Long Tail Keyword Phrases for SEO Marketing
by Jennifer Kyrnin
Updated February 19, 2016
Using long tail keyword phrases will help your SEO efforts by increasing your reach and giving your customers articles and information that answer specific questions they have. There are lots of reasons to use long tail keywords. But you can't start doing long tail keyword marketing if you don't know how to use find long tail keywords and use them on...
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Successfully Managing Long-Tail Inventories - Inbound ...
By Jeff Bodenstab
No tags available
The concept of the long-tail retail environment refers to the extended downward slope of a unit sales curve that, when illustrated graphically, depicts a "long tail" as demand wanes toward zero.
Introduced by Wired Editor in Chief Chris Anderson in 2004, the term originally described Internet-based companies, such as iTunes or Amazon.com, whose environments are...
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http://www.inboundlogistics.com
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Long Tail Pro Review & Tutorial 2016 Edition
My Long Tail Pro Review & Tutorial 2016
What Is Long Tail Pro?
It is a powerful keyword research software created by Spencer Haws of Niche Pursuits , who is a well-respected figure in the niche website and online business building community.
I've been a happy user of this tool since 2012 and can vote for it with confidence. There are several things that I like about it:
Clean Interface and...
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Revisiting the Long Tail Theory as Applied to Ebooks
The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers.
By Marcello Vena, AllBrain
In a limitless world of digital goods, powerful search and recommendation engines, near-zero marginal cost of digital production, storage and distribution, niche products shall get much more market relevance. "Selling less of more" is...
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https://publishingperspectives.com
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Should You Invest in the Long Tail? - Article - Harvard ...
Article | Harvard Business Review | July - August 2008
Should You Invest in the Long Tail?
Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal...
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http://www.hbs.edu
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What we learned about “Long Tail” by analyzing 1.4 Billion ...
Tim Soulo
yeah, I guess we need to write another guide about this. But tbh -- there's no "bulletproof formula" that is guaranteed to work 100% of time. I'd go with experience / gut feeling / best judgement / user feedback / and other things along these lines
Great post, thank you
Julian Hooks
Great insights. I've started producing longer more in-depth articles for this very reason. But then...
Date: 2017-04-03 09:05:43
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Breakthroughs and the ‘Long Tail’ of Innovation ...
Breakthroughs and the 'Long Tail' of Innovation
Home » Articles » Breakthroughs and the 'Long Tail' of Innovation
Breakthroughs and the 'Long Tail' of Innovation
Lee Fleming
MIT Sloan Management Review, Fall 2007
Many managers have little understanding of the process of invention, or the most likely sources of breakthroughs.
Specifically, are blockbuster innovations more likely to come from a...
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http://www.audiotech.com
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Why Chris Anderson's "Long Tail" theory might be all wrong.
Why Chris Anderson's theory of the digital world might be all wrong.
Nearly four years ago, first in a widely cited article and later in a best-selling book , Chris Anderson posited that the Internet, with its vast inventories of books, albums, and movies, would liberate the world from blockbuster schlock. Anderson, the editor of Wired, labeled his concept "the Long Tail," after the shape our...
Date: 2017-04-03 08:22:42
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Three good reasons to target long tail keywords! - Wordtracker
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be...
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business book summary: The Long Tail
Pages : 226
The Big Idea
It has been an accepted fact for decades now that 'hits rule'. Popular culture today is consumed by hits-- people can't help but talk about them, select them, and in general try to understand them. Executives from many different industries constantly rack their brains trying to come up with the next big seller.
Yet at the rate things are going, hits are beginning to rule...
Date: 2014-10-03 05:04:57
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http://business-book-summary.blogspot.com
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Long-Tail Model - define and provide key characteristics ...
Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept....
This question was answered on Jul 14, 2012. View the Answer
Long-Tail Model - define and provide key characteristics. Give an example of a company that builds its business model around the long-tail concept. Please provide details that support your...
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Long-tail traffic - Wikipedia
No unanimity exists about which of the competing models is appropriate, [4] but the Poisson Pareto Burst Process (PPBP), which is an M/G/
1
{\displaystyle {\mathcal {1}}}
process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a simple, but accurate, model of long-tail traffic. [15]
Finally, results from simulations [4] using
{\displaystyle...
Date: 2017-03-27 15:13:45
Website:
https://en.wikipedia.org
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long tail traffic : definition of long tail traffic and ...
Poisson Pareto Burst Processes (PPBP)
Markov Modulated Poisson Processes (MMPP) [4]
Multi-fractal models [5]
Matrix models [1]
Wavelet Modelling
No unanimity exists about which of the competing models is appropriate [1], but the Poisson Pareto Burst Process (PPBP), which is an M/G/
process, is perhaps the most successful model to date. It is demonstrated to satisfy the basic requirements of a...
Website:
http://dictionary.sensagent.com
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A Practical Guide To Leveraging The Long Tail For SEM
Today: Tools from Google AdWords and Yahoo Search Marketing that may not be news to everyone, but are definitely worth a second look. An in-depth guide to understanding the principles of The Long Tail and the practical application of it in SEM, followed up by the free read of the week.
Google AdWords: daily budget tool
I noticed something new recently inside AdWords that didn't get much press......
Date: 2017-04-02 15:00:48
Website:
http://searchengineland.com
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The Long Tail of Social Media - The Social Media Monthly
The Long Tail of Social Media
The Long Tail of Social Media
March 19, 2014
The Long Tail of Social Media
By Brenda Christensen
You may have heard of the term "long tail" view. This is a popular topic of conversation in business these days, especially for those of us who are in social media. Taking the "long tail" view when you're starting a social media campaign is just the beginning to growing...
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http://thesocialmediamonthly.com
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The "Long Tail" of e-commerce standards – Technology ...
The Long Tail concept dictates that only 80 percent of a group will agree on using a particular standard. For electronic commerce, that's a problem given the emergence of competing formats for data transmissions. New technologies may offer a solution.
Business-to-business (B2B) data standards are popular mechanisms for ensuring uniformity among the independent organizations that collaborate in a...
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http://www.supplychainquarterly.com
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Long-Tail Websites Boost Ad Efficiency - eMarketer
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites--those with an overall reach smaller than 1.5% of the internet...
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https://www.emarketer.com
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Ao Nang charter a long tail boat - Ao Nang Message Board ...
Ao Nang charter a long tail boat
02 January 2014, 14:29
Hello,
I'm visiting Krabi later this year and staying at the Centara Grand resort in Krabi, I really want to hire a private long tail boat and visit some of the islands eg: Koh Hong
Has anyone hired a boat in Ao Nang, where would I go to arrange this or can I speak to somebody on ao nang beach?
Many thanks in advance.
Travellers interested...
Website:
https://www.tripadvisor.co.uk
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Ao Nang charter a long tail boat - Ao Nang Message Board ...
Ao Nang charter a long tail boat
02 January 2014, 22:29
Hello,
I'm visiting Krabi later this year and staying at the Centara Grand resort in Krabi, I really want to hire a private long tail boat and visit some of the islands eg: Koh Hong
Has anyone hired a boat in Ao Nang, where would I go to arrange this or can I speak to somebody on ao nang beach?
Many thanks in advance.
Travellers interested...
Website:
https://www.tripadvisor.com.my
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Ao Nang charter a long tail boat - Ao Nang Forum - TripAdvisor
Ao Nang charter a long tail boat
02 January 2014, 22:29
Hello,
I'm visiting Krabi later this year and staying at the Centara Grand resort in Krabi, I really want to hire a private long tail boat and visit some of the islands eg: Koh Hong
Has anyone hired a boat in Ao Nang, where would I go to arrange this or can I speak to somebody on ao nang beach?
Many thanks in advance.
Travellers interested...
Website:
https://www.tripadvisor.com.sg
Related topics : long tail boat ao nang / krabi long tail boat charter / long tail boat charter / the long tail charter and tours / private long tail boat krabi price
The Long Tail of Online Video Distribution - eMarketer
The Long Tail of Online Video Distribution
TV spreads out on the Web.
February 29, 2008 | Advertising & Marketing | Video
Share
This looks like a big year for online video.
eMarketer predicts that over one-half of the US population will have watched video on the Web before the year is out.
By next year, more than 80% of all Internet users will be video viewers.
Online video is still new,...
Website:
https://www.emarketer.com
Related topics : long tail video content / long tail video / long tail vs short tail distribution / long tail short tail distribution / long tail vs short tail business
PPC Keywords: Try Our PPC Keyword ... - WordStream Inc
Home : PPC Keywords: The Importance of Grouping and Managing Long-Tail Terms
PPC Keywords: The Importance of Grouping and Managing Long-Tail Terms
Where do you find the right PPC keywords, and how do you organize and manage them once you find them? Using a PPC keyword generator or keyword tool can be helpful in jumpstarting your PPC keyword research and discovery process, but once you've found a...
Date: 2017-04-03 06:37:19
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http://download.wordstream.com
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What is long tail? - Definition from WhatIs.com
The long tail is a frequency distribution pattern in which occurences are most densely clustered close to the Y-axis and the distribution curve tapers along the X-axis. The long tail refers to the low-frequency population displayed in the right-hand portion of the graph, represented by a gradually sloping distribution curve that becomes asymptotic to the x-axis. In most applications, the number of events in the tail is greater than the number of events in the high frequency area,...
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http://whatis.techtarget.com
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The Long Tail | Marketing Articles, Market Leader 2006
Sub Header:
Author: Chris Anderson, Author, The Long Tail
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. I knew, of course, that Vann-Adibé was asking me a trick question. The normal answer would be 20% because of...
Website:
https://www.marketingsociety.com
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The Long Tail strategy and PIM - blogs.informatica.com
End quote. This is a broader and more accurate view of the processes that need to be put in place to implement a successful long-tail strategy. As Ted Hurlbut put it, "The Long Tail is not an argument merely to carry broader assortments. It is not an argument to expand into unrelated categories that stretch customer's expectations and the retailer's core expertise. It is not just about capturing the add-on or plus sale. It is rather a demonstration that there is business to be done in carefully selected...
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https://blogs.informatica.com
Related topics : long tail strategy example / long tail retail strategy / long tail strategy business / long tail strategy / long tail model example
How To Increase Blog Traffic: 5 Easy Steps to Stardom ...
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You've probably heard this before - the term "content is king" is thrown around more than a funnel at a frat party. But creating "better content" isn't just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a...
Date: 2017-04-03 08:18:45
Website:
wordstream.com
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How and Why I Sold My Software Company, Long Tail Pro ...
Long Tail Pro is more valuable if it is not dependent on my reputation. As a result, I am no longer involved in the day to day operations of the company.
What now?
As mentioned, I no longer have any major responsibilities at Long Tail Pro. I do have some ongoing commitments related to blogging and mentioning Long Tail Pro on NichePursuits.com , but these are very minor in terms of time.
Right...
Website:
http://www.nichepursuits.com
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Long Tail University: The Best Keyword Research Course and ...
Inside of Long Tail University, I�walk you�through our�exact step-by-step process for picking winning keywords to target and turn them into massive amounts of STEADY, LONG-TERM traffic in the search engines.
Here is a breakdown of the curriculum:
Introduction
To Keyword Research
For anyone who is brand new to Search Engine Optimization, Spencer provides an introduction as to why keyword...
Website:
http://www.longtailuniversity.com
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The Long Tail of E-Commerce | Business | TechNewsWorld
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.technewsworld.com
Related topics : long tail online retail / long tail marketing online / long tail online stores / the long tail how technology is turning mass markets into millions of niches / long tail online business
Chasing the long tail with keyword research (SEM 101 ...
When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically match up with only one lock, keywords can lead a searcher down multiple paths to many matching,...
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http://blogs.bing.com
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Long Tail Strategy - hittail.com
The scuttlebutt on the Internet is increasingly about long tail SEO strategy . Chris Anderson helped us identify the fact that "everything else" collectively is as big as the main event. You see that manifesting as things like CSI being the most watched show on television. Now, I know what CSI is, but it by no means is the phenomenon of Seinfeld of a decade ago, or even I Love Lucy of a...
Website:
https://www.hittail.com
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Long-tailed goral - Wikipedia
The long-tailed goral (also known as the Chinese gray goral) was and is sparsely found in the wild throughout China, Russia, and Korea, as well as the Himalayas. [5] The main population in the wild today is found in Russia where there is a population of about 600 which is in decline; in other places the populations are below 200.
Many of these animals are kept in zoos throughout the world. (e.g.,...
Date: 2017-03-31 02:08:42
Website:
https://en.wikipedia.org
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Question: Should You Invest In The Long Tail? Answer: Not ...
Question: Should You Invest In The Long Tail? Answer: Not Really
by Lydia Loizides , Op-Ed Contributor, August 15, 2008
As many of you know, I have never been one to pay heed to the latest and greatest pop-business theories. So when I came across an article in the July/August Harvard Business Review, "Should You Invest in the Long...
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http://www.mediapost.com
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Long Tail: How Endless Choice is Creating Unlimited Demand
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business...
Website:
http://www.bokus.com
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Chris Anderson (writer) - Wikipedia
Chris Anderson (born July 9, 1961) [2] is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail ; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. [3] He is the...
Date: 2017-03-26 04:33:01
Website:
https://en.wikipedia.org
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The Long Tail: How Endless Choice is Creating Unlimited ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Date: 2017-03-22 20:55:20
Website:
https://www.amazon.co.uk
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The Longer Long Tail: How Endless Choice is Creating ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
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The Long Tail (Audio Download): Amazon.co.uk: Christopher ...
By Robert Morris TOP 100 REVIEWER on 2 Jun. 2007
Format: Hardcover
I did not get to this book until recently and regret that because I then found it to be one of the most thought-provoking books I have read in recent years. As calvinnme "Texan refugee" explains in an excellent review posted on Amazon's US Web site, the title refers to "the colloquial name for a long-known feature of statistical...
Website:
https://www.amazon.co.uk
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The Long Tail of E-Commerce | News | E-Commerce Times
In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products (think Cabbage Patch Kids, Tickle Me Elmos, Nintendos or Air Jordans), no longer guarantee a big financial payoff in today's retail environment.
The marketplace has become so segmented by niche consumers that best sellers only...
Website:
http://www.ecommercetimes.com
Related topics : long tail online retail / long tail marketing online / long tail web commerce / long tail online stores / the long tail how technology is turning mass markets into millions of niches
The Long Tail - Google Books
Livres
books.google.fr - The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a...
Website:
https://books.google.com
Related topics : the long tail google books / long tail book / book the long tail / long tail google / long tail why the future of business
The long tail | The Economist
For example, the internet has helped make it possible for publishers to keep a much larger range of books in print, and it has also transformed the market for antiquarian and out-of-print books, making it possible to search for a particular title across numerous book dealers.
The expression was popularised by Chris Anderson, a former journalist at The Economist and editor of Wired magazine, in...
Date: 2017-04-03 04:33:57
Website:
http://www.economist.com
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Industry Perspectives: Chasing the Long Tail of ...
Tweet
Over the past 5 years, we have heard a lot about "the long tail" as it applies to successful internet businesses from retailers such as Amazon to online video rental companies such as Netflix.
The basic concept of the long tail is that as the cost of storage and distribution go down, less-popular items can prove to be more profitable than popular ones, which typically make money when...
Date: 2017-04-03 08:50:02
Website:
http://www.streamingmedia.com
Related topics : long tail video content / long tail theory netflix / long tail business theory / long tail web content / long tail theory examples
The Long Tail Audiobook by Chris Anderson ... - downpour.com
read by René Ruiz
Reader Biography
Christopher Nissley is an actor and narrator, most known for his voice work on the video games Forgotten Realms: Demon Stone and Twisted Metal 2: World Tour, as well as the anime TV series Blood+.
Summary
The New York Times...
Website:
http://www.downpour.com
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LongTail Media – Digital Marketing Services
At LongTail Media we provide digital marketing services. Through a proprietary network of informational portals, we acquire highly valuable internet traffic and forward it to our clients, in return for performance based compensation.
"In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the 'head' or central part of the distribution." -Wikipedia
As our name suggests, we target long tail online marketing channels to acquire high quality internet traffic at competitive rates. By catering to specific...
Website:
http://www.longtailmedia.co.uk
Related topics : long tail serving niche markets / long tail marketing online / long tail marketing digital / long tail niche marketing / long tail marketing
The Long Tail: Why the Future of Business is Selling Less ...
Editorial Reviews
From Publishers Weekly
Wired editor Anderson declares the death of "common culture"--and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and...
Date: 2017-03-22 20:55:38
Website:
https://www.amazon.com
Related topics : the long tail why the future of business is selling less of more by chris anderson / long tail why the future of business is selling less of more / long tail why the future of business / the long tail chris anderson google books / chris anderson the long tail review
The Short and Long-Tail of Search Engine Optimization
You have most likely heard of the term "keyword optimization." If you haven't, the gist of the concept is to optimize the content of a webpage to maximize the probability of a user finding your site on Google, Yahoo!, or some other search engine. Seems straightforward enough, right? Keyword optimization, nevertheless, becomes difficult when choosing which keyword(s) to optimize for. A common...
Website:
https://nowmediagroup.tv
Related topics : long tail search engine optimization / long tail keyword search terms / long tail search engine / long tail search terms / long tail optimization
Market Samurai Review – More Than Just a Keyword Research Tool
Home » Blog » Featured » Market Samurai Review - More Than Just a Keyword Research Tool
Market Samurai Review - More Than Just a Keyword Research Tool
May 14, 2014
For a long time Market Samurai was widely considered to be the best keyword research tool available. However, since the arrival of Long Tail Pro (LTP), opinion has been divided as to which of these two products is the best...
Website:
http://www.kevinmuldoon.com
Related topics : keyword researcher a long tail keywords generator tool / long tail pro keyword research software / long tail pro keyword research tool / how to find long tail keywords with market samurai / keyword competitiveness long tail pro
"Blockbusters": Why The Long Tail Is Dead And Go-Big ...
Get the most important digital marketing news each day.
"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off
Ginny Marvin on October 23, 2013 at 3:42 pm
More
Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new...
Date: 2017-04-03 06:12:57
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CiteULike: Should You Invest in the Long Tail?
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Abstract
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low....
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The Long Tail Why the Future of Business Is Selling Less ...
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Customer reviews
OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the...
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