Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
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Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
Website:
http://www.hbs.edu
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Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
Website:
https://publishingperspectives.com
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business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
Website:
http://business-book-summary.blogspot.com
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Breakthroughs and the ‘Long Tail’ of Innovation ...
Breakthroughs and the 'Long Tail' of Innovation
Home » Articles » Breakthroughs and the 'Long Tail' of Innovation
Breakthroughs and the 'Long Tail' of Innovation
Lee Fleming
MIT Sloan Management Review, Fall 2007
Many managers have little understanding of the process of invention, or the most likely sources of breakthroughs.
Specifically, are blockbuster innovations more likely to come from a...
Website:
http://www.audiotech.com
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The "Long Tail" of e-commerce standards – Technology ...
The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.
Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...
Website:
http://www.supplychainquarterly.com
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The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
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https://www.marketingsociety.com
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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
Website:
http://marketingland.com
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Question: Should You Invest In The Long Tail? Answer: Not ...
Question: Should You Invest In The Long Tail? Answer: Not Really
by Lydia Loizides , Op-Ed Contributor, August 15, 2008
As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...
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http://www.mediapost.com
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The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Website:
http://www.citeulike.org
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The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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The Long Tail Why the Future of Business Is Selling Less ...
Contemporary food
Customer reviews
OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...
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http://consoporte.com
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'The Long Tail: Why the Future of Business Is Selling Less ...
Continue reading the main story
More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.
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The Long Tail: Why the Future of Business Is Selling Less ...
By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.ca
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The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004
The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004
The Long Tail by Chris Anderson on Audio Download, Audio CD
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.
What happens when everything in the...
Website:
http://www.learnoutloud.com
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Website:
https://www.amazon.com
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The Long Tail Audiobook | Chris Anderson | Audible.com
View full details >
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In...
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http://www.audible.com
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail
Chris Anderson - Leigh Bureau
What You Pay For -- The New York Times
Praise
"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
-- Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...
Website:
http://www.leighbureau.com
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