Communication Weekly - Episode 10 - The Long Tail

Have you heared of the Long Tail before? It's the concept that explains why firms such as amazon, itunes and other online retailers have so much financial success. The Theory is based on the book "the Longer Long Tail" by Chris Anderson.

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From: communicationweekly

Related topics : chris anderson long tail book / the long tail theory book

Listen to The Long Tail Audiobook by Chris Anderson, narrated by Christopher Nissley

Get your free audio book:

http://nwon.us/d/b0032nakq6

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long-tail economics apply to industries ranging from the toy business...

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From: Harlan Clarkson

Related topics : chris anderson wired long tail article / long tail why the future of business / long tail economics / long tail internet advertising

Chris Anderson - Free: The Future of a Radical Price

Chris Anderson, the groundbreaking author of the Long Tail visits the RSA to outline a dramatic new change in the way our economy functions.

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From: The RSA

Related topics : long tail economy chris anderson / chris anderson the long tail

Chris Anderson | Talks at Google

Author Chris Anderson visits Google to discuss his book, "The Long Tail" This event took place on July 18, 2006, as part of the Authors@Google series.

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From: Talks at Google

Related topics : the long tail chris anderson google books

Chris Anderson, "The Long Tail" - Haas School

Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." He spoke at the Haas School, UC Berkeley.(November 17, 2006)

The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas...

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From: Berkeley-Haas

Related topics : anderson chris 2004 the long tail wired magazine october 2004

The Long Tail of Affiliate Marketing

http://www.ase07.com

Inspired by Chris Anderson's best-selling book "The Long Tail," Linda Woods explores how affiliate marketers can best leverage this revolutionary shift in the distribution of products on the Internet.

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From: Affiliate Summit

Related topics : long tail marketing chris anderson / chris anderson long tail book / chris anderson the long tail / book the long tail

Chris Anderson's Long Tail is a Wonderful Book - He Sure

Congratulations to Chris Anderson, editor in chief of WIRED magazine on the publication of the long anticipated book The Long Tail. After reading the blog of the same name for so many months, it's great to finally see Chris' vision in print. We find Chris' book very inspiring: He tells us the metrics of success in business and culture have completely changed from the notion of blockbusters to the ascendance of quality, niche, and even amateurish endeavors. Sounds like our little Beet.TV vlog!...

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From: BeetTV

Related topics : chris anderson long tail book / wired magazine chris anderson long tail

Chris Anderson of Wired Magazine & The Long Tail on Free: Every business has to compete with it

Wired's Chris Anderson explains why the zero-cost business model will eventually impact every industry. IdeasProject: Hear more great ideas a www.ideasproject.com

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From: IdeasProject

Related topics : wired magazine chris anderson long tail / chris anderson the long tail wired / long tail business model ???

Chris Anderson (Wired): Technology's Long Tail

http://www.ted.com Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson,...

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From: TED

Related topics : chris anderson the long tail wired / long tail marketing chris anderson

Long Tail 4 Chris Anderson MoreAdWords

Long Tail for Chris Anderson

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From: Alberto Castro

Related topics : long tail chris anderson