The Long Tail of E-Commerce | News | E-Commerce Times

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.

The marketplace has become so segmented by niche consumers that best sellers only...

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Website: http://www.ecommercetimes.com

Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches

Chasing the long tail with keyword research (SEM 101 ...

When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...

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Website: http://blogs.bing.com

Related topics : free long tail keyword search tool / long tail keyword search tool / using long tail keywords / free long tail keyword research tool / long tail keyword search

Long Tail Strategy - hittail.com

The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...

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Website: https://www.hittail.com

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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

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The Longer Long Tail: How Endless Choice is Creating ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Website: https://www.amazon.co.uk

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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Website: https://www.amazon.co.uk

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The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more

Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

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Industry Perspectives: Chasing the Long Tail of ...

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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

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Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

The Long Tail: Why the Future of Business is Selling Less ...

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

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The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

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Market Samurai Review – More Than Just a Keyword Research Tool

Home » Blog » Featured » Market Samurai Review - More Than Just a Keyword Research Tool

Market Samurai Review - More Than Just a Keyword Research Tool

May 14, 2014

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For a long time Market Samurai was widely considered to be the best keyword research tool available. However, since the arrival of Long Tail Pro (LTP), opinion has been divided as to which of these two products is the best...

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Website: http://www.kevinmuldoon.com

Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / long tail pro keyword research tool / how to find long tail keywords with market samurai / keyword competitiveness long tail pro

The Long Tail Why the Future of Business Is Selling Less ...

Contemporary food

Customer reviews

OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...

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Website: http://consoporte.com

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'The Long Tail: Why the Future of Business Is Selling Less ...

Continue reading the main story

More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.

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Website: nytimes.com

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Keyword Strategies - The Long Tail - Search engine

An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website.

The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to...

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Website: http://www.searchengineguide.com

Related topics : long tail keyword search terms / long tail marketing concept / long tail search terms / long tail keyword marketing / long tail keyword search

Software Robots: The Long Tail of Automation | WIRED

In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.

He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...

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Website: https://www.wired.com

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The Long Tail and Short Head of Search

As of January, 2012, this site is no longer being updated, due to work and health issues

The Long Tail and Short Head of Search

Search Tools Report

The term "Long Tail" was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix:

offering huge selections of books and DVDs, significantly more than brick-and-mortar...

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Date: 2012-01-02 23:46:51
Website: http://www.searchtools.com

Related topics : long tail search terms / long tail search results / long tail short head concept / long tail short head / long tail search tool

The Long Tail by Chris Anderson - AbeBooks

The Long Tail by Chris Anderson

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ISBN 10: 184413850X ISBN 13: 9781844138500

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ISBN 10: 1401302378 ISBN 13: 9781401302375

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Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting...

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Website: https://www.abebooks.com

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The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

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Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

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The Long Tail (book) - Wikipedia

Concept[ edit ]

The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...

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Date: 2017-03-29 01:18:44
Website: https://en.wikipedia.org

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Comparison of Google clickthrough rates by position [# ...

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google

You often hear company owners saying "I want to rank top" for their target keywords. Although this may be an unrealistic hope, they're right to say this since they realise that the proportion of clicks driven by top positions is much higher.

Research showing average clickthrough rates by position in the SERPs...

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Date: 2017-04-03 07:25:40
Website: http://www.smartinsights.com

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

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Website: http://www.leighbureau.com

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10,000 Birds | South Africa’s endemic birds

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My home country of South Africa can only be described as a birding paradise! Although in raw numbers (843 species recorded to date) it doesn't compete with tropical countries to the north or on other continents (especially South America), South Africa makes up for this in several ways:

o the highest number of endemics on the continent: 19 true endemics, 2 breeding endemics, 1 winter...

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Website: http://www.10000birds.com

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Long Tail by Anderson - AbeBooks

Destination, Rates & Speeds

Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket...

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Website: https://www.abebooks.com

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26 Ways to Make Pinterest Work for Your Business : Social ...

Are you looking for tips on how to use Pinterest strategically?

Is your business benefiting from Pinterest?

Pinterest is an effective tool for businesses of all sizes and sectors.

From B2B to B2C, there are a number of goals you can pursue--from driving web and foot traffic to increasing visibility with influencers and consumers.

In this article, you'll find 26 tips, an A-Z guide for making...

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Website: http://www.socialmediaexaminer.com

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The Long Tail - Wired Blogs

eMusic data contradicts UK study

[From my inbox this morn, data contradicting the Will Page analysis ]

"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT

Approximately 75% of Tracks Sold In 2008

Catalogue Crosses Five Million

NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of

independent music and the first to sell DRM-free MP3s in Europe, today

announced that approximately...

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Website: http://www.longtail.com

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Chris Anderson (Author of The Long Tail)

Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....

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Website: goodreads.com

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How To Write SEO-Friendly Content For Google in 2017 - Hobo

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counter productive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid .

It is:

"the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results".

Keyword stuffing text makes...

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Website: http://www.hobo-web.co.uk

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Common Mistakes New Online Store Owners Make That Prevent ...

Steve C Click here to learn how to start your own online store

After answering questions and critiquing online stores for over 4 years on this blog and running an online store course for the past year, I've noticed many common patterns and mistakes that new shop owners repeatedly make. And the funny thing is that most of these mistakes are crucial things that people often take for granted or...

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Date: 2017-03-09 14:03:22
Website: http://mywifequitherjob.com

Related topics : long tail online stores / how to find low competition long tail keywords using free tools / find long tail keywords using google keyword tool / free long tail keyword search tool / long tail pro google keyword tool

Chris Anderson - Free - Book Review | BookPage

When Chris Anderson wrote his first book, 2006's The Long Tail, he made some of his research, ideas and conclusions available free to readers of his blog. He was rewarded with thoughtful feedback and questions, not to mention a ready-made audience for the book. His new book, Free: The Future of a Radical Price, takes a page from that experience via case studies with a foundation of free, plus a...

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Website: https://bookpage.com

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HubSpot Keyword Tool Provides SEO Opportunity

HubSpot Keyword Tool Provides SEO Opportunity

Posted by Kathryn Cartini on Jan 24, 2016 2:59:39 PM

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Grow Your Business with Search Engine Optimization & Keywords Using HubSpot Software

Peacock Media has just entered the Upstate New York market, servicing personal brands and high-growth, high-tech startups in Syracuse , Rochester, Buffalo, Ithaca and Utica, NY. Using HubSpot's...

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Website: http://www.peacockmedia.com

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