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What is The Long Tail Search? Webopedia Definition
white hat SEO (search engine optimization)
The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.
In his discussion Chris Anderson says The Long Tail is the theory "that our culture and economy is increasingly shifting away from a focus on...
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http://www.webopedia.com
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Long Tail Definition | Investopedia
What is the 'Long Tail'
The long tail, in business, is a phrase coined by Chris Anderson in 2004. Anderson argued that products in low demand or with low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters but only if the store or distribution channel is large enough.
BREAKING DOWN 'Long Tail'
Chris Anderson is a...
Date: 2017-04-03 05:57:54
Website:
http://www.investopedia.com
Related topics : the long tail why the future of business is selling less of more by chris anderson / wired magazine chris anderson long tail / long tail concept chris anderson / long tail marketing chris anderson / chris anderson the long tail 2004
Rethinking the Long Tail Theory: How to Define 'Hits' and ...
Anderson is also author of The Long Tail: Why the Future of Business Is Selling Less of More. The key difference between the opinion of the book and the study by Wharton researchers is how they define "hits" and "niches." In the book, Anderson focuses on the definition of hits in absolute terms such as the top 10 or top 1,000 products, while Netessine and Tan argue that, to take growing product...
Website:
http://knowledge.wharton.upenn.edu
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The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
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https://www.marketingsociety.com
Related topics : the long tail how technology is turning mass markets into millions of niches / long tail marketing theory / long tail niche marketing / long tail marketing chris anderson / chris anderson the long tail theory
The Long Tail of Collective Knowledge and Big Data - Coveo ...
unstructured data
I'll be speaking at the upcoming APQC conference on Knowledge Management, about how KM programs can and should leverage the Long Tail of Collective Knowledge. Often, traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being under-utilized for a number of reasons, chief among them because they cannot contain the Long Tail...
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http://blog.coveo.com
Related topics : long tail big data / chris anderson the long tail theory / long tail chris anderson definition / long tail marketing chris anderson / long tail chris anderson
Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
Website:
http://www.slate.com
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A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
Related topics : long tail keyword search terms / chris anderson wired long tail article / anderson chris 2004 the long tail wired magazine october 2004 / long tail search terms definition / how to find low competition long tail keywords using free tools
Why You NEED to Raise Organic CTR’s (And How to Do It ...
Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)
Why You NEED to Raise Organic CTR's (And How to Do It)
Last updated: Jan 9, 2017
SEO Marketing
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
Why is there such a debate? Well, often people get hung up on details and...
Date: 2017-04-03 08:22:25
Website:
wordstream.com
Related topics : long tail keyword search terms / long tail search terms definition / long tail search terms / long tail terms / long tail google search
Harvard's Anita Elberse: Forget the "Long Tail" - CBS News
The Takeaway: Chris Anderson's now famous "long tail" theory urges media bosses to forget hit-making and instead to take advantage of the near zero cost of digital distribution to try and make money from selling small numbers of many titles to niche consumers. Sounds solid, but Elberse looked at some real world numbers and ends up less than convinced.
At Rhapsody, the music download service, the...
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http://www.cbsnews.com
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Fat Tail Risk: What It Means and Why You Should Be Aware ...
Fat Tail Risk: What It Means and Why You Should Be Aware Of It
November 02, 2015, 11:20:08 AM EDT By Trevir Nath
Shutterstock photo
Following the 2008 Financial Crisis, conventional financial theories have been challenged for their inability to realistically explain risk. Traditional strategies of asset pricing often rely on a normal bell curve to make market assumptions, but in reality, the...
Date: 2016-03-22 20:54:31
Website:
http://www.nasdaq.com
Related topics : long tail risk meaning / long tail risk definition / short tail and long tail risks / long tail risk exposure / long tail risks
Tail Risk Definition | Investopedia
Tail risk is a form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution . Tail risks include events that have a small probability of occurring and occur at the ends of a normal distribution curve.
BREAKING DOWN 'Tail Risk'
Traditional portfolio strategies typically...
Date: 2017-04-03 08:16:41
Website:
http://www.investopedia.com
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