THE LONG TAIL by Chris Anderson - What I Read
The Long Tail by Chris Anderson - Why the Future of Business is Selling Less of More.
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From: London Real
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Morgan Does Media - Long Tail
Educational video for my media studies degree.
Anderson, C, “The Long Tail,” Wired, October 2004
From: Morgan Does Media
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The Long Tail: For Marketeers
An explanation of Chris Anderson's "The Long Tail" and how marketeers can use it to develop a Corporate Serial Content Strategy.
From: Ron Ploof
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The Long Tail of Steam
Chris Anderson has coined the term leveraging the long tail that refers to how money can be made through targeting niche markets. The Long Tail of Steam is a case study of steam.com where it is analysed against the best practices wen leveraging the long tail. To read more visit http://jackmarrows.com/
From: Jack Marrows
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Chris Anderson Technology's long tail
From: tedstageHD
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Chris Anderson Describes "The Long Tail"
Stanford Publishing Courses: http://publishingcourses.stanford.edu/
Chris Anderson wrote "The Long Tail" and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book.
From: SPPC1
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Online Video IS the "Long Tail," Says Chris Anderson
Online Video IS the "Long Tail," Says Chris Anderson -- Amazon Names His Book #1 Business Title of 2006......
Earlier this week I visited the busy editorial offices of Wired Magazine in San Francisco. I caught up with Chris Anderson, editor in chief, whose The Long Tail has been a runaway non-fiction book. Amazon has ranked it the number one Business Book of the Year.
The book has just one chapter dedicated to a specific industry: online video. Chris saw this world about to explode --...
From: BeetTV
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The Italian Long Tail
Chris Anderson is speaking in Milan about The Long Tail, and says that Italy actually resonates with the concept of market niches very well, because of the fashion, wine, and food industries there.
From: David Orban
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Chris Anderson: The Long Tail of the Music Industry
Full video available at: http://fora.tv/2006/05/12/Chris_Anderson_with_Will_Hearst
Chris Anderson, author of The Long Tail: Why the Future of Business Is Selling Less of More, explains why classic rock and pop hits make their way back into the Billboard and Amazon charts.
From: FORA.tv
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Long Tail for Chris Anderson
From: Alberto Castro
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