The Long Tail from SmarterComics

http://www.smartercomics.com/TheLongTail

Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that's already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve -- and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager!

In the era of pre-Internet, businesses focused on providing lots...

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From: SmarterComics

Related topics : long tail serving niche markets