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Book Summary: The Long Tail

A summary of the executive business book "The Long Tail", Why the Future of Business is Selling Less of More

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Long Tail: Twenty Cent Book Sells For $21.93 After 14 Months

I personally like to include long tail books as a certain percentage of my inventory. The more long tails I send in the more long tail sales I will have each and every month. After a year or so you should start to see consistent long tail sales, which should be more profitable sales. Make sure that most of your long tails have a steady demand, a small number of offers and a high MF price.

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This is not my video nor do I intent to convey it as so. Rights go to BBC Natural History Unit and http://www.arkive.org where I found the video. The following description was taken from here:

http://www.arkive.org/long-tailed-chinchilla/chinchilla-lanigera/video-00.html

Description -- Long-tailed chinchilla

The long-tailed chinchilla is well known for being a popular pet, but it in its native land of Chile its population is declining due to hunting for its fur, and its future is uncertain...

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Google's view on the future of business (Part 2)

2. The Long 'Long Tail'

Google's view on the future of business: An interview with CEO Eric Schmidt

How the Internet will change the nature of competition, innovation, and company operations.

SEPTEMBER 2008

This interview was conducted by James Manyika, a director in McKinseys San Francisco office. It is part of McKinseys ongoing work exploring technology's evolving impact on business management and the economy.

In a compelling video interview, Google CEO Eric Schmidt reflects...

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From: Deqiang ZOU

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The Long Tail Why the Future of Business is Selling Less of More

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From: McColl

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Liberating IT - Chris Anderson at USI

Chris Anderson, editor-in-chief of WIRED magazine from 2001 to 2012, coined the phrase "long tail", which later became a book: The Long Tail: Why the Future of Business Is Selling Less of More". Considered one of the 100 most visionary thinkers by TIME Magazine in 2007, Chris is now CEO of his own firm DIY Drones.

Information and subscription on http://www.usievents.com

Follow USI on Twitter: https://twitter.com/USIEvents

Follow USI on LinkedIn: http://linkd.in/13Ls21Y

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From: USI Events

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THE LONG TAIL by Chris Anderson - What I Read

The Long Tail by Chris Anderson - Why the Future of Business is Selling Less of More.

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From: London Real

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The Long Tail: Why the Future of Business Is Selling Less of More

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The New York Times bestseller that introduced the business world to a future that's already herenow in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in...

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