6 Things You Must Do Before Jumping Into Paid Internet Advertising

1. Understand How Long Tail Keywords Work

The main thing we need to understand before jumping into paid advertising (especially search advertising) is how it all works -- more specifically, how keywords work. Google's AdWords tool is a great resource for discovering keywords in your industry.

2. Know the Territory

There are a lot of places to buy ads, with each site having its own strengths and weaknesses. To start with, you should understand some of the major types of paid advertising....

From: Great Business Videos for Great Entrepreneurs - SelfLearnEN

2011 IAB Long Tail Alliance Fly-In

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The 2012 IAB Long-Tail Fly-In is June 4 & 5, 2012 in D.C. For more info & to register: http://www.iab.net/flyin

For the third annual IAB Long Tail Alliance Washington Fly-In, the IAB assembled 56 small publishers to tell their elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America.

From: IAB - Interactive Advertising Bureau

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Listen to The Long Tail Audiobook by Chris Anderson, narrated by Christopher Nissley

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Get your free audio book:

http://nwon.us/d/b0032nakq6

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long-tail economics apply to industries ranging from the toy business...

From: Harlan Clarkson

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