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The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
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Longtail Marketing Agency | SEO, PPC, & Web Design
Fix tracking issues & measure what's important
Why Is The Long Tail Important?
Drive traffic that is more relevant, more engaged, & makes more purchases.
Whereas traditional marketing appeals to the masses, "long tail" marketing is tailored to address the needs of niches. In a nutshell, the more...
Date: 2017-04-03 07:33:36
Website:
http://longtail-marketing.com
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Long Tail - Internet Marketing Concept
http://www.jevince.com | This video shows the Long Tail concept postulated by Chris Anderson whereby it allows new rock bands or small/new business startups to dominate their niche, and is a famous concept in the ranks of Blue Ocean...
Website:
http://www.youtube.com
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The Long Tail Why the Future of Business Is Selling Less ...
Contemporary food
Customer reviews
OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...
Website:
http://consoporte.com
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Chris Anderson - Free - Book Review | BookPage
When Chris Anderson wrote his first book, 2006's The Long Tail, he made some of his research, ideas and conclusions available free to readers of his blog. He was rewarded with thoughtful feedback and questions, not to mention a ready-made audience for the book. His new book, Free: The Future of a Radical Price, takes a page from that experience via case studies with a foundation of free, plus a...
Website:
https://bookpage.com
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The Long Tail: How Endless Choice is Creating Unli | Trade Me
DIMENSIONS: 123mmX144mmX48mm 354grams
DESCRIPTION:
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of bestsellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in...
Website:
http://www.trademe.co.nz
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The Long Tail and Short Head of Search
As of January, 2012, this site is no longer being updated, due to work and health issues
The Long Tail and Short Head of Search
Search Tools Report
The term "Long Tail" was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix:
offering huge selections of books and DVDs, significantly more than brick-and-mortar...
Date: 2012-01-02 23:46:51
Website:
http://www.searchtools.com
Related topics : long tail search terms / long tail search results / long tail short head concept / long tail short head / long tail search tool
Longtail Asset Management
Long Tail Asset Management was formed in 2010 to manage a concentrated investment portfolio. Our focus is to identify unique investment ideas, perform rigorous fundamental analysis around these ideas and ultimately invest capital based on this research.
We view the business as a partnership between the investment managers, our clients and our service providers. We aim to build a workplace...
Website:
http://www.longtailasset.com
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Software Robots: The Long Tail of Automation | WIRED
In 2004, Chris Anderson's now famous Wired article introduced the World to the Long Tail of niche marketing . This is a frequency distribution -- a graph, that can be used to understand a retailing strategy for selling a large number of unique items in individually small volumes.
He showed how the internet, and the likes of Amazon, could support a near "infinite" shelf strategy, offering niche...
Website:
https://www.wired.com
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CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
Website:
http://www.citeulike.org
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.co.uk
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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
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The Longer Long Tail: How Endless Choice is Creating ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review
The Long Tail: How Endless Choice is Creating Unlimited ...
Books
books.google.co.uk - What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined...
Website:
https://books.google.co.uk
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Chris Anderson: Technology's long tail | TED Talk | TED.com
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Website:
http://www.ted.com
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The Long Tail from SmarterComics - amazon.com
The Long Tail from SmarterComics
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https://www.amazon.com
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Book Review: Makers By Chris Anderson – AVC
I took two flights across the country this week so in addition to a lot of catching up on email, I read a book. It is called Makers and it was written by Wired editor in chief Chris Anderson . This is the third book that I've read by Chris. The previous ones were The Long Tail and Free .
Chris writes books about the same things I blog about and USV invests in. We are certainly in sync in terms of the themes and memes that we are...
Website:
http://avc.com
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Keyword Strategies - The Long Tail - Search engine
An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website.
The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to...
Website:
http://www.searchengineguide.com
Related topics : long tail keyword search terms / long tail marketing concept / long tail search terms / long tail keyword marketing / long tail keyword search
The Long Tail: Why the Future of Business Is Selling Less ...
By Robert Morris HALL OF FAMETOP 50 REVIEWER on Jan. 26 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More about this chapter...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.ca
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Website:
https://www.amazon.com
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The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004
The Long Tail: Why the Future of Business is Selling Less ...
By Robert Morris HALL OF FAME TOP 500 REVIEWER VINE VOICE on January 26, 2009
Format: Paperback
Note: The review that follows is of the revised and updated edition of a book that was first published in 2006. It offers essentially the same information and insights except that Anderson has added a new chapter on marketing, one in which he explains "how to sell where `selling' doesn't work." More...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
Related topics : the long tail how technology is turning mass markets into millions of niches / anderson chris 2004 the long tail wired magazine october 2004 / chris anderson the long tail wired october 1 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004
Chris Anderson - Leigh Bureau
What You Pay For -- The New York Times
Praise
"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
-- Newsweek
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...
Website:
http://www.leighbureau.com
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The long tail : why the future of business is selling less ...
The long tail : why the future of business is selling less of more Author: Chris Anderson Publisher: ...
Website:
http://www.worldcat.org
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The Long Tail Theory of B- and C-List Blogs -- New York ...
ShareThis
At the very top, a small number of A-list blogs have thousands of sites with inbound links pointing toward them, driving huge amounts of traffic. Everyone else--the B-list and C-list blogs--has very few links and thus a much smaller readership. Curves like this exist in many fields: A tiny number of movie stars get more roles than all the...
Website:
http://nymag.com
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The long tail of social networking. : Revenue models of ...
Benefiting from new Internet technologies and altered user behavior, social networking sites have become the poster child of a series of new web services that have been emerging with the advent of "Web 2.0". In this article, we follow a comparative case approach of two major German social networking sites--StayFriends and XING-- in order to answer the question of how social networking sites...
Date: 2016-12-21 21:32:55
Website:
http://www.sciencedirect.com
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The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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Make Big Bets - strategy-business.com
Harvard Business School, is the author of Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment (Henry Holt, 2013). In it, she argues that the most successful media and entertainment companies are those that make big bets on big names and then concentrate all of their marketing might on selling them. Elberse makes her case with a broad and mainly anecdotal base of evidence,...
Website:
strategy-business.com
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The Long Tail - Wired Blogs
eMusic data contradicts UK study
[From my inbox this morn, data contradicting the Will Page analysis ]
"eMUSIC SALES DATA SUPPORTS "LONG TAIL² CONCEPT
Approximately 75% of Tracks Sold In 2008
Catalogue Crosses Five Million
NEW YORK and LONDON, Jan. 15, 2009 eMusic, the world's largest retailer of
independent music and the first to sell DRM-free MP3s in Europe, today
announced that approximately...
Website:
http://www.longtail.com
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Art Of Community Online | The Book On Community Management ...
"I can't think of a better guidebook than The Art of Community and your fearless tour guide, Jono Bacon. The second edition shares many other stories of how successful communities have been created and the choices made in doing so."
- From the foreword by Chris Anderson, Editor of Wired magazine and author of The Long Tail.
"The success of the open source software movement demonstrates that no...
Website:
http://www.artofcommunityonline.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
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The Long Tail (book) - Wikipedia
Concept[ edit ]
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris...
Date: 2017-03-29 01:18:44
Website:
https://en.wikipedia.org
Related topics : anderson chris 2004 the long tail wired magazine october 2004 / anderson chris. the long tail wired october 2004 / chris anderson the long tail wired october 2004 / chris anderson wired long tail article / wired magazine chris anderson long tail
What Is Web 2.0 - O'Reilly Media
Pages: 1 , 2, 3 , 4 , 5
DoubleClick vs. Overture and AdSense
Like Google, DoubleClick is a true child of the internet era. It harnesses software as a service, has a core competency in data management, and, as noted above, was a pioneer in web services long before web services even had a name. However, DoubleClick was ultimately limited by its business model. It bought into the '90s notion that...
Website:
http://www.oreilly.com
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Makers | Chris Anderson | Soundview Book Review
Review
The Next Phase of Manufacturing
According to Wired magazine editor and best-selling author Chris Anderson, the world is on the cusp of the third industrial revolution, a revolution driven by what he calls desktop manufacturing. The first industrial revolution of the late 1700s, Anderson explains in his new book, Makers, saw the rise of factories and the migration of work from the farm to...
Website:
http://www.summary.com
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Makers by Chris Anderson on iBooks - itunes.apple.com
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
Description
Wired magazine editor and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today's entrepreneurs, using open source design and 3-D printing, bring manufacturing to the...
Date: 2017-04-03 08:12:41
Website:
https://itunes.apple.com
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