The Long Tail and Social Media | Online Social Networking

The long tail has recently become a major buzzword both in business and online.

The long tail concept is rather abstract, so it can help to look at concrete examples. Let's look at examples from my blogging experience.

The Long Tail of the Search

I started publishing Online Social Networking in November 2007, and I installed Google Analytics to monitor, analyze and track traffic to my website.

My...

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Website: http://online-social-networking.com

Related topics : long tail social media / long tail online business / long tail search engine optimization / long tail keyword online / long tail marketing online

The Long Tail | What's new, new media? | Fandom ... - Wikia

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The long tail (yellow)

The long tail is the colloquial name for a long-known feature of statistical distributions, Power laws, Pareto distributions and/or Lévy skew alpha-stable distributions. The feature is also known as heavy tails, power-law tails or Pareto tails. Such distributions resemble the accompanying graph.

In these distributions a high-frequency or high-amplitude population is...

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Date: 2015-08-02 05:38:46
Website: http://newmedia.wikia.com

Related topics : long tail model chris anderson / wired magazine chris anderson long tail / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / netflix long tail business model

All About Long-Tail Search Phrases - Affiliate Marketer ...

A long-tail search phrase is a multi-word search query entered into a web browser. Many search queries, made by average search engine users, will be long-tailed when searching for something specific.

Needle in a haystack

The internet is the biggest marketplace in the world, so phrasing a search query requires some thought. For example, someone looking to buy a new car could just search on the...

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Website: http://www.affiliatemarketertraining.com

Related topics : long tail search words / long tail search results / long tail search engine / long tail search queries / long tail search phrases

How to Generate 20,000 Monthly Visitors Through Long-Tail ...

Shipping

Order

You'll usually find both informational and commercial intent keywords in your research. With consistency, you can improve your search ranking  by targeting the keywords with useful and detailed content. Here's an example:

2. Long-tail Keywords Case Studies

So many bloggers and website owners are now taking full advantage of long-tail key phrases as their foremost keyword tool,...

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Website: http://neilpatel.com

Related topics : low competition long tail keywords / long tail keywords or short tail keywords / difference between long tail and short tail keywords / long tail searches definition / long tail keywords meaning

How to Integrate Long-Tail Keywords in Your Blog Posts

Make no mistake: Long-tail keywords are still important to search engine optimization.

Integrating long-tail keywords in your blog posts can help you maximize your organic search rankings and organic traffic .

However, this is not a license to stuff long-tail keywords into your posts. You already know that over-optimizing your content  marketing with keyword phrases can get you penalized.

This...

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Website: http://neilpatel.com

Related topics : low competition long tail keywords / long tail blog posts / how to use long tail keywords in adwords / long tail searches definition / long tail keywords adwords

6 Ways to Leverage the Long Tail in Your Marketing

The Long Tail is like the Force (Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.

For those who came in late, the term "long tail" was coined by Chris Anderson to...

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Website: https://blog.hubspot.com

Related topics : long tail key phrases / long tail keyword marketing / long tail marketing chris anderson / seo long tail keyword phrases / long tail keyword phrase

Long Tail Of Search - The Theory - PRWeb

Long Tail Of Search - The Theory

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Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on...

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Date: 2015-07-23 23:20:42
Website: http://www.prweb.com

Related topics : long tail search engine / long tail search results / long tail search volume / long tail search / long tail marketing theory

Long Tail Pro – How to use It for Keyword Research

The Long Tail Pro team made a video to show this process, step by step.

Manage your Long Tail Pro keyword results

Depending on the popularity of your keywords and the filters you have set, you might find that you are faced with hundreds of results.

Long Tail Pro makes it easy to manage these results and make them useful.

You will see that there is a column for each of the filters you set when...

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Website: http://www.razorsocial.com

Related topics : long tail pro keyword research software / keyword competitiveness long tail pro / long tail pro google keyword tool / long tail pro keyword research / long tail keyword tool pro

Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.

By Marcello Vena, AllBrain

In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...

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Website: https://publishingperspectives.com

Related topics : long tail marketing theory / the long tail theory book / long tail marketing digital / long tail theory music industry / chris anderson the long tail theory

A Practical Guide To Leveraging The Long Tail For SEM

Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.

Google AdWords: daily budget tool

I noticed something new recently inside AdWords that didn't get much press......

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Date: 2017-04-02 15:00:48
Website: http://searchengineland.com

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Long Tail Keywords: Research Tools and Optimization to ...

This is a guest post by Shabbir Nooruddin from Bootstrapping Ecommerce .

If you run your own online store then chances are you have a pretty good idea how competitive the search landscape is.

There are hundreds, if not thousands of other websites that are targeting the same niche as you, and they are all trying to rank for the same keywords.

So, how can you siphon off some of that traffic...

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Website: https://www.shopify.com

Related topics : long tail pro google keyword tool / google long tail keyword tool / long tail pro vs google keyword tool / free long tail keyword search tool / long tail keyword search tool

The "Long Tail" of e-commerce standards – Technology ...

The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.

Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...

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Website: http://www.supplychainquarterly.com

Related topics : long tail concept in automotive industry / chris anderson wired long tail article / wired magazine the long tail article / long tail marketing concept / long tail concept example

business book summary: The Long Tail

Pages : 226

The Big Idea

It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.

Yet at the rate things are going, hits are beginning to rule...

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Date: 2014-10-03 05:04:57
Website: http://business-book-summary.blogspot.com

Related topics : long tail vs short tail business / long tail and short tail business / long tail niche marketing / long tail business model examples / long tail online business

How to Find Low Competition Keywords to ... - Niche Pursuits

Slides from Coaching Call 4

Coaching Call 4: How to Find Low Competition Keywords

Project Overview

Pick a niche through keyword sampling and site Doppelgangers

Begin In-depth keyword research (find hundreds of low competition keywords to create content on)

What problem is your site solving? How will your site stand out?

Domain, Theme, Logo, Voice, and more to help build a brand

Develop a long...

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Website: http://www.nichepursuits.com

Related topics : how to find low competition long tail keywords / low competition long tail keywords / long tail keywords article / long tail keyword search terms / finding long tail keywords

What Are Long Tail Keywords About? I'll Explain! - Rags To ...

What Are Long tail Keywords About? I'll Explain!

One of the most confusing things for people starting out online, is keyword research.

I see a lot of people coming online, who are maybe a few months, or even a year down the road - and don't understand why they don't have any traffic and are not ranking for the keywords they've targeted.

There are several reasons for this, so I thought I'd break...

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Website: http://ragstoniches.com

Related topics : low competition long tail keywords / free long tail keyword search tool / long tail keyword search tool / free long tail keyword research tool / how to find low competition long tail keywords

Long Tail Strategy - hittail.com

The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...

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Website: https://www.hittail.com

Related topics : long tail seo strategy / long tail marketing strategy ??? / long tail marketing strategy / long tail keyword strategy / long tail strategy example

Why You NEED to Raise Organic CTR’s (And How to Do It ...

Home : Blog : Why You NEED to Raise Organic CTR's (And How to Do It)

Why You NEED to Raise Organic CTR's (And How to Do It)

Last updated: Jan 9, 2017

SEO Marketing

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

Why is there such a debate? Well, often people get hung up on details and...

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Date: 2017-04-03 08:22:25
Website: wordstream.com

Related topics : long tail keyword search terms / long tail search terms definition / long tail search terms / long tail terms / long tail google search

Chasing the long tail with keyword research (SEM 101 ...

When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...

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Website: http://blogs.bing.com

Related topics : free long tail keyword search tool / long tail keyword search tool / using long tail keywords / free long tail keyword research tool / long tail keyword search

Should You Invest in the Long Tail? - Article - Harvard ...

Article | Harvard Business Review | July - August 2008

Should You Invest in the Long Tail?

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Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...

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Website: http://www.hbs.edu

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / long tail why the future of business is selling less of more / chris anderson wired long tail article / wired magazine chris anderson long tail

The Long Tail: How Endless Choice is Creating Unlimited ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

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Date: 2017-03-22 20:55:20
Website: https://www.amazon.co.uk

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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / the long tail why the future of business is selling less of more download / chris anderson long tail book / long tail why the future of business is selling less of more

The Longer Long Tail: How Endless Choice is Creating ...

By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007

Format: Hardcover

I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...

Read more


Website: https://www.amazon.co.uk

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail chris anderson google books / chris anderson long tail book / long tail why the future of business is selling less of more / chris anderson the long tail review

The Long tail and Mobile Web 2.0 applications - Futuretext

This is an ambitious post and I seek your feedback to improve its insights.

One of my personal highlights at 3GSM was an informal meeting organised by Daniel Appelquist from Vodafone. Apart from futuretext (me), other attendees included Vodafone , Swisscom , Ikivo , IBM , T-mobile , Gregory Gorman(The Open Group) , Access , Soonr and Teleca .

Opera Software , Sony-Ericsson and Openwave expressed...

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Website: http://www.opengardensblog.futuretext.com

Related topics : long tail web content / long tail web / long tail strategy amazon / book industry long tail / long tail model amazon

"Blockbusters": Why The Long Tail Is Dead And Go-Big ...

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Ginny Marvin on October 23, 2013 at 3:42 pm

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Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...

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Date: 2017-04-03 06:12:57
Website: http://marketingland.com

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / chris anderson wired long tail article / chris anderson the long tail wired / chris anderson the long tail theory

Industry Perspectives: Chasing the Long Tail of ...

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Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.

The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...

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Date: 2017-04-03 08:50:02
Website: http://www.streamingmedia.com

Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples

The Long Tail - Implications for Hotel Sales and Marketing ...

� 2008 Hospitality Upgrade. No reproduction without written permission.

Most everyone has heard the phrase the long tail by now but many are unclear as to what exactly this means and how does it affect my hotel.  

The term was coined in 2004 by Chris Anderson, the editor and chief of Wired Magazine.  His book, "The Long Tail - How Endless Choice Is Creating Unlimited Demand,"  postulates...

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Website: http://www.hospitalityupgrade.com

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CiteULike: Should You Invest in the Long Tail?

(Save current location: 130.185.154.33)

Abstract

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....

Read more


Website: http://www.citeulike.org

Related topics : the long tail why the future of business is selling less of more by chris anderson / the long tail why the future of business is selling less of more (2006) / wired magazine chris anderson long tail / long tail why the future of business is selling less of more / long tail marketing chris anderson

The Long Tail Why the Future of Business Is Selling Less ...

Contemporary food

Customer reviews

OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...

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Website: http://consoporte.com

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The Long Tail: Why the Future of Business is Selling Less ...

Editorial Reviews

From Publishers Weekly

Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...

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Date: 2017-03-22 20:55:38
Website: https://www.amazon.com

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'The Long Tail: Why the Future of Business Is Selling Less ...

Continue reading the main story

More than an illustration of the benefits online booksellers and a movie tie-in can provide a book, the "Touching the Void" example demonstrates for Mr. Anderson how a new technology-fueled explosion of choice, guided by human and algorithm-driven filters, is upending the rules that have underpinned the entertainment industries for decades.

Advertisement

Continue...

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Website: nytimes.com

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Chris Anderson - Leigh Bureau

What You Pay For -- The New York Times

Praise

"Chris Anderson's Free unpacks a paradox of the online marketplace -- people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."

-- Newsweek

"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways --...

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Website: http://www.leighbureau.com

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Chris Anderson (Author of The Long Tail)

Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com ....

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Website: goodreads.com

Related topics : chris anderson wired long tail article / wired magazine chris anderson long tail / chris anderson the long tail 2004 / long tail article chris anderson / chris anderson the long tail wired

Robert Cornog | Long Tail Media Group Inc | ZoomInfo.com

...

Robert A. Cornog Jr.

With a professional experience that spans both operating responsibilities at some of the world's most admired companies and the entrepreneurial zeal of start-ups, Mr. Cornog is a unique executive.

Through this experience,

he

has acquired significant expertise in the arenas associated with the most senior of executives - P/L responsibility, Wall Street and investor...

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Website: http://www.zoominfo.com

Related topics : long tail media group / long tail media examples / long tail media

HubSpot Keyword Tool Provides SEO Opportunity

HubSpot Keyword Tool Provides SEO Opportunity

Posted by Kathryn Cartini on Jan 24, 2016 2:59:39 PM

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Grow Your Business with Search Engine Optimization & Keywords Using HubSpot Software

Peacock Media has just entered the Upstate New York market, servicing personal brands and high-growth, high-tech startups in Syracuse , Rochester, Buffalo, Ithaca and Utica, NY. Using HubSpot's...

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Website: http://www.peacockmedia.com

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Cloud Policy, Big Data and the Long Tail of Science

Nearly every academic research field is a data-rich science field but the majority of researchers still don't have access to cloud resources. Clouds can help democratise science for this 'Long Tail of Science', but how do we make that happen? David Gannon from Microsoft Research described some of the work they are involved in, and outlined some of the policy challenges faced by the research...

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Date: 2017-04-01 01:53:48
Website: http://gridtalk-project.blogspot.com

Related topics : long tail science data / long tail research data / long tail big data / long tail data analytics / long tailed data

How To Write SEO-Friendly Content For Google in 2017 - Hobo

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counter productive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid .

It is:

"the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results".

Keyword stuffing text makes...

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Website: http://www.hobo-web.co.uk

Related topics : find long tail keywords using google keyword tool / long tail google search / long tail keyword search terms / long tail keywords google adwords / google long tail keyword tool