Change This - The Long Tail

Issue 10 | The Long Tail

By Chris Anderson Published Dec. 14, 2004 9:00 p.m.

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

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What is The Long Tail Search? Webopedia Definition

white hat SEO (search engine optimization)

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...  [more...]

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The long tail : why the future of business is selling less ...

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Long Tail - What is it? Definition, Examples and More

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Long tail (statistics) - explained

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than...  [more...]

31 Articles (and 8 Videos) for this topic

 

Free: The Future of a Radical Price - Wikipedia

Overview[ edit ]

Free follows a thread from the previous work. It examines the rise of pricing models which give products and services to customers for free, often as a strategy for attracting users and up-selling some of them to a premium level. That class of model has become widely referred to as " freemium " and has become very popular for a variety of digital products and services.

Release[...  [more...]

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Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...  [more...]

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The Long Tail: How Endless Choice is Creating Unlimited ...

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books.google.co.uk - What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined...  [more...]

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Chris Anderson (writer) - Wikipedia

Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...  [more...]

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Long Tail: How Endless Choice is Creating Unlimited Demand

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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business...  [more...]

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The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

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What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...  [more...]

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...  [more...]

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The Long Tail | What's new, new media? | Fandom ... - Wikia

Edit

The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...  [more...]

1 Articles for this topic

 
 

Long Tail - What is it? Definition, Examples and More

Long Tail Weaknesses *

Examples of Long Tail *

* The business evidence section is for members only. Please log in or subscribe to view the Business Evidence.

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Success Factors of Long Tail *

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Long Tail Videos *

Long Tail Downloads *

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Date: 2017-04-03 08:29:41
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Long Tail Definition | Investopedia

What is the 'Long Tail'

The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.

BREAKING DOWN 'Long Tail'

Chris Anderson is a...

Read more

Date: 2017-04-03 05:57:54
Website: http://www.investopedia.com

Related topics : the long tail why the future of business is selling less of more by chris anderson / wired magazine chris anderson long tail / long tail concept chris anderson / long tail marketing chris anderson / chris anderson the long tail 2004

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the long tail by chris andersen tattoos the long tail by chris anderson baseball Review: The Long Tail by Chris Anderson | Books | The Guardian the long tail by chris anderson girlfriend Wired 12.10: The Long Tail The Long Tail by Chris

Anderson

Random Thoughts and Chris Anderson then the editor of Wired explores the four key stages of ...

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What is The Long Tail Search? Webopedia Definition

white hat SEO (search engine optimization)

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...

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Website: http://www.webopedia.com

Related topics : long tail search engine optimization / chris anderson the long tail theory / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article

Long tail (statistics) - explained

In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities. A probability distribution is said to have a long tail, if a larger share of population rests within its tail than...

Read more


Website: http://www.youtube.com

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Free: The Future of a Radical Price - Wikipedia

Overview[ edit ]

Free follows a thread from the previous work. It examines the rise of pricing models which give products and services to customers for free, often as a strategy for attracting users and up-selling some of them to a premium level. That class of model has become widely referred to as " freemium " and has become very popular for a variety of digital products and services.

Release[...

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Date: 2017-03-23 01:38:35
Website: https://en.wikipedia.org

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Long Tail Keywords - Search Engine Partner

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Long Tail Keywords

What are long tail keywords?

We're sure that some of you might already know what long tail keywords are. For others, here is the definition - "A long tail keyword is a combination of 3-6 words that are specific and relevant to the products you sell. In simple terms, any generic keyword that has product features, Model number, SKU no. price range,...

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Date: 2011-06-22 20:31:36
Website: http://www.searchenginepartner.com

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Long Tail Versus Short Tail Keywords - Marketing Hub

Long Tail Versus Short Tail Keywords

Long Tail Versus Short Tail Keywords Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term 'long tail' was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail...

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Website: http://www.marketinghub.info

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The Long Tail, reviewed. - Slate Magazine

The Long Tail theory is so catchy it can overgrow its useful boundaries. Unfortunately, Anderson's book exacerbates this problem. When you put it down, there's one question you won't be able to answer: When, exactly, doesn't the Long Tail matter?

The graph below is the Long Tail in a nutshell.

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This image accurately describes the demand for cultural products. In most entertainment...

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Date: 2017-04-03 08:22:31
Website: http://www.slate.com

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Is it Time to Chuck the Long Tail Theory? | Small Business ...

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In his ground-breaking work, The Long Tail , Chris Anderson says that there's money to be made in the long tail of niche offerings. It's called the "long tail" because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve -- hence the term "long...

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Website: https://smallbiztrends.com

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The Long Tail | Chris Anderson | Soundview Book Review

Speed Review: The Long Tail

Why the Future of Business Is Selling Less of More

by Chris Anderson

Review

A Market of Multitudes

"Although we still obsess over hits, they are not quite the economic force they once were." With this fundamental hypothesis, Chris Anderson begins an important discussion about what happens when everything in the world becomes available to everyone. Anderson says we live...

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Website: http://www.summary.com

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Research Papers on The Long Tail - Paper Masters

Research Papers on The Long Tail

The Long Tail research papers discuss the statistical concept in which some distributions of numbers have a significant number of occurrences far from the central part of the distribution.

Research Papers on The Long Tail can be about the concept or about the book written by Chris Anderson. Business and MBA students can get help with research papers from Paper...

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Date: 2016-10-07 21:06:34
Website: https://www.papermasters.com

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What Is the Long Tail and How Does It Apply to Google?

Basically, the Long Tail is a way to describe niche marketing and the way it works on the Internet. Traditionally records, books, movies, and other items were geared towards creating "hits." Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup the overhead expenses involved in retail.

 

The Internet changes...

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Website: https://www.lifewire.com

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Web 2.0 — The Long Tail is Up, The Long Tail is Down

I thought this post entitled "Where's the Money in the Long Tail" by David Hornik to be particularly good. Here is an excerpt:

"It is certainly the case that in the aggregate, Long Tail content is extraordinarily valuable. The question for VCs and entrepreneurs is "for whom?" I've had the good fortune over the last year or so to engage in a number of conversations about the economics of the Long Tail with Chris Anderson and to see those economics illustrated by innumerable Long Tail investment...

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Website: https://medium.com

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The Long Tail | What's new, new media? | Fandom ... - Wikia

Edit

The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

Read more

Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

Related topics : long tail model chris anderson / wired magazine chris anderson long tail / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / netflix long tail business model

Long Tail Marketing for Small Business

Why It Is Important for Small Businesses

An Interview With Chris Anderson

"The long tail" is a phrase coined by Chris Anderson, executive editor of WIRED magazine. His book, The Long Tail , is an "impact book".

If you understand The Long Tail, you understand the future of small business, how you fit in, and how to capitalize upon it.

So it's really important to understand it. If you skip...

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Website: http://longtail.sitesell.com

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The long tail theory - JulienRio.com

The long tail theory

The long tail theory is a very concrete marketing concept that might have huge repercussion on your business once you understand it.

I am no fan of long obscures incomprehensible marketing theories. I am a firm believer of the new marketing era. For decades, marketers have tried to keep you away from their business by using complicated terms and vocabulary.

I believe in...

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Website: http://www.julienrio.com

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PPT – The Long Tail PowerPoint presentation | free to ...

The Long Tail - PowerPoint PPT Presentation

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Website: http://www.powershow.com

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The Hidden Value of Long Tail SEO - HitTail Blog

The Keyword Tool for the Long Tail

The Hidden Value of Long Tail SEO

Keyword Research o Apr 21, 2016

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head"...

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Website: https://www.hittail.com

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6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Rethinking the Long Tail Theory: How to Define 'Hits' and ...

Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...

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Website: http://knowledge.wharton.upenn.edu

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SEO: What Is the Long Tail? | Practical Ecommerce

Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.

The phrase itself is actually both a concept and the title of the best-selling book from 2008 entitled The Long Tail: Why the Future of Business Is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. The premise of the book states that products...

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Website: http://www.practicalecommerce.com

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The Long Tail Pareto Ad Nauseum - shmula

The Long Tail Pareto Ad Nauseum

The Long Tail Pareto Ad Nauseum

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Wired Magazine editor Chris Anderson's new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of "non-hits" can cumulatively be larger than the sales of hot selling items. Essentially, the Longtail is a...

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Website: http://www.shmula.com

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Why Chris Anderson's "Long Tail" theory might be all wrong.

Why Chris Anderson's theory of the digital world might be all wrong.

 

Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...

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Date: 2017-04-03 08:22:42
Website: http://www.slate.com

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The Long Tail download audio book mp3, m4b - kalebebooks

The Long Tail download audio book mp3, m4b

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The Long Tail download audio book mp3 

Do you want to download  The Long Tail by Chris Anderson for only 1.90$ ? ...

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Keyword Researcher: Long-Tail Keywords Generator & SEO ...

Long Tail Marketing Strategy

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article

of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of...

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Website: https://clevergizmos.com

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The Long Tail Of Search - Search Engine Land | Must Read ...

The Long Tail Of Search

Alan Rimm-Kaufman on September 18, 2007 at 8:43 am

More

What is the "long tail" of paid search, and why does it matter?

Chris Anderson coined the long tail concept in a 2004 Wired magazine article . Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix ) should have lower inventory carrying costs than traditional...

Read more


Website: http://searchengineland.com

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New Music Strategies: Is the Long Tail good for musicians?

by Dubber | Aug 14, 2008 | Promotion , Retail | 11 comments

You are, of course, familiar with the Long Tail principle - Chris Anderson's now famous idea that attempts to explain what happens to hits and niche products when things like the scarcity of retail shelf space go out the window thanks to the internet.

There was an extremely good and important article , which was then developed into a...

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Website: http://newmusicstrategies.com

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Successfully Managing Long-Tail Inventories - Inbound ...

By Jeff Bodenstab

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The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero.

Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are...

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Website: http://www.inboundlogistics.com

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Long Tail - The new way of lookin @ things | Marketing ...

This is a brief about Chris Anderson's Long tail with some practical experience attached to it.. not really self explanatory but with some help u...

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Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

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A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

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The Long Tail of Collective Knowledge and Big Data - Coveo ...

unstructured data

I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...

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Website: http://blog.coveo.com

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Emergent.TV: Long Tail Internet TV News | Future of News ...

Emergent.TV is an effort to help newsrooms develop coherent economic and editorial models for Over The Top Internet video news. Rather than simply replicating the live TV Cable news broadcasting structure on the Internet - which is the direction many newsrooms are heading in releasing their own subscription OTT channels - Emergent.TV presents a new way to think about producing, distributing, and...

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Great Example of Long Tail Marketing

If you are familiar with the Long Tail by Chris Anderson , then I have an interesting example for you. This is the story�of how one Swedish guy is trying to use the long tail to his advantage and how the long tail can work for you.

Let me give you a very short definition of the long tail as I found it using Wikipedia :

products that are in low demand or have low sales volume can collectively...

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Website: http://slymarketing.com

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The Long Tail | Marketing Articles, Market Leader 2006

Sub Header: 

Author: Chris Anderson, Author, The Long Tail

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...

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Website: https://www.marketingsociety.com

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The Long Tail by Chris Anderson - AbeBooks

The Long Tail by Chris Anderson

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Item Description: New York Hyperion. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting...

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The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

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Long Tail Strategy - hittail.com

The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...

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Website: https://www.hittail.com

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business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

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Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

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Long Tail: How Endless Choice is Creating Unlimited Demand

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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business...

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Website: http://www.bokus.com

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The Long Tail Audiobook by Chris Anderson ... - downpour.com

read by René Ruiz

Reader Biography

Christopher Nissley is an actor and narrator, most known for his voice work on the video games Forgotten Realms: Demon Stone and Twisted Metal 2: World Tour, as well as the anime TV series Blood+.

Summary

The New York Times...

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Website: http://www.downpour.com

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What is long tail? - Definition from WhatIs.com

The long tail is a frequency distribution pattern in which occurences are most densely clustered close to the Y-axis and the distribution curve tapers along the X-axis. The long tail refers to the low-frequency population displayed in the right-hand portion of the graph, represented by a gradually sloping distribution curve that becomes asymptotic to the x-axis. In most applications, the number of events in the tail is greater than the number of events in the high frequency area,...

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Website: http://whatis.techtarget.com

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Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

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Website: http://www.hbs.edu

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The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

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The Long Tail by Chris Anderson on Audio Download, Audio CD

Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.

What happens when everything in the...

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Website: http://www.learnoutloud.com

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Chris Anderson, "The Long Tail" - Haas School

Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." He spoke at the Haas School, UC Berkeley.(November 17,...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

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The Long Tail | Penguin Books Australia

Chris Anderson

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses...

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Website: https://penguin.com.au

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The Long Tail and Short Head of Search

As of January, 2012, this site is no longer being updated, due to work and health issues

The Long Tail and Short Head of Search

Search Tools Report

The term "Long Tail" was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix:

offering huge selections of books and DVDs, significantly more than brick-and-mortar...

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Date: 2012-01-02 23:46:51
Website: http://www.searchtools.com

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